Before you open your Shopify online store, it is important to understand all costs involved in opening one.
Knowing what Shopify offers for free can increase your chances of success in building your store. It also gives you the opportunity to avoid unnecessary costs during your initial stages of business.
This article will show you the top 30 most popular Shopify themes, both paid and free. It is designed to increase your E-commerce conversion rates. We’ll discuss the pros and cons of each theme to help you choose the right target theme.
What is a Shopify Theme?
A Shopify theme is basically a template that will be used to display your online storefront. You have the freedom to choose which theme you prefer and how you want it to look on your web pages.
Shopify offers both premium themes and free themes.
There are so many themes to choose from that it is impossible to just pick one and place it in your shop, no matter how sleek or modern it may look.
The most attractive Shopify theme does not necessarily have to be the most beautiful. However, it should provide the best browsing experience for users. The perfect theme will vary from niche to market and store to store. This is why you need to do a thorough analysis.
You need to be able to comprehend the technical aspects of the themes as they affect the user experience (UX), but also the eCommerce functionality and, ultimately, conversion.
Five Things to Consider When Choosing the Perfect Shopify Theme
It is difficult to choose the best Shopify theme. There are many choices to make, and then there are many criteria that will help you choose the right one. Here are five things to consider first if Shopify is the right theme for you.
01. Budget and needs
You need to first decide on a budget before you can choose a premium service from the many Shopify offers. Don’t spend more than what you can afford.
It is also a good idea to learn from other competitors and create a list of what an online shop in your niche market should do. Look for themes that offer these essential functions.
We recommend that you first browse the top Shopify themes for free before moving on to the premium section.
02. Developer support
You don’t need to be tech-savvy to find a theme that is responsive and supports you. You should limit the tech issues that can arise when running a website.
How do you know which developer provides the best service? You can find ratings and customer reviews. Once you’ve selected a few themes that appeal to your eyes, take a look at what other users think.
03. Diverse device responsiveness
In the past 6 months, 79% smartphone users made an online purchase using their mobile devices. It is clear that eCommerce sales are driven by mobile users.
You will miss out on many potential customers if your website is not optimized for mobile. While it is important to have a stunning theme on desktop, this is just not enough. These little screens can make all the difference! It should be your top priority to have a mobile interface that works.
Mobile responsiveness is possible with free Shopify themes such as Debut.
04. Customization level
“How well does this Shopify theme fit my niche?”, and “Can I customize it more for my shop?”.
Developers need to make a living so some would choose to target a specific audience. This could be code for Shopify premium themes or Shopify themes that are targeted at certain niche markets. Find a theme that’s specifically tailored for your products and get on board!
You can also customize the theme to make your online store stand out. Shopify themes offer a lot of flexibility.
05. User experience
The aesthetics of a Shopify theme are not the reason it is worth buying, but the user experience (or UX) it provides. There are many tools that can help you use the UX. However, there are some things you should consider when choosing a theme.
- Business logo : This is your brand’s identity. The theme should be prominently displayed at the top of your site.
- Navigation – Create a simple navigation menu to make browsing easy. Your customers may be discouraged from exploring further if your navigation menu is too complicated.
- CTAs – They must stand out from all other content on your website if you want customers to click on them.
- Footer is just as important as your page’s head. It includes all important information such as contact information, quick links to other areas of your store or policies that customers take very seriously.
After we’ve covered what Shopify themes should look like, we now present you with 13 free Shopify themes. These have received rave reviews.
Top Free Shopify Themes
Minimal
The pros:
- Simple theme – simple to use
- Three styles are available to meet your specific needs.
- This demo page clearly demonstrates this theme.
- Rapid support
The Cons
- Mobile-friendly elements are not ideal – they are bulky and cumbersome.
The Conclusion
This is a good choice for Shopify beginners with a tight budget. Many user-friendly designs that are best suited for artsy shops, fashion shops, and modern furnishings stores.
Supply
The pros
- Two styles that can be used interchangeably
- It is simple to use
- Attractive outlook
- Have a demo store as a sneak peak.
