How Does Shopify Academy Help eCommerce Store Owners?

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Shopify Academy is a long-standing company that aims to help entrepreneurs grow and build profitable businesses. Shopify Academy is still relevant to anyone looking to open an online shop in 2022, despite eCommerce being a huge industry. How does Shopify Academy maintain its relevance despite the constant changes in the industry?

What is Shopify Academy?

Shopify Academy provides access to Shopify trainings and courses from industry experts and entrepreneurs. These courses will help you with many challenges such as setting up an online store, and even product photography and marketing. You can also find courses that cover hot topics like dropshipping or printing-on-demand.

It’s who it’s for

Shopify Academy is a great resource for anyone starting a business or trying to make a side project / full-time venture scalable.

Shopify Academy: Why?

Shopify Academy is a great option for helping you start and grow an online business. Here’s why:

Shopify Academy offers guidance from experienced entrepreneurs. Anyone who has tried to start a business knows the struggle. You may have thousands of questions and there are always new things to learn. Being your boss can make it difficult and overwhelming. Shopify Academy allows you to listen to the experiences of other entrepreneurs and skip the hassle of starting your own business. They have been there and they are familiar with the difficulties and have learned from them what works.

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It is always better to learn from the experts. Experts share their knowledge and experiences from the field on Shopify Academy. Ezra Firestone (CEO of Smart Marketer Inc.) will demonstrate how to use Facebook ads at both beginner and higher levels. Gretta van Riel, who has five multi-million-dollar startups to her credit, will show you how to make your Instagram business successful. Gretta van Riel’s course is worth the time. Instagram is a powerful marketing tool that will only grow in future. The Shopify Academy Dropshipping Course by Corey Ferreira, and the Print-On-Demand Course from Adrian Morrison are also worth a look.

Shopify Academy courses can be accessed on-demand so that you can learn according to your schedule and needs. To help you grow your business, the academy has provided many business tools, templates and tutorials. Shopify Academy doesn’t offer only one-way courses. You can join Live Workshop if you have questions or want to receive professional advice and insights.

Shopify Academy has a strong community that allows learners to get feedback, offer advice, and learn from other entrepreneurs trying to build an online business.

Want more? To start learning Shopify, you don’t have to own a store. However, it is recommended that you start one and then build it as you go. Shopify Academy courses assume that you have no prior technical knowledge.

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You might now be asking, “Is Shopify Academy cost-free?” It is. Shopify Academy was created to assist entrepreneurs who are new or experienced in eCommerce, to develop comprehensive strategies and plans.

Shopify Academy offers many great features that are worth considering for anyone interested in eCommerce.

Shopify Academy is a teaching concept

Shopify Academy currently offers courses that focus on specific niches in eCommerce. You can choose to learn SEO Training for Beginners or Facebook Ads for Beginners. Each course is broken down into short videos that present the lessons. It is easy to understand for learners and they can go back whenever needed. Shopify Academy has a tracking feature that allows you to track your progress.

Shopify Academy’s best feature is the summary of key points after every lesson. This makes it easier to understand and follow the lessons. Every lesson ends with helpful resources so that you can find out more or obtain the tools you need.

Video lessons are produced with excellent quality both visually and audibly. Closed captions (CC): Subtitles in English can be found in many courses. This feature is particularly useful for people who don’t speak English at a native level. To understand, however, you must have basic-intermediate English skills.

I was blown away by the “Search Video” feature of the video lesson. The transcript can be used to perform a search. This is a great way to quickly return to the expert’s previous statements.

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The academy website doesn’t contain unnecessary elements. This makes it easier for learners to navigate and also speeds up page loading.

Shopify Academy also offers recorded and live workshops, in addition to on-demand courses. Register for an workshop, or if it isn’t available, you can still find it via Workshop recording.

Shopify Academy review

Shopify Academy Instagram Course from Gretta

Let’s now take a look on the course Grow Your Business with Instagram by Gretta van Riel. Gretta is one of Australia’s most successful young serial entrepreneurs. Gretta has 16,000,000 combined Instagram followers and made $1M in eCommerce sales within a single day. The course is very easy to follow and I love it. It starts with an introduction to Instagram, then moves on to more complicated concepts.

Each module is broken down into four sections. Each module focuses on a step in understanding Instagram from a business perspective.

Don’t forget the hamburger button at the top left corner to navigate the course. You will be able to better understand the course’s structure.

Gretta has provided an overview of the modules and instructions for setting up your Instagram Business account. She also explains how to audit your Instagram page. In the lesson on auditing your Instagram Page, Gretta gives examples of SEO-friendly accounts. These are SkinnyMe Tea and Skintox. and Coming Soon app are recommended tools.

