How to Find Private Label Dropshipping Suppliers and Products ?

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7 easy steps to find and sell private label products

Private label products are products manufactured by a producer but sold under a retailer’s brand. The process of private labeling is not so different from the purchase of resale products. You still need to supply, build a collection and market products and suppliers. However, these products have your brand, not the manufacturers.

As you are developing your own private labeling product, it’s a good idea to see the ultimate goal that will most likely sell your product online. You should check Big Commerce, website builders and ecommerce platform with easy product lists, secure payment processing and order management and inventory management, all in one package.

Let’s see how to build a brand with private label products now.

Step 1: Selling research products

You’ll need a competitive edge, whether you’re a veteran salesman or just starting out on Amazon. To download valuable tips on inventory management, legal instruments, cash flow and more, smart inventory management for increased payability profitability!!

Private label suppliers offer all kinds of products: kitchen products, electronics, food, cosmetics and skin care, tools, clothing and fashion accessories, just to name a few. The real challenge is not to find a product that you can label privately, but to find a product that can make money for you. Consumer demand, competition and costs play a role in the profitable program for private labels. Such careful research is your first step and how you can begin.

Amazon Popular Products Research

Even if you’re not planning to sell on Amazon, this is a great place to search for hot items and find ideas for items to be sold under your private label. As the world’s largest retailer, Amazon covers every imaginable product category. They provide lots of trend-selling data that you can use to search for top sellers in any niche to follow. Amazon’s best seller pages are what you use to find the best sellers in all categories or sub-categories.

Best Seller pages also give you a great overview of customer demand for all kinds of products as well as a good competitive picture. In our article about what to sell on Amazon to search for potential products, you can learn about using Amazon.

Research Popular Google AdWords Products

Google has a secret weapon to show how many people are searching for a certain term online. It’s the keyword finder tool for Google AdWords. This is a great way to measure buyer demand for products, although you are not planning to advertise on Google. Using search terms, you can see how many people search for a particular product type every month.

If no one is looking for it, you’ll probably find it hard to sell. But if people are looking for it, it might be worth it. For example, the Keyword Finder shows that around 9,900 people in the US look every month for plastic wine glasses:

Search data is very demanding, but let’s check what AdWords can tell us in our search to see if plastic wine glasses on a private label are worth selling. Under the above competition column, if you decide to sell it, AdWords gives you an idea of the competition. Here, search terms are rated high, medium or low based on the number of AdWord advertisers paying for advertising for that period.

In this case, as the competition is high, many plastic wine glasses are targeted. Products that have good search traffic are usually a better bet when starting with private label sales, such as 2000 + searches per month. They will also be less expensive if advertising is part of your AdWords marketing plan.

You can find more than just search numbers in the AdWords keyword tool before moving on. For example, the graph above shows which devices the search user uses (mobile, desktop, etc.). This information is useful when you plan your website later in step 7. You can even filter for geographical search data, daily trends and more. Learn how to use these features here. Even if you don’t plan to advertise on Google AdWords, this keyword research and Amazon product research can help you identify on-demand products to be sold on your private label. Now let’s see how to find private label suppliers for these products.

Step 2: Find Providers for Private Labels

There are many ways to find manufacturers that meet private label distributors. Where you start your search depends largely on the type of product you want to sell under your private label. Here are some of the top places to start your search, and we’ll explore them in more detail below.

SourceBest ForWhy this Works
Alibaba, IndiaMart, Global SourcesAll types of households, clothing, sports, tools, accessories and moreThe leading import markets list millions of products you can import for fewer than most products made by the USA.
GoogleGeneral search and search for US manufacturersYou can find US food, cosmetic, vitamin and other item manufacturers which must comply with health or safety regulations
Wholesale Buyers MarketsConference personally with manufacturers and distributorsBuyer markets exist for all imaginable categories of products and are a great location to find private label products
Malls & StoresGet ideas, see products personally and find names of manufacturersProduct labels are a mine of information about production, plus you can personally check product quality

Alibaba, IndiaMart, global resources & other marketplaces for imports

There are many ways to find manufacturers that meet private label distributors. Where you start your search depends largely on the type of product you want to sell under your private label. Here are some of the top places to start your search, and we’ll explore them in more detail below.

