Wix eCommerce Review, Pricing, Pros, and the Cons

Wix is well-known for its easy-to-use website builder, which features a drag-and-drop interface and a programming paradise for total beginners. Wix ecommerce has also had some success because of its low prices and attractive themes.

The Wix Ecommerce system, in essence, allows you to sell everything from garments to speciality desserts. In addition, digital items such as music files and eBooks are also supported.

The firm has taken the website-building industry by storm, allowing small business owners to skip over pricey website design agencies and invest their own time in creating a stunning website without paying exorbitant fees.

Wix can’t compete with more capable ecommerce platforms like Shopify or more visually appealing systems like Squarespace, but that’s not the point.

I’ve used Wix before and find the tools to be straightforward and accessible, but it doesn’t guarantee the company’s ecommerce system matches earlier accomplishments. We know that other newer ecommerce startups, such as Squarespace, have faced their fair share of challenges, given how tough it is to create an online shop creation interface.

That being said, I’d want to offer you an in-depth look at what I think of Wix Ecommerce, so keep reading to see if it’s a good fit for you.

Wix Ecommerce Review: Pros and Cons

Wix promises many remarkable things as a solution for creating your online store. Most people already consider this platform to be straightforward and convenient to use. Wix is also an excellent place to start for beginners. It isn’t ideal, though. Here are some of the advantages and disadvantages to consider.

Wix Pros 

  • A backend that is simple to use and ideal for beginners
  • If you want to start selling right away, you’ll need a quick setup.
  • If you want to utilize Wix to stand out, there are a lot of customization choices.
  • Wix app market gives you access to a variety of features.
  • Wix is one of the most cost-effective online retailers available.
  • Both digital and physical commodities are supported.
  • There are no sales commissions to worry about (or commission requirements)
  • A real-time calculator aids in the planning of shipments.
  • Premium plans come with a variety of sophisticated features.

Wix Cons 

  • There are some concerns with slow loading speeds.
  • There are fewer tools available than with some other dedicated eCommerce platforms.
  • Some customization choices are unavailable.

Wix Ecommerce Features

Wix Ecommerce appears to offer the standard capabilities that you would expect from any ecommerce platform after registering an account and reading over the main dashboard. However, when compared to a service like Shopify, there are several capabilities that the Wix system lacks.

Wix’s dashboard is simple, and the drag-and-drop layout is ideal for newbies. In addition, it offers an app store where you can download add-ons and other unique features like contact forms and receipts.

However, the Shopify add-on library concentrates primarily on ecommerce add-ons, whereas Wix covers everything except ecommerce. This is a significant benefit of Wix, as it allows you to customize every part of your website.

You can rapidly create a product page, integrate social media, add photographs, and even move shapes and buttons around.

All of this is expected, but it’s good to know Wix fared well in the fundamentals.

I enjoy how you can quickly add product galleries, a Buy button, or even promote sales. After someone makes a purchase, a Thank You Message appears, and the secure and message-based checkout procedure sends you emails to keep you updated.

Wix Ecommerce Review: A Full List of Features

Wix ecommerce aims to give company owners the same ease-of-use and seamless functionality that they’ve come to expect from Wix, but with the added benefit of being able to manage and build an online store. Almost everything you’ll need to get your products off the shelf is included in the comprehensive system. In addition, there are numerous advanced business tools, and scaling your store is quick and easy.

What can you Sell?

The good news for businesses considering Wix eCommerce for sales is that there are no restrictions on what you may sell. Wix has you covered whether you’re searching for a way to deliver digital goods or creative stuff. There’s no end to what you can accomplish with this incredible instrument.

You can also accept your business bookings, which is an impressive function. However, although a separate bookings app allows you to collect payments, you cannot offer or sell services through the bookings experience.

What you can sell on a Wix eCommerce store is genuinely limitless. It’s also worth mentioning that the product presentation options are fantastic. You have a variety of options for displaying your products for sale. For example, you can zoom in on products to get more details for your customers. You can also use product videos to help sell your products.

Any listing can include up to 15 product photographs, ensuring that your buyers have the broadest possible choice of perspectives from which to see your things. Though product films aren’t included in Wix’s templates, the drag-and-drop capability makes it reasonably simple to add other videos.

Inventory management and order fulfilment

It takes more than just listing your things and having them appear attractive to sell products successfully on the internet. You must also provide the most excellent possible experiences for your target audience, which necessitates a focus on inventory management and delivery.

Inventory management systems come in handy when you need to keep track of what you have in store for your customers. Wix’s inventory management features aren’t the best, but they will help you manage your store more efficiently. You can also use a CSV document to mass-import products that you want to sell.

