Marketing trends evolve quickly. It’s not uncommon for advertising strategies to evolve as customer preferences change. Despite the availability of many new marketing tools, email advertising still holds its place as the best way to connect with customers.
Email offers companies a quick way to reach their customers in a highly competitive market. To reap the benefits of email marketing, however, you need to have the right tools. These tools include everything you need, including drag-and-drop email software, comprehensive landing pages, CRM integrations and A/B testing.
Today we will be looking at the most affordable email marketing software on the market. These solutions are specifically made for small businesses.
Sendinblue
Sendinblue is one of the most well-known email marketing platforms. Its affordability packages are what initially made it a household name. This email marketing software allows you to easily create custom workflows and autoresponders based on triggers that enhance your connection with your target audience. You can also access CRM and SMS marketing.
Sendinblue allows people to use email marketing tools without having any prior experience. Drag-and-drop builders make it easy to create and customize email templates. You can also design opt-in forms on your website. You can also choose from a variety of workflow templates that will help you automate, as well as detailed analytics and reporting.
These features include:
Customizable email templates
SMS marketing
Support via live chat or CRM
Landing pages and opt-in forms
Analytics and campaign tracking
WordPress plugins
There are many integrations
Drag and Drop Builder
Pricing
Sendinblue offers a free plan for teams that have a limited budget. This allows you to send 300 emails per day and unlimited contacts. Pricing starts at $25 per month and increases depending upon how many emails you send.
Pros
Great low-cost plans with a free tier
Great email automation
SMS Marketing Tool Included
Great deliverability
Landing page editor and builder
Cons
Limited Free Plan
Not the best integrations
Best for
Sendinblue is a great option if you are looking for an advanced email marketing tool with a low budget. You have many options to personalize your emails and send personalized content to customers. You can also get involved in SMS marketing. Although the free plan is quite basic, it gives you a glimpse into what features you have before you decide to upgrade.
HubSpot
HubSpot may not be the first company that comes to mind when looking for cheap email marketing tools. There are many options for HubSpot’s expensive packages, but there are also some free options if you know where. HubSpot is most well-known for its marketing automation platform. Recently, it introduced new email marketing tools.
The free HubSpot email tool can be used to send thank-you emails for purchases and promote current campaigns. The best thing about this tool? It’s easy to use. The tool features a drag-and drop visual editor and many pre-made templates. You can also unlock the CRM system to support customers.
HubSpot’s ease of use makes it easy to track all your contacts, campaigns, clients, and other information. These features include:
Access to CRM for free
Drag and Drop Visual Editor
Many professional templates
Service available for free
Available social media and customer service options
Integration options
It is very easy to use
Great for customer tracking
Pricing
The HubSpot CRM and email marketing services are free to all customers. If you do decide to purchase the complete marketing and sales platform, it can quickly become quite expensive. The smallest package costs $50 per month, but can go up to thousands.
Pros
A wide range of great features are available for no cost
CRM Support for Customer Service
Sales, customer service, and other marketing tools are available
For beginners, it is easy to use
A wide range of templates available
Cons
Can get expensive very quickly
Best for
HubSpot is a great choice if you are looking for an affordable email marketing tool that can scale with your business. The paid plans are quite costly, but they offer decent value considering all of the functionality and features you get.
GetResponse
GetResponse, regardless of whether you are looking for a more affordable solution, is a market leader in email marketing. GetResponse is designed to provide a complete solution for email marketing and customer support. Send one-time broadcasts or create ongoing campaigns. You also have access to pre-made workflows for autoresponders.
There are many great templates available, as well as powerful segmentation and trigger email options. GetResponse also offers great email analytics and statistics that will give you an even better understanding of your customers’ needs. You can even explore eCommerce features like landing pages and webinar hosting.
GetResponse features include:
Email automation and trigger-based email
Emails for one-to-one transactions
Support for analytics and reporting
Excellent eCommerce features
Landing pages, opt-in forms
Support for sales funnel
Webinar hosting
Comprehensive custom templates
A variety of account management options
Pricing
The GetResponse cost is very affordable, despite the many features. The Basic package costs only %15 per monthly and allows you to send unlimited emails to up to 1000 subscribers. You can also choose from the Plus package for $49 or the Professional package for $99 per month.
Pros
Comprehensive feature set
Great for eCommerce and sales funnels
Analytics and reporting that is accurate
A good selection of templates
There are many account management options
User friendly
Cons
It is not the most intuitive drag-and-drop interface.
Customer support is limited
Best for
GetResponse is likely to be a good choice for you if you’re looking for a full marketing and relationship-building service. This service allows you to access segmentation and account management tools, as well advanced automation options. You get a great webinar feature and a fantastic conversion funnel solution.
MailerLite
MailerLite is the best email marketing software solution you will find. Unsurprisingly, however, low prices don’t mean you won’t get the best features. MailerLite is a great value because it gives you all the tools that you need to build and send emails. You can even create your own landing pages.
MailerLite is an email marketing tool that’s easy to use and will be of great benefit to small businesses. It allows you to create and send emails using a drag-and drop solution that doesn’t require any coding knowledge. Automate your campaigns and create custom workflows to track engagement rates.