Since you need to pay for goods in advance, usually through wire transfer, it may be nervous to consider orders via Alibaba and similar locations. However, there are safeguards in place, including Alibaba’s Gold Supplier rating. If you stick to reputable markets and use high-ranking salespeople, you should be safe from scammers.

If you decide to use this route to supply private label products, look for products you want to sell for. You can add the term private label to your search, but do not limit yourself to those sites. Contact each provider once you have a few applicants to see if private label packaging is available. Many do, even if they don’t mention it in their listing. Also, do not worry about negotiating a lower minimum order or price, many expect it and are willing to negotiate.

Google & Other Search Engines

Google search is useful in finding producers worldwide or especially in the United States. This is a good way to find US private label suppliers for products such as food, seasoning, supplements, vitamins, etc. that must meet health and safety requirements. Look for anything you want to sell with this detailed search format:

  • Product name private label supplier

For example, let’s say we want to sell gourmet bakeries and prefer to find a supplier in the USA. We’ll use Google to search for:

  • Private label supplier baking mixes us

This gives us a complete list of U.S – based private label providers for review and contact:

Wholesale Buyers Markets

Wholesale buyer markets are one-stop shops that access producers in all industries from home decoration to fashion accessories and specialty foods. These markets have private labeling opportunities because all manufacturers attend and many meet the needs of private labels.

Again, Google can help you search for product buyer markets through the following:

  • Your product or category wholesale buyers markets

Many popular buyer markets combine homemade fashions & accessories, cooking utensils, gifts, and baby clothing and fashion accessories such as wholesale markets at the Dallas Market Center:

Other major buyer markets throughout the country are:


Malls & Stores

A goldmine of names of manufacturers for products that you want to sell under your personal label can be their favorite shops. Most product labels have manufacturer names and locations; some include manufacturer websites. Even those sold under the store’s private label sometimes have the city and state of manufacture. You can use this information in a Google search like this:

  • Product name private label city state

Armed with a cellular camera, during mall visits, specialty shops and large box stores you can collect a wealth of contacts from the manufacturer.

Step 3: Quotes & Sample Products Request

After selecting the products you wish to sell and confirming the suppliers, it is time to request quotes and samples. These four things should be covered with quotes:

  1. Product prices for ordered quantity
  2. Any private labeling or packing charges
  3. Shipping fees at your fulfillment site
  4. Any import requirements and obligations you will have to fulfill or afford to pay

Some providers send samples free of charge if you are an organization with a website to show them. Others, however, charge samples from new buyers. If so, money is usually well spent. Product samples offer you the opportunity to review your product in full to make sure your brand is what you want.

Remember that your customer sees this is your brand, not the manufacturer’s name. It must be worthy of your name because you have to stand behind it. Physical samples are also helpful when designing your packaging.

Step 4: Your brand design, logo and packaging

This step is the key to the success of your brand. Your creativity can help buyers deliver an image and drive sales from a logo look to packaging styling.

Need some inspiration? Just look for a treasure trove of Pinterest private label packaging ideas:

There are plenty of budgets – friendly freelance artists willing to help Fiverr. Share your brand ideas or samples of a look – and – feel the brand you’re hoping to emulate and make what you need.

Your private brand will in particular need artwork for:

  1. Your Brand Logo

This includes logo art files for different printing needs and for use on the website.

  • Your Branded Packaging

Private label packages can range from simple labels to paper sleeves, hanging cards or boxes. How it is handled depends on your supplier’s abilities and what your brand wants. Since this is an important element in the process of private labels, it should be part of your initial discussion with potential suppliers.

Your supplier most often provides artwork specifications for your custom packaging. Give this information to your designer and create the files you need to send to your provider. The supplier will print the packaging and assemble for you the finished products.

