Niche Vs General Store | From My Own Experience

General VS Niche Store

Answering a regular question which people ask me repeatedly. 

Which niche i has to choose ?  

Let me answer this from my own experience. 

How i Failed in Niche stores ? 

Initially i started my aliexpress dropship store with one niche. i failed.  I started another store with a niche. Again i failed. Burned lot of money and time in Facebook ads. 

I thought of moving from dropshipping and moved out. 

Turning point in my Dropshipping Journey:

 Few months later, Accidentally i visited a dropship general shopify store with some best niches but not a popular one. 

I checked the traffic, Facebook likes, Instagram followers. It is amazing. I checked the domain age too, it is just 4 months old site.

How i succeeded in General Store ?  

I used the same tactics in my store.  Started a general with top niches and some cool products.  Few niches performed good. Few niches low performed. 

I used Facebook video ads in conversion objective. Spent only little money on ads, my videos gone viral. When i check on performance metrics, i got more organic sales than the paid one.

 I keep on removing low performing products and adding new ones. Then i started a niche store with the best performed one from my collections.  It was good then i started 2 more niche stores. 

My Success Formula:  Choose some products which is not easily available in local stores, target with the right audience.  You will get it.

 Conclusion: So i personally recommend beginners to go with general stores with some best niches what are all in your mind. 

**Note:  I did not say niche stores are not recommended for beginners.  Good niche with right targeted audience always wins. Comments are welcome.

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