Shopify Order Confirmation Email Tips and Templates

You will need to make sure that your Shopify store is up and running. All details matter, from the correct fonts to the unique order confirmation email.

This guide will show you how to modify and personalize your order confirmation email. Continue reading to learn how to edit, disable, and add to your templates using Klaviyo.

What is transactional email?

Transactional emails are emails that are automatically generated by specific events or interactions on a website. This category includes an order confirmation email, which is sent automatically after someone has placed their order.

Because transactional emails are not part of a marketing campaign, they differ from email Marketing. They can be used to encourage customers to return or increase their lifetime value. These are important as they reflect your brand image and offer a last chance to communicate with customers before the transaction is complete.

Shopify: How to modify order confirmation emails

Shopify offers a variety of notification templates so that you can choose one that best suits your shop and brand. Shopify also allows you to modify all of your notification emails simultaneously or individually.

All Shopify email templates can be customized

You can customize all your email notifications by adding your logo or changing the colour scheme. Here’s how:

  1. Go to Settings > Notifications to add your logo. Click Customize and then Select file to upload your logo to the email template.
  2. Go to Settings > Notifications again to choose the colors for your template. Click Customise and then modify the accent colors by using the colour picker, or entering the appropriate colour code. This can be used to reflect the colours on your website, which will increase brand consistency and image.

Modifying specific Shopify email templates

These steps will allow you to customize your order confirmation email and add details to different transactional emails.

  1. Click on the notification name you wish to edit and go to Settings > Notifications. The email content and the subject can be edited. Click Save.
  2. You can check your changes by visiting Actions > Preview. Before saving, you should review the changes. You can also check the changes by email using Actions > Send a test email. This email will be sent directly to your Shopify admin email address.

How to disable Shopify order confirmation emails

Shopify Plus does not allow you to disable the Shopify order confirmation email. You can disable shipping information emails if you use Klaviyo for automated emails. However, the order confirmation email will not be disabled.

These may not be necessary for your email marketing package. In the following section, we’ll show you how Klaviyo can be used to customize your Shopify templates.

These steps will allow you to disable your Shopify shipping notifications:

  1. Go to Settings > View. Scroll down to Order Processing, and then select Automatically Fulfill the order’s Line Items. Uncheck Notify customers about their shipment.

Klaviyo order confirmation email Shopify

Klaviyo is one of our favorite email and SMS marketing partners. It’s a great automation tool. Klaviyo allows you to send emails to new customers to offer discounts and early access updates. They can be a growth engine for Shopify shops and help you scale more effectively.

These steps will guide you through Klaviyo’s creation of an order confirmation email in a unique layout before exporting it to Shopify.

  1. Klaviyo’s Classic Editor is the best place to start. Klaviyo Products Blocks are not supported by Shopify.
  2. Navigate to the HTML Templates tab and then click Make a Template.
  3. You can find many Shopify-supported templates at the Shopify Nomination Templates.
  4. You can modify the template to suit your brand and preferences. Edit the colour scheme, text, and block styles. When you are done, save your changes.
  5. To add the template to Shopify, you will need to export it. To do this, navigate to your email templates tab and then to your template by clicking on the three dots to your right. Click on Export.
  6. Copy the HTML code.
  7. Shopify: Settings > Notifications. Click on the Order Confirmation Email Template to open it.
  8. You will see a section titled “Email body”. Replace the HTML code in that section with your Klaviyo Code.
  9. Select Preview if you want to verify that your email is correct based on the changes made in Klaviyo.

BayEngage: Why create an email template?

Some email templates may not be fully customizable. However, with the BayEngage app, you can modify any part of the email template from your Shopify store. You can customize:

  • The CTA button
  • Font size and color
  • Upload any image and use different effects
  • Social proofs are also available
  • Embed videos
  • Shopify Store: Add products

This is only the tip of an iceberg.

BayEngage’s drag-and-drop functionality, as well as its millions of stock photos, allow you to personalize your emails. Drag and drop editor makes it easy to create stunning emails that will encourage subscribers to click on the CTA.

You can also use segmentation to ensure that you send the emails to the right person at right times.

Step 1: Create your Order Confirmation Email Template

To create your order confirmation email template,

  • Click Email Templates
  • Visit our Free Email Templates
  • You can search for the email template you are looking for. For example, Order Confirmation
  • From the available email templates, choose the one you like.
  • Modify the content, blocks, body, and images of the template

Step 2: Create your Order Confirmation Email Template

A order confirmation Email should be sent to the customer. It should contain all the information needed to reassure them. It should not be complicated or too simple.


