Shopify Filter by Product Type, Color, Variant, and Price

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Shopify allows you to list all your products in the Products section. Each page lists 50 products. You can sort, search, or filter the products to organize them.

Your product list will default be sorted alphabetically (from Z to A) by product name.

Your online store’s display of products will not be affected by the way your products are sorted in the Products section. Change the order in which products are displayed to customers in your online shop.

Sort your product listing

The following options can be used to sort your product listing:

  • product title
  • Date created
  • Date updated
  • inventory
  • Type of product

The order of products in Shopify admin is affected by sorting, but not in your online shop. To help you identify the products you need to review or update, you can sort your product lists. You can sort your product lists by inventory to find out which products are in short supply.

Steps:

  1. Go to Products from your Shopify admin.
  2. Click on Sort and select the type option.

Filter your product listing

All your products will be listed in the Products area by default. Filter this list to display a subset of products.

Filtering your product listing can help you locate the products you need to review, edit, or update. There are several filter options available:

  • Product vendor – Displays products from the chosen product vendor.
  • Availability – Displays products that are readily available for a particular sales channel.
  • Status – Displays products that are in active, archived or draft status.
  • Tagged with – Shows the products that have been tagged using the specified value.
  • Type of product – Displays products that fall within the chosen product type.
  • Collection – Displays all products in a particular collection. Once you have selected the collection filter, search, add filters or sort by inventory are not possible. The option to filter by collection will not work if you are using the search function or have other filters enabled.
  • Publishing error – Shows the products with publishing errors if you are using other sales channels than Online Store.
  • Gift card – Displays all gift card products that are available in your store.
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If you are a clothing seller and would like to see a list of your T-shirts only, you can filter by the product type. The product list will only show products of this type. This makes it easier to view and update the subset of products.

You can add multiple filters to ensure that only products that meet all the criteria are shown.

Steps:

  1. Go to Products from your Shopify admin.
  2. Choose one or more filters:
    • Click the column header to filter by Product vendor, availability, or Tagged With. Next, select the option that displays products that match your criteria.
    • Click on More filters to view a complete list and select the option to display products that match your selection.

Find a product

To find products that contain keywords, descriptions, tags, or titles, you can use the search bar found on the Products page.

Steps:

  1. Go to Products from your Shopify admin.
  2. In the box marked Filter products, enter the search terms. The product list will automatically refresh to display only those products with the search words in their product descriptions, tags, and titles.

Save a product search, or filter product lists

You can save your search results or filters after you have searched for and filtered products so you can use them again.

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Once you have set up your filters and searched for words, click Save search to give your search a name.

The search is saved in a tab on the Products Page on desktop and on the Products Screen in the App.

Next time you want to search for products matching the same search terms or filters, click on the tab labeled with the search name. You will see the new subset of products in your product list.

Your Shopify shoppers may spend hours browsing through your product catalog to find the right product. If your product catalogue is extensive, this can be a tedious task. Product search filters make it easy to reduce browsing time, speed up conversions, and create a personalized shopping experience.

This blog will discuss what product search filters are and why they should be enabled on Shopify. We’ll also cover the various types of filters.

What are Product Search Filters?

Your shoppers can refine their product search by using Product Search Filters. These filters allow them to specify details such as price, color, reviews, and so on. This allows customers to quickly find exactly what they want without having to spend too much time looking.

This fast shopping experience allows shoppers to shop faster and helps to reduce drop-offs.

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If a customer is looking for T-shirts, they can select the color and size they desire to ensure they find the right product quickly. Search filters allow shoppers to customize their search to suit their needs, so they can get exactly what they are looking for.

Shopify Store needs Product Search Filters

Shoppers are very impatient. Shoppers are impatient and want to find the exact product they need as soon as possible. The average time shoppers spend on a website is 5 min. Shoppers want to be able find the product they are looking for. An empty search result would be generated if the query is not correctly typed.

According to statistics, 75% users will leave a website if they don’t find what they need within 15 seconds. This explains why only 2.86% eCommerce website visitors convert to a purchase.

It is necessary to create a Shopify feature that makes it easier and more enjoyable for customers to search. This is where product searching comes in.

