Customized Customer Account Page in Shopify
Shopify provides a customer account page which includes basic features such as address and order management. Shopify’s customer account page does not allow you to capture repeat customers.
Your customers should be able to access their customer account page from anywhere they are. This will simplify their shopping experience. Your customer account should serve as the shopper’s personal playground. Here they can view saved items and earn rewards.
1. Create a customer account page that represents your brand.
The Shopify customer account page is generic and lacks personality. It also looks inconsistent with the Shopify store design. You can change the look of your customer account page with a customer app such as Flits and make it reflect your brand.
You can customize your customer account page design and make sure that your customers have an enjoyable shopping experience.
Here’s a peek at the Indie & Harper customer account page.
2. Personalize your experience
Marketers have seen an average 20% rise in sales by creating personalized experiences. Personalization allows you to make relevant suggestions and recommendations to your customers, which will allow you to sell more and bring them back to the shop more often.
This can be achieved with a customized customer account page. The page can be customized to reflect your brand and include personalized features that allow customers to create a unique customer experience.
3. For repeat purchases, set up a rewards program
Rewards programs can be a great way for customers to return to your store and make more purchases. An eCommerce platform that integrates a loyalty program can increase the average order quantity by 31%.
You can set up a rewards program for your customers on the customer account page. This will allow shoppers to earn store credits for certain activities, such as placing orders, reviewing products, or referring customers. These credits can be redeemed on the next order by shoppers. You can also create personalized communications so your shopper gets an email or push each time they earn credits.
This unique, gamified experience will make shoppers want to shop with you. It will also increase repeat sales.
4. Shoppers can reorder easily
Some products, such as skincare, haircare products and health supplements, require that you make a second purchase. It’s easy for customers to order products again by placing a single click on the customer account.
Instead of going to the product page and clicking on the “Add to Cart” button, shoppers can click on the “Reorder” button from their customer account page. This will cut down on time spent on additional steps that they would normally have to take.
5. Social login in one click
The lengthy registration process is one of the reasons new visitors aren’t signing up. This can be easily solved by setting up social login with one click.
Social login allows shoppers the ability to log in or sign up using an existing social network profile. The one-click login process is guaranteed to simplify the shopping experience. Customers won’t have to input any information to access their customer account.
6. Register shoppers with more reasons
Customers are more likely to share their personal information if they feel the brand provides a better and more personalized experience.
Customers will have more reasons to register with us, thanks to features such as wishlisting or rewards on their customer account. Customers might register to receive rewards or save on items.
7. Allow wishlisting
Your Shopify store visitors will be able to see a few items that they like, but they won’t have the option to save these items. This would result in multiple tabs. Wishlisting is a great way to save time.
The ability to wishlist allows shoppers to save products directly from their product catalog. They can then view these wishlisted items when they log in to their customer account page. This is particularly useful if you have large catalogues.
This allows shoppers to shortlist their favorite items and then compare them to find the perfect item.
4. Shoppers can reorder easily
Some products, such as skincare and haircare products, require that you make a second purchase. It’s easy for customers to order products again by placing a single click on the customer account.
Instead of going to the product page and clicking on the “Add to Cart” button, shoppers can click on the “Reorder” button from their customer account page. This will cut down on the time they spend on additional steps.
5. Social login in one click
The lengthy registration process is one of the reasons new visitors aren’t signing up. This can be easily solved by setting up social login with one click.
Social login allows shoppers the ability to log in or sign up using their existing social media profiles. The one-click login process is guaranteed to simplify the shopping experience. Customers won’t have to input any information to access their customer account.
6. Register shoppers with more reasons
Customers are more likely to share their personal information if they feel the brand provides a better and more personalized experience.
Customers will have more reasons to register with us, thanks to features such as wishlisting or rewards on their customer account. Customers might register to receive rewards or save on items.
7. Allow wishlisting
Your Shopify store visitors will be able to see a few items that they like, but there is no way to save them. This would result in multiple tabs. Wishlisting is a great way to save time.
The ability to wishlist allows shoppers to save products directly from their product catalog. They can then view these wishlisted items when they log in to their customer account page. This is particularly useful if you have large catalogues.
This allows shoppers to shorten their choices and then compare them to find the perfect item.
8. Shoppers can view their browsing history
Amazon’s “Browsing history” feature allows customers to view all products they have previously looked at. This section allows shoppers to quickly refer to an item they liked but didn’t save.
To make it easy for shoppers, add a section called ‘Browsing History to your branded customer page. Flits’ customer account page app lets you add a page called ‘Recently viewed Items’ where customers can quickly browse the items they have recently viewed and add them to their cart using the direct add-to-cart button.
How to Enable Customer Accounts in Shopify?
Customers can create Shopify accounts to store passwords and other personal information. This information can be retrieved by a customer when they log in again. Some of it is used during checkout to fill out address details.
It might be helpful to read our article on how to sort and filter customers in Shopify before you start.
Let’s take a look at how to attract repeat customers through individual account invitations.
Invitation to Individual Account
Step 1: Click ” Customers ” in your Shopify Admin.