Wix can also aid you with product management. For example, the Wix shops programme allows you to manage your inventory in any way, track your product counts, and much more.

Wix offers several things to make your life easier when shipping. For example, shopping can be challenging, especially when distributing to places with specific requirements. So Wix has integrations with popular tools like Ship Station to help you manage your shipping. This means you’ll be able to track and manage your shipping needs in no time effortlessly.

You can also connect your online store to dropshipping solutions, allowing you to switch your business strategy to something more cost-effective. Dropshipping allows you to sell almost anything without keeping inventory on hand.

Wix also offers personalized shipping label choices, allowing you to develop your brand image while also tracking orders from the dashboard. Each product can even have its own set of tax guidelines.

Wix Ecommerce Review: Sales & Marketing Tools

Wix and other ecommerce platforms offer a range of excellent alternatives to help you generate more money online. The abandoned cart recovery option, for example, is likely to be one of the first Wix features you’ll use. This enables you to send automated emails to clients who abandon their shopping carts or leave the site without checking out.

Because so many factors can distract your consumer and prevent them from completing a sale, having an abandoned cart function available is always a good idea. Wix also provides the following additional sales tools:

Multichannel selling

Why limit yourself to selling on your website when you can contact buyers in various settings? Wix’s multichannel selling lets you establish an eCommerce shop with several connections to social media, Amazon, and other sources. In addition, Wix is one of the few eCommerce site builders that supports Instagram sales. However, selling on some platforms will necessitate the installation of Ecwid alongside your store.

Wix Ascend

Wix Ascend is a relatively new technology that has emerged from Wix’s eCommerce environment. In short, this application makes it easy to engage with customers and increase your internet profile. However, Wix Ascend is more than simply a marketing solution; it includes almost everything you’ll need to automate workflows, promote your brand, unleash sophisticated SEO, and build client interactions.

Wix Ascend comes with an additional cost to consider as a marketing and customer management tool. First, you’ll need to sign up for one of the three monthly membership plans, ranging from $9 to $45 a month.


SEO is a must-have to increase your chances of making sales online. Fortunately, Wix has you covered there as well. Wix’s search engine optimization services will help you increase your online presence. First and foremost, you have the assurance that your site is instantly mobile-friendly. Second, you may personalize your pages to contain and feature keywords in various ways.

Wix allows you to manage meta descriptions and uncover new ways to link your pages for more effective internal linking techniques. The best part about Wix SEO is that it comes with step-by-step instructions to get you started. In addition, the Wix SEO Wiz will ask you questions about your keywords and Business before assisting you in creating a personalized strategy for success.

Wix Stores App

For business leaders who want to remain on top of everything that’s going on with their firm from afar, Wix has its mobile store app. Wix Stores allows you to create product galleries, sell unlimited products, establish a mobile-friendly store, and create discount codes.

Users can take a variety of payment types and use various payment methods, including Stipe, Square, and PayPal. With Lightbox and Wix Shoutout, you can also send consumers automatic email notifications, generate newsletters, and inform them about new items and promotions. You can also access premium order management solutions and improve security by obtaining SSL certifications.

Wix App Market

Although not all eCommerce website builders include their app store, having access to this feature is frequently very handy. You can choose from various paid and free apps on the Wix app store. There are over 200 apps to explore, with approximately 50 in the online shop selling category.

With the Wix app market, you should be able to find a range of valuable tools for customizing your storefront, and you can even integrate with other eCommerce platforms such as Ecwid.

Wix Ecommerce Ease of Use

Wix excels in ease of use, with a drag-and-drop editor that is just faultless. This has always been a feature of Wix’s site builders. For ecommerce sites, it’s now built-in. The interface has a few buttons to pick from, which helps newcomers focus on the most critical activities.

With a leisurely drop of your mouse, you can move about every component on your homepage and product pages. You won’t have to bother playing around with coding to make your changes this way. You also get a handy taskbar at the top where you can publish or save your work, ensuring that nothing is lost.

Modify pages, add components, design stuff, navigate the app store, and muck around with your settings using the five buttons on the dashboard’s left side. A dedicated Wix store button is also available, which is helpful for rapidly checking on orders, customers, and inventory. Overall, the UI is simple, enjoyable, and straightforward to use.

It’s more ecommerce-focused, with features like product catalogues, orders, store promotions, and more.

Wix Ecommerce Pricing

You can see all of Wix’s pricing levels on this page, but the ecommerce pricing is straightforward.

Wix eCommerce’s prices have changed several times throughout the years. Wix’s basic eCommerce options start at roughly $23 for Wix Basic today. There is a significant price difference between Wix pricing plans for “simple” websites, such as blogs, and Wix pricing plans with eCommerce capability.

