Shopify Newsletter Signup and Popup Detailed Guide

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Sign up for the newsletter

You can add a newsletter signup button to your online shop to allow you to collect customer emails that you can use for email marketing campaigns. Learn more about email marketing at the Shopify Blog.

To send promotional emails, you can use Shopify’s app. Mail marketing apps work by synching your Shopify customer data to a third-party service. Search the Shopify App Store to find apps that are related to email marketing. Once you have chosen an app, follow its instructions on how to send newsletters using the email addresses you collected through newsletter signup.

Your online store should include a sign-up section for the newsletter

Shopify Online Store 2.0 themes have a newsletter signup area that you can add on any page. You also have the option of adding a signup form to the footer. The newsletter section includes three blocks by default: the header, the paragraph and an email form.

An email marketing application can be used to add a newsletter signup page to your theme. Find out more ways to collect customer email.


  1. Go to Online Shop > Templates.
  2. Click Customize to find the theme you wish to edit.
  1. Select the template you wish to add your newsletter signup page to from the dropdown menu.
  2. Click + Edit section and then choose Newsletter.
  3. To see a preview, select a color system from dropdown menu.
  4. Optional: Choose Full width for the background color to be displayed across your entire online store.
  5. To access your options, click on the header, paragraph or email form blocks and make changes.
  6. Click Save.
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Create an email marketing campaign with Shopify

An email marketing campaign can be set up.


  1. To collect email addresses from customers, add a signup section to your online store .
  2. Shopify App Store: Install an Email Marketing App
  3. Follow the instructions of your email marketing app to sync it to your customers who sign up for your newsletter. An email marketing app can be used to add an email signup option to your theme if it doesn’t already have one.
  4. You can create and send newsletters using the email marketing app.

Creating an email list is crucial for eCommerce businesses to succeed. You will use your list to market new products and keep loyal customers informed about the latest products. An empty email list will not allow you to do these things, which can lead to poor results in your email marketing efforts.

Although many businesses spend thousands to grow their email lists, most marketers realize that great email opt-in popups can generate more signups and expand their list. Despite all the doubts, newsletter popups still work well to quickly build your email database. Companies that move from an opt-in form to a popup form will often experience a significant increase of email signups.

You’ve come to the right place if you are looking for newsletter ideas or a tool that will create a popup that works with Shopify.

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This guide will demonstrate how to create a Shopify newsletter popup in just 3 simple steps. It uses our app AVADA email marketing. In just a few steps, you can design and schedule your popup. Let’s get started!

What is a newsletter popup?

Newsletter popups are lightbox popups. These popups are usually displayed at the top of any page visitors are viewing. These popups often darken pages in the background, making them the main focal point of the page. Popups for newsletters are designed to encourage users to sign up to receive email from the brand.

Newsletter popups can be persuasive in many ways. They can include addressing benefits, using coupons, and simply asking. Once the user has signed up, the brand can send them newsletter emails with new blog posts, promotions, and the latest products.

The example newsletter popup is just one of the many templates has. The approach is very simple, as you can see. Visitors only need to enter their email address to receive a 10% discount coupon for their next meal. You can customize this popup to fit your brand’s style and eCommerce website.

Why would you want to use a newsletter-popup?

It is easy to see why newsletter popups are so popular and offer a high return on investment. Popups can sometimes feel intrusive and users might feel annoyed by poorly designed ones. Popups can still be useful for the following reasons.

  • The popups can increase quality leads. Most people don’t scroll to the bottom of websites, so it is difficult to get many views from traditional signup forms with a CTA in the footer. This problem is solved by poups, which place the signup form in the middle of a page. Users will be able to see what you have to say easily.
  • Popups offer targeted content and offers to your target audience. You can use technology to push messages and special offers to the right audiences. This can help increase conversion rates and get more people to sign up. You can personalize your newsletter popups if you have Shopify stores that receive traffic from different countries.
  • Newsletters popups can help you showcase your brand image and personality. Because newsletters popups technically are not part of your website, you can create any design that supports and enhances the message. You can use different images, colors and buttons to create a dynamic brand that reflects your personality for different occasions (Halloween or Christmas, New Years Eve, etc.).
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Popups trying to scam visitors are no longer annoying. Shopify gives your eCommerce store an SSL certificate to ensure security and prevent intrusion. Your popups are the only ones that can reach your customers. This can either be a positive or negative experience for subscribing, depending on how you approach it.

It sounds scary but it’s not. The next section will explain how to set up a Shopify newsletter popup. It takes only a few steps and uses a reliable tool that delivers an enjoyable experience.

How do I set up a newsletter popup in Shopify?

We have now learned that newsletter popups can help you brand connect with your website visitors, grow your audience, and increase engagement. It is time to learn how to set it all up. After publishing the design, our app AVADA Email Marketing will show the popup in your Shopify store. This will allow you to start collecting emails addresses.

Before you begin to read the steps, here are some things to remember:

  • First, you will need a Shopify store. Our guide to setting up Shopify stores can be found here.
  • AVADA Email Marketing offers a free download if you don’t have the app installed.
  • We are constantly updating our app, so if there is anything you don’t see in the guide, please contact us for support.
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Let’s get started setting up a newsletter popup in our Shopify store.

Step 1: Open the popup creator and choose a template

You can customize your newsletter popups, duplicate campaigns or delete an unused one using the popup editor. You can access the popup form editor by going to the dashboard and selecting ‘Forms’-> ‘Create’ as shown in the above image.