Step 2: Click on the name of the customer:
Step 3: After the customer information page has opened, click on ” Send an account invite” at the bottom.
Step 4: The pop-up box that opens will show the Customer Account Activation form.
a) Select the Sender from the drop-down menu ” From“. This is the email address from which your customers will receive account activation emails.
b) Change the subject field. This will be the main subject for the account activation email. It is important to choose something appealing so you can target your customer.
c) Modify the main body text. Be specific and direct when creating your email.
d) Choose blind copy recipients to let others know that an account activation email was sent.
Step #5 After you have made all the changes, click ” View email” Check out your email preview and then click ” Send notification ” once you are done
How to reset your customer’s password
Shopify automatically stores customer details and purchases securely when you enable it in your customer account settings.
Your customer can ask you to reset their password if they forget it.
These steps will help you reset your customer’s password.
a.) From your Shopify Dashboard, go to “Customers”.
b.) Click on the customer who needs a reset password.
c.) Under the customer’s name, click the Reset Passwordbutton.
d.) The dialog box will open for confirmation. To confirm, click on Password reset.
Delete a Customer’s Account
Step 1: Log in to Shopify Admin and click ” Customers“.
Step 2: Choose the customer account name that you wish to delete.
Step 3: Go to the customer’s page and click ” Delete Customer“.
Although managing customer accounts can seem like a burden, Shopify’s account management tools make it easy. You can send invites to customers individually or in bulk, reset passwords, disable accounts, and even disable them.
Shopify Customer Account Activation Email
Club members will need to create a customer account in order to log in and update their membership information. Their email address has been saved to Shopify. They will now need to create a password for that email.
Club members may already have an account. They already have an account if they signed up on the website. If members fail to respond to the initial activation email, it is up the winery to follow-up with them by sending a resend email.
You can send account activation emails in two ways. One customer can be sent an email at a given time or several customers at once.
One client at a time:
- Log in to Shopify and navigate the Customers tab
- Locate the customer to whom you wish to send the activation emails. Shopify’s filtering feature allows you to filter customers to exclude customers that have not been invited to create an account.
Click the “Send account invitation” button below the customer’s name. Complete the form and preview the email before you send it to the customer.
Shopify Fake Customer Accounts
You may have noticed some customers appear in your email list with apparent real emails. However, their first and last names contain strings of numbers. These bots are registering as customers using stolen email addresses.
You could be sending emails to people that haven’t signed up to your Shopify email account if you have an email provider connected to it. These bots could be polluting your list with real email addresses.
Your business can be hurt by sending emails to bots that have signed up
- Your open rates and clickthrough rates will be likely lower than expected, which could cause data skew.
- This could lead to your email being marked as spam. The more this happens, the more likely it is that your emails will default to the spam folder. This could also cause problems with your email provider.
- You’ve probably lost a potential customer if they feel spammy from their first contact with your brand. This is especially true for someone who has never heard of your brand.
- You can use merge tags in emails (i.e. FNAME
- You will see your list grow which could lead to you moving up to a higher tier and potentially costing you more.
This can be especially nerve-wracking if you have Shopify’s store for some time and just started your external email service.
This was the exact case for one our clients:
We discovered that they were using MailChimp, but that their Shopify account was not integrated. We set up the integration, and boom! MailChimp almost doubled their list size, with thousands of contacts having real email addresses… but whose first- and last names were “58753037 521937392”
Ouch.
MailChimp’s account was upgraded to a higher tier. All users immediately received “Welcome!” emails and merge tags that used number strings.
It was almost a heart attack but it was a crucial learning moment for my future.
To fix the situation, or to prevent it from happening again, follow the steps below.
Step 1 – Identify the bot subscriber.
If you have not yet connected Shopify with an email provider, log in to Shopify. Next, go to “Customers”. Then sort by name to see which ones stand out. We saw tons of numbers strings when we did this for one our clients. They all began with 58.
You’re fine if nothing strange happens! You can check your list once a month to see if you have any strings.
If you already have your email provider synced, log in to your account to access the list. Sort by name. Do you notice anything?
Is there a pattern if you see a lot of numbers strings instead of first and last names? These will likely share a common denominator.
Step 2 – Create the bot scrub automation workflow.
I will be using MailChimp to show you the steps, but you should be able replicate them with any other email provider.
Our goal is to create an automated flow that eliminates bot-like subscribers and turns as many bot inputs into real subscribers.
Create a new automation flow to get started. Give it the name “Bot Scrub”.
To delete from the list, edit the ‘Action.
We want to activate them as real subscribers using the email template below.
Next, edit the “Trigger” to make sure the import option has been checked.
Once that’s done edit the “Segment” to filter all contacts who have the bot pattern(s). It was filtering for all people whose first names began with “58”.
Let’s now design an activation email to send to bot subscribers.
- Let them know that their information is a little off
- Use a CTA for them to open a real account
- Let them know that they will be removed from the mailing list by this email
Below is my example. You can use the template as a reference!
That’s all!
Spam bots matching the segment pattern will be automatically sent an activation email, and then removed from your subscriber list.
Check your Shopify store at least once per month to find out if any bot patterns are present. You can update the automation segment if you find any.
