Establishing a brand that resonates with customers requires time and energy; however, sometimes changes may be needed in order to better position your business.
Rebranding requires changing both your store name and domain, which thankfully can be done within minutes using Shopify admin.
Changing Your Store’s Domain
Name your online store wisely is an important decision that should reflect both your business and brand. Your domain should also easily recallable. As your business expands and changes, however, its name or domain may need updating accordingly. Shopify makes changing domains simple. Whether you use their mobile app or website, switching domains is fast and simple – and will not affect existing content or functionality. To begin this process, log into your Shopify admin and click the Settings tab, before choosing General > Store details > Set Store Name Change (and redirect URL from Old to New Domains).
If you already own an existing domain name, connecting it to Shopify can be done by selecting “Domains” under General settings tab. Or alternatively you can easily and cost-effectively purchase one through Shopify!
Once you’ve decided on a new name for your business, be sure to notify customers via email campaigns and social media posts of the change. This will help mitigate any negative SEO effects while making sure customers can quickly locate your new website.
As part of any Shopify domain change, it’s vitally important that a 301 redirect is set up between your old and new domain names to prevent website traffic loss or potential sales as a result of name changes. To do this, navigate to your Shopify admin and click “Domains” under General settings tab – here you can add redirect from old domain name to new one by clicking “Add Domain.” Once complete, verify and save these settings before saving changes permanently.
Changing Your Store’s Email Address
Store names are an integral component of online businesses, as they define your brand identity, help distinguish your store among competitors and foster customer trust. While it’s best to maintain the same name over time, sometimes changes may be warranted depending on certain circumstances.
Your store name must accurately reflect what it offers to consumers to avoid creating confusion among potential shoppers. Furthermore, if your business has expanded beyond its original niche market and offers different offerings than anticipated, changing your store name might also be necessary to accommodate new offerings.
Switching up your store domain is an important decision that should be carefully thought through and executed. Ideally, select a domain that relates to the offerings of your business while being simple for customers to input their browser address – this way there won’t be any unnecessary confusion and frustration for your customers!
Once you have selected a domain, Shopify allows you to connect it through their admin page. If connecting an existing domain name, be sure to first verify its availability before connecting. Furthermore, notify all customers of the name change through both website and social media channels as soon as possible.
Once your domain has been connected to your store, the next step should be updating the footer with its new address. You can do this by going into your Settings page and choosing “Store details.” In the Basic information block of that section you can edit your store name and replace it with its new address.
Once you’ve updated your store name and footer, the next step should be changing your Shopify email address – as emails sent through this platform typically correspond with its name. After making these changes, it’s also essential to conduct a test run to make sure all is working as intended; any discrepancies should be reported immediately so the Shopify support team can address any potential issues immediately.
Changing Your Store’s Logo
As an online store owner, selecting an appropriate name for your business is one of the most crucial decisions you’ll ever have to make. A name should reflect both your brand values and brand personality while being memorable and distinctive. On occasion however, it may become necessary for you to switch up your Shopify store name as part of a rebrand or other changes within your company.
Change can be daunting, particularly if you have already invested time and energy in building brand recognition for your business. But this simple task can be completed within just a few steps.
To start, login to your Shopify account and navigate to its settings page. Within “Store Details”, locate “Edit Store Name” and add in your new store name before clicking Save to complete.
Once you’ve updated your store name, it is also essential that you change its domain. Doing this will ensure that shoppers who visit using your old domain will automatically be directed to your new one and ensure you don’t lose any traffic or potential customers in the transition process.
As part of your efforts to maintain customer experience and avoid confusion for visitors using search engines, be sure to update any external links leading to your shop so they point directly to its URL. This will prevent customers from getting lost and direct search engine visitors directly to its correct page.
Though changing the name and domain of your Shopify store may seem straightforward, it’s still wise to give the process careful thought before taking action. By adhering to the advice in this article, you can avoid jeopardizing brand identity while optimizing growth potential of your store.
Changing Your Store’s URL
As part of setting up your Shopify store, one of the first things you’ll be asked to select is a name for your store. While you should strive to select something that accurately reflects your brand, changing it later may be necessary – for reasons including rebranding, niche focus changes or domain availability. It is wise to carefully consider all options before making this important decision at an appropriate time in your business lifecycle.
Renaming your store can have serious ramifications for all aspects of your business, from SEO and customer recognition to brand building and differentiation. Before making this change, it is crucial to carefully consider all potential benefits and drawbacks so as to align it with both your goals and branding strategy.
Once you’ve decided on a new store name, it is vitally important that all online and offline branding materials reflect it. This includes your website, social media accounts and physical flyers. By updating these elements with your new brand identity, customers will easily connect with and understand that your new name remains true to who you are as an entity.
If your store uses a custom domain, you must change its name on both your domain registrar and hosting provider in order to reflect its new store name. Furthermore, notify any websites linking back to it of this change as well. Once complete, these changes should take 48-72 hours to become fully apparent across the web.
To change the URL for your store, log into Shopify and click “Edit”. In the Store Details section, locate “Store Name” and type your new store name into it before clicking “Save”.
Changes to your store name and domain can have a substantial impact on your business. When choosing an appropriate name for your store, take into account factors like target audience, brand identity, personality, feedback from friends/family as well as tools like Shopify name generators. By spending the time to craft an unforgettable name that sets you up for success in your new store.