Private label providers are certain to ensure that your labels or other packaging are designed for you. You just need to forward your logo to them. There may even be a reason to print your own special packaging and assemble products when they arrive. It depends heavily on your operation and branding goals.

You’re almost ready to order your private label. But let’s look at ways you can run your operation before you jump in.

Step 5: Decide how orders can be completed

You must decide how to store products and put them in the hands of your customer before placing your order for the product. You must be aware of this so that you can give your supplier the correct delivery address when placing your order.

If you intend to sell your private label products in your retail store, this is an easy step. But if you’re planning on selling goods online and shipping them to buyers, you need to decide how you’re going to place your order, which means how you’re going to store products and packing and shipping orders.

You have three main choices for fulfilling your order, including:

  • Fulfillment in – house using your own warehouse or home or office
  • Outsourced compliance via a compliance center
  • Drop – ship fulfillment provided the service is offered by your private label supplier

Opportunities are that you will have to outsource because you can be time – consuming, expensive, and eat within your profit margins. FedEx Supply Chain is an all – in supplier that helps you package, store, transport and even deliver your customers free of charge.

It is time to order your own private label products once this step is decided.

Step 6: Order your products on your private label

You are ready to place your order as soon as you have completed these four steps:

  • Selected your products and suppliers
  • Products tested to ensure compliance with your standards
  • Designing your logo or packaging artwork
  • Decided where you are going to sell or ship products

Your order, including shipping, is probably prepaid as a new buyer. Please ensure that your quote or purchase agreement is fully reviewed at this stage and double check for accuracy:

  1. Prices for products and shipping correspond to your quotation
  2. Date of delivery or date of import is clearly indicated
  3. Import requirements or duties, if applicable, are included
  4. No surprise additional fees appear that were not included in your original quote

Once you are satisfied with the purchase agreement, you can place your order and pay. Wire transfers, credit cards and even PayPal are standard payments accepted by suppliers.

The next step is to get up and running your website and other sales platforms, including Amazon. Let’s explore your opportunities.

Step 7: Build website and Sell Your Products

You can market your brand and sell your private label products in a number of ways. Some sellers stick to their own platform and social networks for all sales. Others focus only on Amazon or sell their own and Amazon websites.

You really need your own website to build a brand, even if you’re planning to sell it on Amazon. These large markets bring sales, but if this is your only platform, it is difficult to create a unique identity. Moreover, if you only sell Amazon or eBay, you are at their mercy. Every day can change the seller’s fees, the requirements you must meet, and so on.

Here’s a look at several ways you can build and/or sell a website online through marketplaces. There’s too much detailed information, but we have a lot of items to help you create the website or sell the platform that’s right for you.

Here are the different types of e-commerce platforms you can use to sell online and links to start-up guides:

Platform:Best For:
Square Free Online StoreOnline sellers and retailers need a quick, free all – in – one website with payment processing and point – of – sale features
WordPress Online StoreSellers who wish to sell online private label products, build a modern blog site to market their brand and to engage their community
Ecommerce Platforms like Shopify & BigCommerceSellers who focus primarily on product sales and want to develop online volumes, with top order management and inventory management tools
Spreesy Social Media SellingAll sellers who want to focus marketing and sales on social media sites such as Facebook, Pinterest and Instagram on one central platform
AmazonSellers wishing to sell Amazon’s private label products

The Bottom Line

Private label products allow you to build a brand around a collection of products you don’t need to produce. Many shops and online salespeople, both large and small, do this with great success, but it takes work to find the right products and manage one or more suppliers.

Some sellers find an item on demand on Amazon and start their own private label version to be sold on Amazon only. Others build a brand around a whole collection of personal label products and market them on branded websites.

However, the process is the same as you are planning to sell private label products. Developing a brand idea takes time and care, finding the perfect product, creating a brand that’s your own. But if you’re ready to do the job, it can pay off. Please remember that BigCommerce has everything you need to start, manage and connect to some of the biggest eCommerce partners.

Do you sell your own private label products? We would be pleased to hear your experiences and thoughts in the comments below.

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