Tapping into its 400 Million users of Pinterest can be an excellent way to expand the reach of your business promotion efforts, with high click rates for promoted Pins offering increased awareness or driving website traffic.
Create a daily or lifetime budget and let Pinterest’s bidding engine allocate funds efficiently. Automatic bidding may also help those new to advertising on Pinterest get up and running faster.
Identify Your Unique Selling Points
Pinterest offers an ideal platform to accentuate the unique selling points of your products or services while simultaneously showcasing brand identity in an entertaining and captivating manner. Pinterest ads can help raise brand awareness, inspire purchases and drive website traffic; to get started simply identify your USP(s), set a campaign goal and choose from among multiple types of Pinterest ads that best meet the business goals.
Pins are images or videos that users can save to their boards for later. They may also be shared amongst other Pinterest users’ feeds. Promoted pins are sponsored advertisements which appear only when specific people display an interest in what you offer; for instance if someone searches or pins content related to interior decoration frequently, your ad could appear therein.
The Pinterest Ad Library provides advertisers with examples of successful ad campaigns. By researching competitor ad examples in the library, advertisers can gain insight into how visuals, messaging and targeting options are being employed to produce favorable results in their campaigns. You may also gain valuable information regarding overall campaign effectiveness such as cost-per-impression or click figures.
Pinterest stands out among social media platforms by offering advertising tools that track conversions beyond clicks. Conversion ads aim to bring about specific conversions like email signups, product sales or app downloads – these ads run on a CPC basis so that only when they make an impactful conversion do you pay; to achieve this objective you can use single Shopping ads or Collection ads.
Create a Visually Appealing Pin
Pinterest ads offer you several ad formats from which to select when constructing them, each offering its own set of advantages that can help meet campaign goals more efficiently.
Visuals are key when advertising on Pinterest, so it’s essential that your ad creates an eye-catching ad that stands out. Use high-quality images that reflect your product or service while staying within brand voice guidelines, and ensure your title and description use clear language that captures people’s attention.
By choosing an effective ad format and targeting, you’ll be able to attract more customers to your website while increasing revenue for your business. One option to consider is a collection pin ad; these advertisements feature one main image with several smaller images representing products available for purchase that can be shoppable.
Destination ads provide an alternative approach, leading users to your website via a targeted landing page and increasing conversions such as product sales, email sign-ups or freebie downloads.
Pinterest offers various targeting options, such as demographics, interests and keywords. Retargeting can also help ensure that relevant content reaches those most likely to convert and ensures your ad reaches the correct audience. You can track results of campaigns by adding conversion tags on your website that will provide data regarding user movements and behaviors.
Create a Call-to-Action
Call-to-actions are integral parts of any campaign. They motivate users to take the next step and help drive business objectives forward. For instance, collection ads provide a great way to drive product sales by showing multiple items users might like and then taking them directly to your website.
Pinterest offers various ad formats that will allow you to tailor and deliver your message in the most effective manner. Promoted Pins are simple ads that look similar to organic Pins with the addition of a small “Promoted by” label; Carousel ads were released in November 2018 as a new format that allows multiple images or videos in a single ad with dots underneath indicating additional cards to swipe through when clicked.
Promoted Pins can be an effective way to introduce your brand and business to potential customers, but conversion objectives may help drive more tangible business outcomes such as email signups, app downloads or product sales. Conversion objectives usually work on a cost-per-click basis and focus on getting people to your website or landing page.
Pinterest provides ecommerce businesses with many opportunities, and its unique audience makes it a powerful platform for driving traffic – particularly female audiences. 67% of its users are women making Pinterest an excellent way to promote high-end products such as clothing, jewelry and home decor – you can even target users who have browsed your categories or seen specific search histories with targeted ad creative. You could also build custom audiences from existing customer and email lists and retarget them with specific ad creative.
Use Text Overlays
Though Pinterest is all about visuals, you can still add value to your Pins by including text overlays in them. By doing so, you can include vital details about your brand or product such as its name or description to make your ads stand out from competitors and become more relevant to potential customers.
Create compelling ads by turning them into video. Video ads are an extremely effective marketing strategy that can increase engagement and drive traffic to your website, so be sure to create short, informative videos that address the problems of your target audience and are compelling. Producing top-quality video content will build trust with viewers and convince them to click.
For instance, email sign-ups and app downloads can all be driven with conversion objective ads, which focus on delivering tangible business results while being paid per-click.
Shopping Ads are easy to create. Similar to Collection Ads, these automatically generated ads can be created within minutes using product catalog information and audience targeting details from Set Up. During Set Up you can also select advanced audience targeting details so your ad reaches its intended target. Once live, make sure your post-click landing page optimizes with new users by using designer-friendly platforms like Instapage that scale post-click landing pages while providing personalized experiences for every customer.
Make it Shoppable
Pinterest users often come to the platform with buyer intent in mind, whether it’s searching for bedspreads or recipes. That means making your campaign shoppable will help complete their purchase more effectively. Shoppable ads include an image for the main product being advertised with multiple smaller images that have white dots for users to click and shop these products directly in your ad; this strategy can drive conversions for your business while simultaneously improving user engagement.
As part of creating your Pinterest Ads, the first step will be identifying your campaign objective and setting a budget. Objectives may include driving website traffic, promoting a Pin, or increasing brand awareness. Once your objective has been decided upon, setting an overall or per-month budget may follow next.
With Pinterest Ads, you can also target users based on keyword, interest or device. This allows you to reach customers who may otherwise not have seen your ad; for example if you sell handmade vases you could target people searching for phrases such as “handmade vase” and “porcelain vase”.
Pinterest offers various targeting options to ensure that your ad reaches its intended audience and drives business results for your company. By targeting ads to specific groups of individuals, you can rest assured that they will see them and engage with it, leading to real results for your business.