As you can see there are already a few popups I created in the “Forms” section. Click on any one of these to view the campaign’s performance or edit the popup, even if the campaign isn’t running.

Let’s just continue to create our newsletter popup for now.

Selecting a template is the first step in creating a newsletter popup. There are already 10 templates available for you to choose. There are templates for add to cart popups and spin to win popups. We’ll get to those popups in a separate article. Choose the newsletter popup template that you prefer.

For example, I chose the New Look template. This tells visitors that they can receive latest news and inspiration on glasses when they sign up. There are other options for popups, such as offering a discount or coupon code to encourage FOMO among users.

The preview pane, which looks like the above image, allows you to view your popup on desktop or mobiles. You can also see the thank you version when someone successfully subscribed and the teaser for the popup on eCommerce. Once you’re ready, click “Select template”

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Step 2: Create your newsletter popup

This step allows you to customize the newsletter popup according to your campaign’s message. The background image and general copy are two main elements to be edited. Your copy should be clear, encouraging visitors to take action and matched with your brand’s personality.

For instance, the newsletter’s headline is not what I like so I clicked on “General” -> “Heading” and changed it to “Want a different look?” I like the headline of the newsletter popup better so I clicked on ‘General’ -> ‘Heading and changed it to “Want a new look?”. You can change the headline’s color and font size as well as weight, line height, letter spacing, and font weight. I also changed the headline color to make it stand out more.

You can add additional fields to the popup’s form fields so that subscribers can provide more information such as their first and last names, or even their phone number. A phone number is a great way to send SMS messages in future. This feature is also available in our app. If this is your first time visitors see the popup, you can keep it to a small fraction by signing up only with the email address.

To continue editing your newsletter popup click “Save & Next”. This will take to the next step, which is editing the trigger for the popup.

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Step 3: Select a trigger

This step allows you to choose when and where to place your newsletter popup. This is crucial as it makes it easier to convert customers if your popup is displayed at the wrong phase or time in the buyer’s buying process.

You have several options for the display trigger of your newsletter popup. These include: After the page loads, After X seconds or After scrolling X percent. Custom click trigger. Add to cart trigger. To see which newsletter popup performs best, you can add multiple campaigns with different triggers.

The after scrolling X percent trigger was my choice for my newsletter popup. The popup will only appear if the visitor finds my store’s homepage interesting. The popup is set to show after the visitor has scrolled down 50% of my page. It then shows only one time.

Since I wanted the newsletter popup to only appear on my homepage, I chose Specific pages’. You can insert the URL to any page on your page to limit the popup’s appearance to those pages. It’s easy enough. I simply need to enter the URL of my store’s homepage and click on “Save & Next”.

Step 4: Make adjustments and publish the newsletter popup

This step will allow us to adjust the settings of our newsletter popup campaign. You have three choices to pick from:

  • Email validation: This allows you to verify that the emails have been signed up and will reduce bounce rates for your newsletter campaigns. We are still testing the validation feature, but it will be improved in the future.
  • Tags To add tags to subscribers that signed up for your popup email list, you can use this popup to create tags. This will allow you track and manage the effectiveness of popup campaigns.
  • Double opt in: The newsletter popup defaults to single opt-in. Double opt-in will ensure that your subscribers receive a confirmation email before they sign up. They can only complete the subscription if they click on the call-to-action in the confirmation email. Your confirmation email can also be configured.
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This is how to configure double opt-in popup email. This email can be modified in design and copy. You may also add personality to it. You also have a Toast to notify subscribers about the double-opt in process, and a Confirmation Page to confirm that customers have subscribed successfully.

This is how I set up my newsletter popup. You can either try them out or choose your preferred settings. Once you’ve finished configuring your newsletter popup settings, click “Save & Next.” “

To finish your popup campaign, you will only need to name it. To publish your newsletter popup, type in the name and click Save>. To save your popup as a draft, or to go live immediately, choose to continue.

You can view the reports on impressions, conversion and conversion rates once your newsletter popup campaign has been live. You can monitor the stats of your popups to get a clear picture of where you need to go next.

This is the result from the newsletter popup in my Shopify store. You can see that the background has been darkened so visitors can concentrate on providing information.

This is the capture of a visitor signing up for your newsletter. You add excitement to your newsletter by using bright images and confetti. Users can also see the discount code clearly so they know what to do next time they buy.

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That’s it! You are now ready to collect email addresses from your subscribers with your newsletter popup campaign! Congratulations! You have completed setting up your newsletter popup in just four steps.

As a reminder, these are the key features for AVADA email marketing:

  • Premade templates for email: Gorgeous emails that can be customized to reflect your brand’s personality. Drag and drop is all you need to edit emails.
  • Segmentation. Send emails to your target audience and divide your contact list into different groups based on criteria such as subscribe/unsubscribe, order status, product attributes, etc.
  • Workflow split. Customize your email experience with workflow. Control when, who and what you send your emails to.
  • Newsletter Popup, Win. This popup can be used to collect emails, offer discounts, and draw attention to other content.
  • Reports. Track your email marketing performance with informative reports. There are many KPIs you can view, such as sent, clicked and unsubscribed, opened, revenue etc.
  • Auto-sync Data: Shopify data is synced to AVADA Email Marketing, so that you can provide timely and fresh follow-ups for your customers.

Last words

You’ve read everything so far. Your Shopify store newsletter campaign will take some time to see results. However, you can build your email list slowly. You can start by setting up personalized newsletters to see how they perform for your audience.