Testing Drop Shipping Products on FaceBook – Here’s how
If Teespring has shown me anything, your socks will be tested!
Regardless of whether it is drop-shipping, Teespring, affiliate marketing or any company, it is important to spend cash on testing where your clients are in control.
This might imply the difference between a few hundred and 100 thousand bucks.
I believed today that I would walk you through my normal Teespring / Drop shipping morning.
I also wanted to mention shortly a personal forum, which I will shortly be launching with over 70 Premium video tutorials.
It contains case studies in income of over $50 K and will be an incredible location for ecommerce growth, discussion and learning.
This is for a different post, anyway.
The column ‘ Amount’ demonstrates how much I have spent up to now.
The goal is to demonstrate you my testing methodology and why I believe that you have a lot of cash in the bank to begin with.
My way is to build up a wide network and concentrate on which signs of interest work / show.
I have a number of gems advertised above and the price per commitment differs in the’ cost’ column.
The reduced the cost, the more commitment you receive.
But the last column is the REAL interest value here. Or’ Cost by Click’ by CPC. What’s the click? Naturally, the product link!
It is one thing for people to like, comment, share post. In fact, people click the connection to see the item? That’s another thing now.
Normally, I go about $0.50 to $1.00 for CPC’s. This implies I get $0.50–$1.00 from Facebook for my website per individual.
One thing you will realize is that FaceBook information is sometimes off for a long time. Although it says, in the second last column (Unique Web Clicks) that I have had about two to three clicks per ad set on my page (with the top exception).
Most of my products go farther than what I’m told by FaceBook. Therefore, it is not necessarily 100 percent precise what FaceBook tells you to charge per click.
This information should be used mainly to assess the campaign’s potential.
Some goods do perform others, anyway.
Let’s look at a full ad set in which I try 3 floral shaped rings. FaceBook informs me the first is the most famous necklace. (Ignore the T-Rex necklace)
However, I have just spent a few bucks on every ad, it’s still far too early to be said!
Unless you perform really badly, I’ll let my exams run to about $20.
Nothing is insane about it, but given that I have spent around five dollars on each ad set, it means one of them is (so far) lucrative.
This isn’t an award winner yet.
A winner will sell you regularly. You can scale that’s when.
The trial method and my mentality behind it was just I wanted to show.
I will proceed and spend 13 products, or so, that I have established. I will proceed.
I could spend $100 to $150 to try them with a few sales to cover my expenses here and there, but one of these will always be lucrative.
It would gain me a couple of hundred to several thousand if that was the case.
Occasionally I could reach more than $100k!
This entire exam may seem like a costly investment; but in the long run, with these winners loading your bank balance, you will discover that the income weighs up the expenses enormously.
This is the core model of Drop Shipping / Teespring and is used by me and many others.
Hopefully, you’ll learn how I operate my company in this post.
Do not rush it – You can test products at your own pace
This statement is probably something you have heard before. “The more products that you test, the greater the chance of landing on a winner.” You can find this statement in any online course or in random e-commerce Facebook groups. This statement is true, and you will have a better chance of finding a winning product if you test more products.
However, you cannot expect to be able to test as many products as an established dropshipper. You’ll quickly go bankrupt and lose your e-commerce business. Instead, test products at a pace that you are comfortable with.
There is no minimum number of products that you should try. There is no minimum number of products you should test. If you have the time and budget to test 20 products per week, I’m all for it. If you have a limited budget or are unable to test multiple products per week, that’s okay too. To find a winning product, you will need to work harder and do better research than the rest.
Selling stuff online taught me one thing: Never rush and never duplicate what others have done.
Which Campaign Objective Should You Choose
This one is easy – Pick the one that best suits your goals.
The Engagement campaign is for you if you want to get engagement from your ads like comments, shares, likes, and so on. Choose the Traffic campaign if you want people visiting your site. Conversions are the best option if you have an online shop and need sales.