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Module 1: How to create an engaged following on Instagram

This course begins with a basic understanding of the Instagram algorithm. Understanding how your audience discovers your posts is essential. Gretta has listed the factors that influence the Instagram algorithm. These include engagement, relevancy and relationships, timeliness as well as profile searches, direct share, time spent, timeliness, timeliness, timeliness, and relationships. Gretta also offers ways to stay up-to-date with algorithm changes.

Module 4: How to increase sales through influencer marketing

Because influencer marketing is booming, this module caught my attention. You can increase brand awareness and sales by working with Instagram influencers.

Gretta discusses the differences between micro- and macro-influencers in lesson 2: How you can find the right people to influence your business. Micro-influencers are a powerful new movement. I’d love to learn more about the topic.

The best part is the workshop at each module’s end. Gretta meets with entrepreneurs with different business models and offers advice on how to grow your business using Instagram. There is nothing more captivating than hearing real stories from entrepreneurs.

SEO Training Course for Beginners

It is crucial to have a strong SEO strategy. Customers will find your store online if your SEO is effective. This makes customer acquisition much more affordable than running lead generation campaigns through paid advertising channels.

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Shopify’s Experimentation Leader, Cassandra Campbell teaches the SEO Training Course. She is responsible for developing Shopify’s SEO strategy. This course is great for those just getting started in SEO. You’ll learn:

  • How to do keyword research (including the tools and strategies you can use).
  • How to structure your website, and how keywords can be incorporated into your website copy.
  • Here are some tips to help you create a backlink strategy that works for your business.

SEO is a great way to organically rank high on Google. However, Shopify Academy also helps you get your ads noticed first on Google. This course will teach you from Daniel Patricio. He is a Shopify owner who transformed his small online shop into a 6-figure-plus business.

This course will teach you the basics of Google Ads.

  • How to determine a budget for your campaign.
  • How to launch your first advertising campaign.
  • How to use retargeting ads effectively

Create a Print-on Demand Empire

Adrian Morrison is the best person to learn from if you want to work with printing-on-demand services. Adrian Morrison has taught thousands of entrepreneurs how they can build their print-on demand businesses and his print-on–demand business has exceeded seven figures in revenue. You’ll learn:

  • What is involved in a print-on demand business.
  • How to make your own print-on-demand products
  • How to build your print-on demand business and create an empire
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E-commerce Product Photography

Did you know that 67% of consumers believe images are important in making buying decisions? Shopify Academy’s Photography Course will help you if you don’t have the time to invest in great product photography.

This course is taught by Jeff Delacruz (founder of Products on White Photography) and will give you an insight into planning a shoot and how to quickly shift to get the best shots. You’ll learn:

  • How to plan the perfect photoshoot
  • Photography is all about using what you already have in your home to make great product photography.
  • How product photography can help you grow your business.

Make your hobby a business

Learning from the Kular family can be a great place to begin if you have a product you want to make into a business. To get a better understanding about how to start and manage your business, you should take this course prior to opening.

You will learn how Jaswant’s Kitchen products were sold to customers and grown from a hobby to a thriving e-commerce business. You’ll learn:

  • How to quickly create a product from scratch and get it in front customers.
  • Here are some tips to help you develop a shipping strategy.
  • How to launch a successful product.

Dropshipping 101 Course

Dropshipping can be a great way for e-commerce businesses to grow. Shopify Academy’s course, taught by Corey Ferreira, is a great place for you to start if logistics are preventing you from making the leap. He took his side hustle and turned it into a 6-figure company.

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This course he shares his biggest mistakes and challenges. It gives you the roadmap to navigate the most common pitfalls in dropshipping. This major takeaway is to keep your focus on your niche and ignore the trends. You’ll learn:

  • How to choose the right product to sell.
  • This is how to target the right audience and identify them.
  • How to reinvest earnings to grow your company.


The eCommerce industry is constantly changing. You can rely on the internet to get the latest information about trends and movements. It’s what I highly recommend.

Shopify Academy is a great resource for professional advice and knowledge. Gretta, a Shopify expert, is a great resource for those just starting out on their eCommerce journey. You can take more advanced courses as your business grows.

You won’t want miss out on upcoming courses that cover topics such as online branding, shipping, and fulfillment.

Shopify Academy workshops are a great feature you can always use. Shopify Academy offers workshops nearly every month. This keeps Shopify Academy relevant and engaging for everyone who may benefit.

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