General VS Niche Store
Answering a regular question which people ask me repeatedly.
Which niche i has to choose ?
Let me answer this from my own experience.
How i Failed in Niche stores ?
Initially i started my aliexpress dropship store with one niche. i failed. I started another store with a niche. Again i failed. Burned lot of money and time in Facebook ads.
I thought of moving from dropshipping and moved out.
Turning point in my Dropshipping Journey:
Few months later, Accidentally i visited a dropship general shopify store with some best niches but not a popular one.
I checked the traffic, Facebook likes, Instagram followers. It is amazing.
I checked the domain age too, it is just 4 months old site.
How i succeeded in General Store ?
I used the same tactics in my store. Started a general with top niches and some cool products. Few niches performed good. Few niches low performed.
I used Facebook video ads in conversion objective. Spent only little money on ads, my videos gone viral. When i check on performance metrics, i got more organic sales than the paid one.
I keep on removing low performing products and adding new ones.
Then i started a niche store with the best performed one from my collections. It was good then i started 2 more niche stores.
My Success Formula:
Choose some products which is not easily available in local stores, target with the right audience. You will get it.
So i personally recommend beginners to go with general stores with some best niches what are all in your mind.
**Note: I did not say niche stores are not recommended for beginners. Good niche with right targeted audience always wins.
Comments are welcome.