If you’re an online store owner, then you’re probably familiar with Google Ads and its ability to help you reach more people with your advertising campaigns. But what many online stores may not know is that Google also offers conversion tracking, which allows you to see how many people who clicked on your ad or visited your website later converted into actual customers.
What is Shopify Google Ads Conversion Tracking?
Shopify Google Ads Conversion Tracking is a way for you to track the number of conversions that occur as a result of your ads being clicked on by website visitors. This information can help you to improve your ad campaigns and optimize your website’s marketing efforts.
Setting Up Shopify Google Ads
If you’re looking to get the most out of your Google AdWords campaigns, setting up conversion tracking is a must. Here are four tips for getting started with Shopify Google Ads conversion tracking:
1. Create a trigger event.
A trigger event is what triggers your conversion tracking software to record a conversion. In order to set up Shopify Google Ads conversion tracking, you’ll need to create something that triggers your conversion tracking software when a visitor completes a desired action on your website.
Some popular triggers include clicking on an ad, filling out a form, or making a purchase. Once you’ve determined which actions trigger your conversions, add these events to your webhooks or triggers in Google AdWords.
2. Enable remarketing in Shopify.
Remarketing is an important feature of Google AdWords that allows you to target ads and retarget users who have visited your website before but haven’t made any purchases. When you enable remarketing in Shopify, Google will automatically identify past customers who have visited your site and show them relevant ads on other websites across the web. This helps you reach more potential customers and convert more of them into paying customers.
To enable remarketing in Shopify, sign in to your Google AdWords account and click on the “Ads” tab. From here, select “Configure targeting” and enable “Reach past customers with relevant ads.”
3. Enable conversion tracking in Shopify.
Conversion tracking is a crucial feature of Google AdWords that allows you to track the number of conversions you generate from your ads. To enable conversion tracking in Shopify, sign in to your Google AdWords account and click on the “Ads” tab. From here, select “Tracking info” and enable “Conversion tracking.”
4. Set up a webhook in Shopify.
A webhook is a connection between your website and Google’s conversion tracking system. When a visitor completes a desired action on your website, such as filling out a form or clicking on an ad, their actions will be sent automatically to Google’s conversion tracking system. This way, you can automatically track conversions and determine which ads and pages are most effective at converting visitors into paying customers.
To set up a webhook in Shopify, sign in to your Google AdWords account and click on the “Ads” tab. From here, select “Webhooks” and select “Add a webhook.” You will then be prompted to provide your website’s URL and click on “Create webhook.”
Now, every time a visitor completes a desired action on your website, their actions will be sent automatically to Google’s conversion tracking system. This way, you can automatically track conversions and determine which ads and pages are most effective at converting visitors into paying customers.
Tracking Your Google Ads Conversions
If you’re using Shopify, you can use Google’s conversion tracking to see how many of your visitors converted into paying customers. This way, you can optimize your website and ads to improve your results.
To get started, add a conversion tracking pixel to your site. You can find instructions on Google’s support site. Once you have the pixel installed, add your Shopify merchant account information and Google Ads settings to your account.
Next, create a conversion tracking campaign in Google Ads and set a goal that corresponds to the traffic you want to track. For example, if you want to track visits from organic search results pages, set the goal to conversions from those pages.
To start tracking conversions, add a conversion tag to each of your ads. The ConversionTagAttribute will automatically send data about conversions back to Google Ads. To learn more about conversion tags and other properties for conversion tracking pixels, check out the Google AdWords help center.
Keep track of your progress by visiting the Conversions report in AdWords Manager or by subscribing to the Conversion Tracking Report channel in Shopify’s Admin area. By monitoring your results regularly, you’ll be able to detect any changes that need to be made in order to improve your conversion rates.
What to Track with Shopify Google Ads Conversion Tracking
One of the best ways to track your online marketing campaigns is through Shopify Google Ads conversion tracking. This service helps you measure the effectiveness of your ads and see how many visitors converted into customers. You can also use this information to optimize your campaigns and improve your results.
To set up conversion tracking, first create an account with Shopify and then add a Google Ads campaign. Once you have set up a campaign, select “Conversion Tracking” from the “Settings” tab.
In the “Conversion Tracking” page, you will need to provide a unique conversion ID for each visitor who converts on your site. You can also add a cookie to track the user’s activity on your site.
Once you have set up conversion tracking, you will be able to view your stats in the “Conversions” tab of your Shopify Google Ads account.
What to Do if Your Numbers are Low
If you’re not seeing the results you were hoping for with your Google Ads campaigns, there are a few things to check. Here are some tips on how to troubleshoot and improve your conversion rates:
First, make sure that your ads are targeting the right audience. You can target people who have visited your website in the past, or people who have shown an interest in your product or service.
Next, make sure that your ads are displaying properly. Your ads should be placed near the top of the page where people are likely to see them, and they should have clear font sizes and colors. You also need to ensure that your landing page is optimized for conversions. For example, use effective call-to-action buttons and clear copy that tells people what to do next.
Finally, make sure that you’re providing customers with value. If they don’t find what they’re looking for on your website, they may be less likely to convert. Offer free shipping on orders over $50, provide easy instructions for converting a purchase into a trial, or offer other valuable bonuses.
Conclusion
If you are looking to increase your website’s traffic and conversions, then Shopify Google Ads Conversion Tracking is a great way to do it. With this service, you can track how many people click through your ads and convert into customers. Additionally, the conversion tracking data will help you identify what type of ads are working best for driving more leads and sales. So, if you’re ready to take your business to the next level, consider signing up for Shopify Google Ads Conversion Tracking today!