The Cons
- Mobile-friendly is not the best option
- Speed issues after the latest update.
Conclusion
Shopify’s free theme is great for intermediate and beginner users. It’s simple to use, and it pays for itself in higher conversion rates. This theme is best used for fashion and electronic goods shops.
Brooklyn
The pros
- It is easy to use
- Two styles for different audiences.
- A demo store is available for new users.
- Reviewers confirm an increase in sales.
The Cons
- Updates don’t save older versions of your page, and must be rebuilt. Most likely to be fixed within the next few days.
The Conclusion
Brooklyn is suitable both for intermediate and new users. Some issues with update delays and performance are still present, but these should be resolved soon. This is the best for the fashion or food niches.
Simple
The pros
- There are 3 styles to choose.
- It is simple to use
- Has a demo store for new users.
- Free stock images from burst.
The Cons
- The header is a large, empty space that makes it look messy.
Conclusion
This product is suitable for users new to the food and fashion niches.
Boundless
The pros
- There are 2 themes to choose from
- Has a demo store.
- Use social media icons to share your purchases.
- Features a homepage video.
The Cons
- It is difficult to resize images.
- Poorly designed product variants
The Conclusion
This theme is suitable for the fashion and sport gear niches. Although the theme needs to be updated to correct problems with image sizes and product variants it is still a great theme for those who have limited budgets. Some coding might be necessary for fine tuning.
Venture
The pros
- There are 3 styles to choose.
- Multi column menu.
- Have demo stores.
- This theme is more complex than other themes.
The Cons
- It is difficult to edit for new users.
The Conclusion
This theme is suitable for the fashion/utility/sport gear niche with experienced users.
Debut
The pros
- Predictive search (common search terms with give words)
- There are 2 themes to choose from
- Product filtering is possible.
The Cons
- Support product variants only.
- If you need to make changes, complex coding is required.
The Conclusion
This theme is for advanced users who know how to code and can adjust the layout to their liking. This theme is great for Beauty and Decoration niches.
Narrative
The pros
- There are 4 styles to choose
- Have demo store
- Video feature Autoplay
The Cons
- Multiple orders glitch in the “add to Cart” function
- Low compatibility with third-party apps
Conclusion
Although this theme is perfect for all niches it needs to be updated in the future to address small issues. This theme is a potential winner and can be used by experienced users who want a visual way to tell their store’s story.
Express
The pros
- Has a demo store.
- There are 2 styles available.
- It’s simple and straightforward to use.
The Cons
- Many small bugs that can be fixed with new updates.
- Multiple images cannot be used for the same product.
- It works well with Chrome, but not Opera, Safari, Firefox, or Opera.
The Conclusion
Although the theme is easy to use, it does have some bugs that can be annoying for new users. It works well with the food niche.
Top Shopify Paid Topics
Palo Alto
Pros:
- Get testimonials from customers
- A search filtering function is available.
- There are 3 styles to choose
- Have a demo store.
- Pop-up email collector
Cons:
- Too simple design for a paid theme.
Conclusion:
Excellent theme, great support, and a relatively low price for a high-quality theme. It is compatible with all levels of users.
Grid
Pros:
- There are 4 themes to choose.
- Have demo stores.
- Home page: Showcase blog post
- It is easy to use
Cons:
- Support takes a slow response time
Conclusion:
This theme is great, but it has some bugs that can be fixed after an update. Some support can be slow. It can be used in all niches.
Parallax
Pros:
- There are 4 styles to choose.
- Have demo stores
- Amazing support team
Cons:
- Inexperienced users may have trouble editing the header and footer
Conclusion:
Excellent theme that can be used in any niche. Although there may be some issues with the header or footer, they offer great support.
Symmetry
Pros:
- There are 4 styles to choose
- It is easy to use
- Excellent support team
- Video feature Autoplay
- Google Map Integration
Cons:
- None yet
Conclusion:
The theme is great and the support team is excellent, but the pricing is not for inexperienced merchants with tight budgets to start E-commerce.