You’ll pay at least $23 a month for a Wix website that serves as an online store. In addition, you have the following options:

Wix Business Basic

Wix’s cheapest business subscription is available for $23 per month. If you’re purchasing or selling things online, this is the most cost-effective alternative. The $23 monthly fee is an outstanding value, and it includes a slew of useful features for your Wix site, including:

  • There are no advertisements on your Wix website.
  • Obtain a free domain name
  • Wix is an online store platform.
  • There are five hours of video.
  • You can use Google Analytics to learn more about your clients.
  • Ecommerce features in Wix stores
  • App for visitor metrics on Wix
  • Bandwidth is limitless.
  • Storage capacity of 20 GB

Unlimited Wix Business

At $27 a month, Wix Business Unlimited is Wix’s second-cheapest option and one of the best options if you’re trying to expand your site. The Business Unlimited subscription is an attractive choice if you want a site with scalability, similar to what you’d get with WordPress or BigCommerce. All of the Business Basic plan services are included in the Business Unlimited plan, plus 10 hours of video, 35GB of storage space, and social network logo files.

You have access to third-party apps and Wix’s logo builder with Business Unlimited so that you can modify your brand visuals. For Wix, the transaction fees are the same. You won’t have to pay any transaction costs, but you will have to pay the fees charged by the payment processor.

Wix Business VIP

The Business VIP plan is Wix’s most expensive plan, and it includes everything you’ll need to grow your Business online. Business Unlimited includes all of the user-friendly features you’d expect, HTML tutorials, and other important information.

This Wix edition includes 500GB of storage, unlimited video hours, priority help and responses from the Wix service team, and other features. In addition, if you’re prepared to spend $49 per month, you can have access to the Wix ADI for more advanced editing and support for your edits.

One thing to keep in mind if you’re planning on using one of Wix’s three ecommerce price packages is that there is no longer a free plan accessible. Wix used to be one of the most excellent website builder options, thanks to its free domain name, app store, and mobile device compatibility. One of the most popular free online store builders was this option.

However, you can now try out the Wix solution and CSS for 14 days without paying anything before upgrading to a premium account. Unfortunately, a website cannot be activated for free. The good thing is that, as you can see above, each of Wix’s premium plans comes with a slew of extra features to help you get started with your online store right away.

This pricing is one of the best in the market if you need to save money for your startup or small Business, beating other options like Shopify or Squarespace.

Wix Ecommerce Templates and Design

The Wix ecommerce templates have one thing going for them: they’re modern.

And, if you choose, you can now use them to grow up your store quickly. Yes, the templates allow beginners to create a simple website without worrying about code issues. However, Wix now has a Wix Code feature, which allows for advanced customizations and integrations via the API.

I used to think Wix wasn’t up to the task of more complex customizations like this, but that opinion has since changed. So, if you’re up to the effort, you may either hire a developer or do it yourself.

In terms of cleanliness, the designs are unbeatable. They’re fantastic for beginning a small business and expanding into a medium-sized enterprise.

You should be able to design a quality website using Wix regardless of which subscription plan you choose. The Wix website builder is one of the most user-friendly online store builders available, with over 500 designs to choose from, allowing you to create a site and shopping cart that works for you without the need for much assistance or phone support.

All of the Wix ecommerce templates have SEO capabilities, a configurable shopping cart, and a variety of additional features, including the ability to calculate sales tax automatically. In addition, you may rapidly browse the templates available and filter them based on your website’s industry. You can also view a preview of your website based on the template you select.

One thing to bear in mind with Wix is that once you’ve chosen and published a template, you won’t be able to switch to another one without losing your work. On the other hand, all Wix web design options are mobile responsive, and when you pay for the premium service, you have access to easy web hosting and no Wix advertisements.

Wix’s construction solution is similar to Weebly’s backend technology, so you’ll have no trouble creating a unique website. Just make sure to use all of Wix.com’s editing features to make your design unique. For example, with Wix’s drag-and-drop editor, you can easily add modules, such as photos and text fields.

The drag-and-drop approach is the most inviting for most beginners, but you may choose to use the Corvid Wix coding solution or something else entirely for Wix. To manage things on your back end, you can utilize the Wix ADI or the Wix code system.

Wix Ecommerce Inventory

Inventory management with Wix isn’t challenging. You can add a product, keep track of inventory, see how many units are remaining, add product options, and manage your orders. Collections, tags, store promotions, and more are all supported.

Because the product page templates are created differently and ready for you to input content, Wix is also perfect for selling digital products.

Managing your inventory as it is distributed to users has become more accessible.

Wix, for example, has a fantastic option for estimating real-time shipping costs. You may also scan barcodes to track your delivery and provide more information to your consumers about when their items will arrive.

