Mailchimp Popup Not Working Shopify? Here is the Fix

You may be an online businessman and know how important email marketing is for lead generation. Mailchimp is a great way to establish solid relationships with customers. This strategy will help you convert visitors into customers and increase their likelihood of purchasing more products.

This tutorial will show you how to add Mailchimp Popup Code to Shopify. If you don’t ask your visitors to sign up for your email list, it is a mistake that could lead to you losing one of the most powerful marketing tools to help you increase sales.

Mailchimp is an excellent email list platform. There’s an easy way to create prompts for your online store. Mailchimp is used by many people for their email lists. You have two options to offer your customers a way to sign up for the Mailchimp email list: the regular signup form and the subscriber popup form.

Why Shopify needs a Mailchimp popup?

Emails played an important role in helping online merchants get closer to customers back when technology wasn’t as advanced as it is now. In the modern age, email is still a viable way for sellers to reach buyers quickly.

Email marketing statistics show that email is used by more than 90% of individuals to connect with their business partners.

A successful eCommerce email marketing strategy can help you convert new customers into customers, and encourage existing customers to purchase more and remain loyal customers. Adding a Mailchimp popup to Shopify can help you establish strong relationships with your customers.

How and where to put the Mailchimp popup code on Shopify

These are 7 steps to create and place a Mailchip Popup code in your store:

Step 1: Create a campaign

First, create a campaign in OptimMonster. Click on Creare Campaign button.

Make sure to select a campaign type. They used the Popup campaign, which converted well for OptinMonster customers. This is especially true when they are combined with the Exit-Intent display rules.

Next, choose fully customizable templates from OptinMonster. Next, give your campaign a name by clicking the Start Building link. This will take you to the OptinMonster Campaign Builder where you can view your default Shopping campaign.

Step 2: Edit the campaign Mailchimp

You can edit the Campaign Mailchimp popup in your Shopify store to continue. The default featured image can be changed by clicking the image in the campaign preview. The editing tools are located on the left-hand side of your screen, as you can see.

The headline can be found in the campaign preview. The editing tool is located to the left. Make sure to change the headline to make your email marketing campaign more engaging.

You can also edit the body text inside using the same method. You can also use the editing tools to change the color and formatting of the text.

Next, select the email address to access the Fields editing tools. The Form Actions and Buttons as well as Fields can be accessed from this link.

Navigate to Fields in the editing tools. Give text changes if necessary.

Modify the Styles text formatting in the editing tool.

Step 3: Create display rules for the form

Shopify users have the ability to set display rules for form displays in this step. Let’s move on to the Display rules tab.

OptinMonster allows you to view the time displayed on page by default. This is a great way to ensure that every visitor has a chance to view and review your campaign.

You must ensure that all visitors have an opportunity to subscribe to your store before they leave. To help you reach this goal, you can use Exit–Intent. This display rule is amazing and will help you detect when visitors click away to popup the subscription form.

Step 4: Generate form code

You might not realize that the best place to put the code can vary between sites. Therefore, you should consult a developer if you are unsure of where to modify your sites’ HTML.

These steps will allow you to create your form code, and have it added to your sites manually and immediately.

  1. Go directly to the Popup form editor.
  2. Select Generate.
  3. Highlight the code and copy it to your clipboard using the Copy/paste site popup modal.
  4. Copy the code into the HTML.

When someone visits your site, the pop-up form will appear. Customers can submit the form and be added to the Mailchimp subscribers.

Step 5: Get Mailchimp’s Popup Code

You can begin by learning how to find the right Mailchimp code to create your Shopify popup sign-up form. Every pop-up that you create will be placed on the associated email list. You might want to choose the email list where you really want your subscribers to participate.

Log in to Mailchimp and select Lists. Next, select the Signup Form that you wish to add to your list.

Don’t forget to visit Subscriber Pop-up.

If you haven’t created a pop-up, it is highly recommended that you do so. You can design the code to your preference and copy it to the Shopify store. After you have generated this code, the Generate button will be replaced by the View.

As you can see, the code will look something like this:

You can then copy the entire code.

Step 6: Add the Mailchimp Popup Code to your theme

Adding Mailchimp’s site code to Shopify store will allow you to use the popup form as well as Google remarketing advertisements. However, you won’t be able to access any other eCommerce features such as product recommendations or product reports.

Follow these steps to add the Mailchimp Popup Code to your email:

1. Login to Shopify admin to choose Themes.

2. Select the Edit Code from the drop-down menu.

3. Select the theme you want to use from the Layout. This will populate the theme’s code. Add your Mailchimp Popup Code that you are copying.

4. Scroll to the bottom of the code and copy it in the Mailchimp popup, before you add the tag.

5. To complete the popup addition, click on Save.

Step 7: Check your Mailchimp popup code

Your Mailchimp Popup will now be available for all your Shopify stores. Shopify allows you to check if the code was added successfully by using a different browser or Google Chrome’s Incognito mode.


This complete guide on where and how to place Mailchimp Popup Code in Shopify should be part of your business strategy to increase conversion rates and grow revenue. For any questions or assistance with the above-mentioned steps, please don’t hesitate contact us. Let’s also share this article to your social media channels if you find it helpful.