Should you AMP Your Shopify Store?

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With Shopify, you can create a professional eCommerce store that’s easy to manage and looks great on any device. But is it worth it to amp it up? In this article, we will answer that question and explore some of the pros and cons of using Shopify’s AMP feature. After reading this, you will have a better idea of whether or not AMP is right for your business and what the potential benefits and drawbacks may be.

What is AMP?

AMP (Amazon Mobile Platform) is a mobile application development platform created by Amazon. It provides developers with an app distribution and monetization platform for Android and iPhone applications. AMP allows web pages to be compressed using the same techniques as Google’s HTTPS compression, resulting in faster loading times and reduced data usage.

In order to use AMP on your Shopify store, you will first need to create an account with Amazon. After creating your account, you can then set up a developer profile and register your store with Amazon Developer Services. Once registered, you can begin working on integrating AMP into your Storeify store.

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How Does AMP Work?

AMP stands for “Amazon Mobile Device.” It’s a Shopping feature that was first made available to Amazon Kindle Fire and Android users in 2014. AMP is an app-like platform that you add to your website to give it a faster loading time.

There are multiple ways to add AMP support to your website:

1) You can use the AMP Creator tool on the Amazon Developer Portal. This is a free tool, and you can sign up for an account if you don’t have one already. After you have signed up, you will be able to create a new project or upload an existing project.

2) You can use an AMP plugin like or These plugins are paid, but they offer more features and flexibility than the Amazon Developer Portal option.

3) You can also use AMP capabilities built into some of the most popular web hosting companies like Fastly and WP Engine. These platforms allow you to easily add AMP support to your websites without any coding required.

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Benefits of AMP for Shopify Stores

There are many benefits to AMP for Shopify stores, including:

– Reduced load times for users
– Increased conversions and customer satisfaction
– Improved SEO

When to Use AMP

AMP stands for Amplify Your Page. It’s a content marketing strategy that involves optimizing your website for faster load times. This can help you attract more customers, as well as boost your visibility and ranking in search engines.

There are pros and cons to using AMP, so it’s important to weigh them before making a decision. Here are five factors to consider:

1. What is your goal?

If you’re looking to increase traffic and conversions, AMP is a valuable tool. However, if you don’t have the bandwidth or resources to optimize your site, you may be better off skipping AMP altogether.

2. How much money are you willing to spend?

AMP optimization costs money – both in terms of time and money spent on AMP-specific tools such asoptimizely or ampproof. If your budget isn’t unlimited, factor this into your decision.

3. Is your site mobile-friendly?

AMP optimisation will improve the speed of your site regardless of whether or not it’s mobile-friendly – but it’ll be easier if it is. Make sure you have an assessor check the mobile usability of your site before starting the optimization process.

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4. How important are speed and SEO ranking?

An improved speed rating in Google can result in an increased Organic Search Indexing (OSI) score (which can influence where pages rank within SERPS). On the other hand,


There is no one-size-fits-all answer to this question, as the decision of whether or not to amp your shopify store will depend on a variety of factors. However, if you are feeling lost and struggling with sales totals that seem out of reach, an amp could be the answer you have been looking for.

Keep in mind that there is no guarantee that increasing your traffic will result in an increase in profits, but it certainly can’t hurt! If you are still unsure about whether or not to amp your store, I would encourage you to consult with a professional who can help guide you through the process and provide advice based on your specific situation. Thanks for reading!