The Wix Mobile Apps

As an ecommerce professional, you’ll almost always be on the go. So Wix has created a fantastic mobile app that allows you to manage your complete online store and add products from anywhere. This is one of my favourite features because it allows you to check in on your orders and ensure that everything is operating correctly while you’re away from the office.

In addition, if your site has such functionality, you can talk with your visitors, make changes to your website, and keep track of bookings. Wix has both an iPhone and Android app.

Wix Ecommerce SEO and Marketing

Wix’s SEO and marketing features are pretty powerful, which I credit to the company’s long history of building websites. Simply go to the SEO settings and fill in fields for your site title, description, keywords, meta tags, redirects, and more, regardless of which page you’re on.

Marketing comes into play because you can install connectors for things like email marketing and search engine advertising through the add-on marketplace.

Indeed, email marketing and discounts are controlled directly in the drag-and-drop Wix editor, resulting in a user-friendly marketing system.

Aside from that, Wix has everything you need for your marketing campaigns. Customer reviews can be added to all of your product pages, and a blog can be used to provide material to your consumers. I like the ad campaigns for expanding your following and the direct Google AdSense integration.

You won’t find a more effective marketing platform than Wix, including Pinterest capabilities, social media icons, and an Etsy shop.

Wix Ecommerce Payments

Wix’s Ecommerce payment options have vastly improved over time, with the firm regularly adding new payment gateways and an easy process for integrating and onboarding.

There are dozens of payment gateways available, including 2Checkout, Stripe, and Square. As a result, you can select your preferred payment gateway and accept credit cards and other types of payments, such as PayPal.

Wix supports all of the standard payment channels used by your consumers, including Stripe, Square, PayPal, and many others. There are roughly 15 different payment processing methods to choose from, but keep in mind that Wix has some limitations. It isn’t compatible with Apple Pay or Amazon, for example.

All Wix websites come with an SSL certificate that you must activate to secure your site. The secure sockets layer (SSL) certificate encrypts all visitor information, making it easy for your online store to keep your customers safe.

Customers can save their credit card information in the “wallet” portion of the checkout, making future purchases as quickly and straightforward.

Wix Subscription Boxes

Although Wix no longer offers a free plan to try out, several features make this store builder highly appealing. Customers can purchase a subscription and recurring membership boxes, for example. A subscription service for your online Business will enable you to diversify your product offering while also building a loyal consumer base.

On Wix, there are several ways to begin selling subscriptions. For example, the website builder enables curated boxes, which allow you to create a one-of-a-kind assortment of things for each shipment. You can also choose recurring order boxes, which allow your customers to select their favourite products and curate them into a convenient subscription box that automatically replaces their supply.

All you have to do to start a new subscription box solution with Wix is join up for Wix.com and create an account that you can use to connect to your existing site. To start selling and adding a new product, choose from a list of about 80+ ecommerce businesses. You can include high-resolution photographs of your products and descriptions and variations of what you’re attempting to sell. At the bottom of your product page, add subscription options. You can specify how often your consumers will receive a subscription and how frequently they will receive the items they request.

You’ll be able to modify how everything looks, just like other Wix shopping pages, by making numerous unique alterations that are unique to you. You may also personalize your product page and create various branding solutions to display your subscription alternatives. The final option is to connect your payment method.

When adding a subscription service to Wix and selecting a payment method, keep in mind that you’ll need to select a payment source that accepts recurring payments. After that, you can quickly begin selling online and monitor your subscription information from your Wix dashboard. 

Remember that Wix offers a wide range of customization choices.

On your product page, let customers choose from various one-time purchases and subscription options. You can also charge your customers automatically on a monthly, weekly, or yearly basis. Another fantastic feature is the ability to receive personalized notifications whenever someone renews their subscription with you. This makes it easy for you to track who is using your subscription service.

Wix Ecommerce Security

Wix offers complete SSL payment security. As a result, 256-bit SSL encryption protects your consumer information. Furthermore, Wix exclusively uses payment gateways that provide the highest level of security. This indicates that they are all PCI DSS Level 1 compliant.

Wix Ecommerce Customer Support

Wix is known for its excellent customer service, and when you sign up for an ecommerce site, you get their premium support package. Unfortunately, you won’t get a priority callback, but you can always upgrade if that’s something you want.

The Wix Support Center provides documentation, forums, and FAQs for almost any question. You can also call or send an email to the company.


You can make your site appear somewhat professional and run intelligent payment systems through the interface using Wix Ecommerce, and the dashboard is straightforward to use.

If you have any queries about the Wix Ecommerce system, please post them in the comments area.