Avenue
Pros:
- There are 3 styles to choose
- Search for products by filtering
- Support large scale business
Cons:
- None yet
Conclusion:
This theme is great for any niche and suitable to experienced users who have a large business.
Pipeline
Pros:
- There are 3 styles to choose
- Support large numbers of products
- Allow product filtering
- Theme is cheaper than any other theme that has the same functionality
Cons:
- None yet
Conclusion:
This theme is great for large-scale businesses with a lot of products and it is also suitable for any niche.
Canopy
Pros:
- There are 3 themes to choose from
- Support large scale business
- Optimize large images
Cons:
- None yet
Conclusion:
This theme is great and has a good design. It’s especially suitable for dropshipping or printing on demand stores.
Testament
Pros:
- There are 4 themes to choose from
- Feature product pop up quick view
- Sticky navigation
Cons:
- Flexible product variants not available
Conclusion:
A good theme that is suitable for any niche.
Icon
Pros:
- Large image supported
- There are 4 themes to choose from
- Quickly see product pop up
Cons:
- Mobile friendly currently not available
Conclusion:
Excellent theme, all niche-appropriate – little glitch for customers.
Broadcast
Pros:
- There are 3 themes to choose from
- Blog comment enable
- Color swatches of products are available.
- It is simple to use
- Support available quickly
Cons:
- There are some glitches, but they quickly fix them.
Conclusion:
This theme is great and can be used by any niche. All levels of merchants can benefit from its fast support team.
District
Pros:
- There are 3 themes to choose from
- Product support color swatch
- Excellent support
- It is simple to use
Conclusion:
Beautiful theme, easy to use and a beautiful design.
Envy
Pros:
- There are 4 themes to choose from
- Amazing support team
- Mobile experiences enhance design
Cons:
- Sometimes, small bugs are all that is needed.
Conclusion:
Great theme, great support team. Suitable for all types of users.
Empire
Pros:
- There are 3 themes to choose from
- Predictive search and product filtering are possible
- Support large product numbers
Cons:
- Not fully developed
- Not compatible with Google page speed standards
- Slow support team
Conclusion:
Normal theme – suitable for all niches – Many glitches and slow support for 180$.
Location
Pros:
- There are 3 themes to choose from
- Beautiful design
- Support for physical stores via online maps
- Support team available quickly
Cons:
- None yet
Conclusion:
Beautiful and professional theme that is suitable for all niches and users.
Blockshop
Pros:
- There are 4 themes to choose from
- It is simple to use
Cons:
- Slow response to support
Conclusion:
Great theme, suitable for any niche and all users.
Flow
Pros:
- There are 3 themes to choose from
- Beautiful design
- Great support team
Cons:
- Some bugs in the loading speed and header product variant are fixable with future updates.
Conclusion:
Great theme, suitable for any niche and all users. It’s a bit expensive for all it’s capabilities.
Motion
Pros:
- There are 3 themes to choose from
- It is simple to use
- Allow product filtering
- Great support team
Cons:
- It is not easy to code
- Shopify app is incompatible with certain essentials
- The majority of functionalities are only available on the home page
Conclusion:
Good theme, good support. Buggy, but has potential for future updates. Beautiful design.
Streamline
Pros:
- There are 3 themes to choose from
- Mobile commerce focus
- Amazing design and great support team
Cons:
- None yet
Conclusion:
Excellent theme that is suitable for all users.
Warehouse
Pros:
- There are 2 themes to choose from
- Support for large-scale businesses
Cons:
- After updates, there is no instruction on coding
Conclusion:
This is suitable for any niche, but you will need to have experience if you want to code something.
Impulse
Pros:
- There are 3 themes to choose from
- Simple design and simple to use
- Support available quickly
Cons:
- Guide to hiring outside experts in certain cases
Conclusion:
It’s a good theme, but it needs to be improved on the problem solving by its support team. This theme is suitable for all users in all niches.
Prestige
Pros:
- There are 3 styles of themes to choose from
- Use the timeline tool to build your timeline
- Large images are encouraged
- Rapid support response
Cons:
- None yet
Conclusion:
Excellent theme with elegant design. Suitable for all niches and all users.