Facebook has changed a lot. Today you will receive exactly what you requested. Today, this is not the same method I used to be able to run an Engagement campaign that would result in tons of sales. If I do this, I will only see engagements. The chances of you selling from other campaign objectives is very low.
Which Optimisation should you choose?
Facebook and other sources suggest that you start with the View Content optimization and work your way up to the Purchase optimisation. This is usually after every event has been fired 50 times (or more). We recommend that you start from the Add to Cart or Purchase optimisations.
You can ignore the warning message and red dot. It works. We’ve tested it many times with new 0-data pixels. Facebook wants you to go further and collect more information about your target audience. This is a great way to get results. However, if you have the right audience and a good ad, you can still make sales.
Let’s face it, the long-term method that Facebook recommends to us is a great way to make more money.
Which Daily Budgets Should You Use
Ecomhunt recommends that you test your products with a low budget. Start with $5 to $20 maximum. The results are amazing, and we usually start from $5 to $10. We can also test new audiences by using lower daily budget ads.
If your total budget is $60, and you choose to test a product that has a $30 per day budget, you can only launch 2 adsets (DUH!). You’ll need to do extensive research and make sure you are targeting the right audience. If we stick to a low daily budget, say $10 per day, we can launch six adsets and explore more targeting options. No matter what budget we have, if we prepare a quality ad with a good product, we will see results. If you have large daily budgets, it is important to monitor the ads and make sure they don’t go unnoticed.
We are familiar with Facebook’s split testing option and the rules that can be set up to modify a working adset when a condition is met. However, we prefer to do it manually – The old way. It may seem inefficient to some, but we aren’t running an agency. We can check on our products manually and edit them manually without too much effort.
How many Ad Sets should you run?
The magic number is usually between 3 and 5 adsets. This allows us to see if there’s potential. You now know what our daily budget is. It’s $50 per product for the first day of testing.
We were surprised to find that many users learned from multiple sources to launch 10 adsets each with a $10 daily budget. They were also told not to touch the ads for three days. If you have been following the same or similar methods, please stop. You’re giving Facebook money.
This is a recommendation. It’s a system that we use and has worked for us. If you feel that 3-5 adsets are too many, it’s fine to only test 2 adsets. You can also test more adsets. Users who were using the minimum 10 adsets testing method were told that it was the only way. You can try other methods, and then decide which one works best for your needs.
What to Expect and When Should You Kill Your Ad?
We look for link clicks in every campaign that we launch. We want to see low cost link clicks on every ad that we launch. The maximum amount we are allowed to pay for a click is one dollar. We’re okay with $2 per click sometimes, but we need to see at least some actions such as Add to Carts and Initiate checkouts.
Low cost link clicks indicate that the campaign is effective and the product is appealing enough to people to click it. If we look at our ads and see that the cost per click is too high, but there are no actions on our site, the problem lies in our targeting or ad. We have two options: either delete the ads or try again.
We must first identify the problem before we can try again. If it is the ad then we need to improve it. Perhaps you can try a different marketing approach that others haven’t considered. You could also create a new story about the product.
If the target is what we are looking for, then we can reach different audiences and even different countries. You never know! Perhaps the people of New Zealand and Ireland will purchase it as crazy!
The most important thing is not to let a bad advertisement sit and waste money.
My ad will be shut down if it has $5 spent, with only 2 clicks, no engagements and no actions on my store. This ad is not going to be left on the shelf for more than a few days. I remember someone telling me that adsets should be kept running at least 3 days.
Remember, a well-targeted ad should result in link clicks almost immediately.
Tip: You can reduce the daily budget to allow it to run a little more. If you believe there is still potential, you can lower the daily budget and let it run a bit more.
Let’s sum it all:
You need to be efficient with your product testing using Facebook ads, as ad costs are rising. You must kill bad ads and keep the best ones running. But don’t let potential ads waste money for hours. You can try different methods, but you shouldn’t be following them like a robot. The best method is the one that you make!