These features include:
A wide range of customizable templates
No programming experience is required
Automated and easy to use trigger options
Customer service and quick support
Tracking engagement rate
Stakeholders can request custom reports
Popups and landing Pages for Leads
Simple interface
Pricing
MailerLite makes pricing simple. Each plan includes the same feature set as unlimited emails. There are two things that differ between plans: how many subscribers each package can hold. You can have as many as 1,000 subscribers with the free plan. This is ideal for small businesses. You can also have up to 2,500 subscribers for $15 per monthly
Pros
Cheap pricing and a free forever plan
This is a great resource for beginners without any coding experience
Good tracking and analytics
Drag and drop construction tools
Customer support is quick and easy
Cons
Some features are missing, such as tags for clients
Best for
MailerLite is a great choice for companies who want a complete email marketing solution that can help them manage their list, automate campaigns and keep costs low. You can also use it to create landing pages or popups.
Moosend
Although Moosend may not be as well-known than some of the other options or larger companies like MailChimp on this list it is still a great option for small businesses. This software allows you to create engaging email marketing campaigns. You can also access detailed campaign performance reports that will help you optimize your campaigns.
You have the opportunity to create sing-up forms or design behavioral campaigns that target specific segments of your audience. The email marketing platform comes with many integration options so that you can link it with your favorite apps and solutions for email newsletters.
These features include:
Sign-up forms and landing pages
Subscribe forms
Analytics and reporting
Accounts for team members
SMTP server
SSO and SAML
Migration support at the on-board stage
Emails for custom transaction
Pricing
Prices start at $9 per month for 500 subscribers. Support for up 5 team members is included as well as an SMTP server. To get all the features MooSend has to offer, call the company and request a custom plan.
Pros
For beginners, a free forever plan is a great option
You only need a little knowledge to get started
It is easy to send bulk emails
Click-through analytics, custom reporting
It’s easy to manage your email list
Cons
Not the best email editor
There are limited automation features
Best for
Moosend is a great choice for companies looking for the best email marketing software. To link your email editor with your marketing strategy, you don’t need to be familiar with API connections. It is easy to track your subscribers, open rates and other metrics related to marketing strategy.
Constant Contact
Constant Contact is a drag-and-drop email builder that delivers high deliverability rates. It also has many professional features. Service providers, startups, and small businesses all have the ability to send customized emails using Constant Contact. There are many automation options. You can create trigger-based emails and import customers from other list.
Constant Contact’s greatest asset is its ease-of-use. Customers can quickly get used to it and begin to use it to their advantage. There are many ways to segment your audience and create immersive campaigns. These features include:
Amazing automated drip campaigns
Effective email templates
A wide range of marketing automation tools available
Responsive email designs
Drag and Drop Editor
Smart eCommerce tools
Integration of social media marketing
Contact management
Reporting and tracking
Donation support
Surveys, polls and signup forms
Pricing
Constant Contact is free for a month. This gives you plenty of time to test the service and make sure it works for you. Long-term plans start around $20 per month and include support for up 10,000 contacts. Email Plus can be upgraded for $45 per month. Non-profits can get discounts.
Pros
Automated emails are brilliant
It integrates with many integrations, such as Shopify and WooCommerce
Support for different sign-up and poll forms
Drag and Drop Editing for Ease of Use
Many contact management options
Cons
Customer support is limited
Only 1 Month Free
Best for
Companies that are looking to automate their email marketing campaigns and use triggers to do so will find Constant Contact appealing. This software’s automation and trigger tools are among the best available, and they are easy to use and understand.
MailJet
Mailjet is an email marketing tool that connects teams to create strategies that delight customers and convert them. Mailjet, unlike other email marketing tools, is highly collaborative. It offers a dedicated area for your teams to discuss their strategies and create conversion plans.
MailJet offers a variety of templates that will help you make your brand standout online. You have access to a wide selection of templates and can save time by using comments and approvals. You can also lock sections of your templates to help you define and protect your style.
These features include:
Subscriber forms and pages
Segmentation and organization are listed
Convenient customizable templates
Personalize your templates
Transactional emails
Automated workflows
Automated sequences predefined
API and SMTP relay
SMS messaging API
Pricing
Mailjet pricing is quite affordable. There are many packages available, depending on how many you wish to send. Basic plans start at $9.65 per month for 30,000 emails. Upgrade to Premium for $20.95 per monthly. There are also customized products for enterprises. The service is free for as long as you send only 6,000 emails per year. However, you can only send 200 emails per day.
Pros
Excellent subscription forms
Templates can be customized in many ways
Automated workflows are easy
Access via API or SMTP
Support for SMS messaging
Great for collaboration
Cons
Some features, such as delivery services, are more expensive than others.
A very limited, free plan
Best for
MailJet is great for working with a team to create email marketing campaigns. MailJet is one of few software products that lets you work together in a collaborative environment with your colleagues.
How to Choose the Best Email Marketing Software
It is not easy to choose the right email marketing software for your budget. There are many options. You could also look into tools such as Convertkit, ActiveCampaign and Aweber.
It’s simple to select the lite edition of an email package if you want to save money. But it’s important to do your research. It’s important to choose a package that fits your budget. However, it is also crucial to select the right features. Marketing campaigns are too important to be cut.
Another option is: You can try out free services offered by different software companies. You can test the software without having to buy it.