It takes only seconds for shoppers to find the products they are looking for using the exact filters that best suit their needs. This allows you to create personalized browsing experiences for different types of shoppers. While some shoppers may be more focused on the size of the product, others might prefer products with high ratings. Your shoppers can filter their search according to their priorities.

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Set up product search filters using the Searchly app to instantly create a personalized shopping experience for your customers.

Types of search filters you need to set up

You can add 9 search filters to your store’s searches.

Filter by Price Range

Your shoppers can choose the price range they would like the products to be priced. You can specify a minimum or maximum price so that only the products they are interested in will be displayed.

This allows shoppers to shop within their budget and increases conversion rates.

A shopper searching for a T shirt may choose to buy a T-shirt under $5. This filter will allow them to avoid having to search through more expensive T-shirts.

Review Filter

Your shoppers have the option to filter out reviews so that they only see products with that many stars. You can allow shoppers to choose whether products are rated 1 or 5 stars.

This is a great option for shoppers who value high ratings and want to purchase products that have been loved by others.

This filter will only show products that have 4 or 5 stars. This allows them to narrow their search and makes it easier for them to find the best products.

Filter Type

Shopify stores will have a variety of products. The product type filter allows shoppers to search for products according to their type.

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If you own a fashion shop, for example, some customers may be more interested in shirts than others. Whatever the case may be, the product type filter allows them to effectively view products based upon the type they select.

Color Filter

Many shoppers have a preference in the color of the product they wish to purchase. This can be addressed by using the color filter. The color filter allows shoppers to filter products by their color. This allows them find the product they desire in the color they prefer.

Size filter

Size filters allow shoppers to filter products according to the size they are available in. This filter works well for wearable products such as glasses, accessories, and shoes.

Some shoppers have difficulty finding products that are the right size for them. The size filter allows them to filter products by size so they only see the products that are available. This allows them to filter products based on their size and ensures that they don’t miss a product they like.

Product Tag Filter

The Product Tag Filter allows your customers to search for products based on tags that you have added. This filter is particularly useful for large stores that have large catalogues.

You might have tagged products with such things as ‘cotton’ or ‘linen’. This filter can be added to your Shopify store so that your customers can choose tags based upon their fabric preferences.

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Availability Filter

Shoppers can filter products according to their availability. Many shoppers want to find a product they can have. They can avoid out-of-stock products and ensure that they can purchase the products they are looking at immediately.

Filter by Brand/Vendor

The Vendor/Brand Filter allows customers to filter products by the vendor or brand of the product. Shoppers who are loyal to one brand can filter out all others and only view products that belong to that brand.

This filter is for shops that sell products from different brands/vendors. This is how Google Shopping enabled this filter.

Collection Filter

This collection filter allows shoppers to exclude or include specific collections. This allows them to narrow down their product search.

Your shoppers have the option to choose which collection they wish to see, for example, if you are a fashion brand. While some may prefer to view products from your winter collection, others might be more interested in products from a recent collection.

Best Practices When Setting Up Product Filters

If you have too many variants, add product search filters

How can you tell if you have to create a filter? If there are many products, you can add a filter to help shoppers narrow down the options. If a customer searches for “polo shirts”, they might be presented with 30+ results.

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A filter allows shoppers to select the size, color and price they desire, reducing the time it takes to search.

You can, however, avoid this filter if you have only one brand/vendor.

Retire variants that are unlikely to be restocked soon

You can remove a variant from your search filter if it is out of stock. The variant name in the filter is what shoppers would expect. They will be disappointed if it isn’t.

Make your filter names easy to understand

Make sure that your filters are named using simple terms when naming them. Your customers want to be able understand all aspects of your store from the moment they interact with it.

Instead of calling the filter “Vendor”, you could name it “Brands”.

For easy understanding, localize your filter names

Listen to your audience’s local language. Your product search filters should be named in the language your audience is most familiar with. You can appeal to your audience, and make sure that the experience is smoother.

Mobile responsive design is key

The product search filter on your mobile device should still work. The majority of online shopping is done. Mobile shoppers are more likely to shop online than offline. If you don’t optimize your store’s features for mobile, it will be difficult to convert them.

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The Searchly makes search filters mobile-responsive instantly. This filter can be used to show a non-intrusive, seamless swipe-up menu in your product search.