  • The logo and company name
  • The physical address of your company
  • Contact Information
  • Social proof
  • Copyright Information
  • Here’s a link to your privacy policies
  • Details of the product purchased
  • Delivery time estimates
  • A link is also a good idea to help you track your order

To design your email template

  • Drag and drop the editor to the right of your screen
  • Drag and drop the content blocks to create your email template. You can edit the text, images, buttons and product details from Shopify.

Step 3: Personalize your Shopify Order Confirmation Email Template

Personalization is key to a successful Email Marketing Campaign.

Personalize your order confirmation mail by including the customer’s name and product details, such as order number, total shipping cost, billing address, and shipping address. They may also be interested in similar products.

These data will be automatically added to your email templates if you insert placeholders for order data and contact attributes.

But with BayEngage’s templates, there’s no need to go through that much hassle. It’s already written for you on the template. You can move or modify the placeholders if you are unhappy with the placement.

Step 4: Test your email

To send test emails, create a test email list within your BayEngage Account.

Before you launch any email campaign, it is a good idea to send a test message. To ensure that placeholders are properly used, send the test email to the test list.

  • Send a Test Email
  • Select a test contact from your BayEngage account
  • Click Send
  • You can check the email you received from your test email IDs.

You can save yourself from errors in design or content by testing emails.

Step 5: Create an Email Campaign

Once you have created the order confirmation email template that best suits your brand’s voice and image,

Click Create an Email Campaign


  • Add recipients
  • Details
  • Add a personal subject line and a preview with emojis.

Deactivate shopify order confirmation email not sending

Email marketing is still the best way to increase marketing ROI (ROI). It returns an average of $40 per dollar, almost twice the amount seen with SEO.

It has such a positive effect on a company’s bottom line and customers continuing to use it as their primary communication channel for making online purchases, it is definitely something that should be in your marketing arsenal.

There are more than marketing emails that sell products. Transactional emails are open and clicked-through at a much higher rate than other emails, which average 16.97%. On autopilot, this high level of engagement could translate into additional revenue.

The order confirmation email is one of the most important transactional emails. It is automatically sent to buyers following a purchase and confirms important information. Shopify sends an order confirmation email to buyers after they make a purchase. However, it is recommended to create your own order confirmation email as you grow your store so you can offer a more personalized experience.

Let’s build a Shopify order confirmation email if you are ready.

Template for Order Confirmation in Shopify

While your email may look exactly how you like, there are certain pieces of information buyers will expect to see. The Shopify order confirmation email template should include the following information:

  1. Thank you note and confirmation of your order
  2. Date the order was placed
  3. Details about the product, including price and quantity
  4. Total price
  5. Shipping addresses and billing
  6. Method of payment
  7. Shipping method
  8. The ‘view order” button will take them back to their store.

The Shopify email template includes all the information shoppers are expecting to see. However, you can increase the value of your email by adding other information, such as discounts or related items. This example is from Patch Plants. It starts with a GIF that shows the various types of plants that can take up space.

The plant owner will then receive helpful information, such as tips on caring for the plant and where to keep it.

Patch Plant cleverly includes links to its website in its email, increasing the chance of repeat purchases.

You don’t need to send only one confirmation email to Shopify. Customers expect to receive notification that their order has been shipped. You can then follow up with additional emails like:

  • Notification of delivery
  • Care tips
  • Coupon codes
  • Similar products
  • Requests for review

Omnisend’s templates and automated workflows make it easy to create any number of emails and have them sent automatically after an initial action. Flexible parameters allow you to set up the workflow in any way you like. This could be a one-time order confirmation email or a series of emails that sends every other day and includes a request to the buyer to leave feedback for your store.

Shopify voice optimized

Transaktional emails are a representation of your brand. They should be consistent with your branding, just like any other customer touchpoint. Think beyond the order information when creating Shopify confirmation emails. Consider how your brand could be included. While Patch Plants used a GIF with a brand tone of voice, this example by Ipsy adds personality to the text.

An order confirmation email is a great opportunity to make a lasting impression on your buyer. Make sure you treat it with the same care as your website, social media and marketing emails. This consistency and seamless experience for visitors regardless of their interaction with you is the essence omnichannel Marketing.

Personalization of visual style

Consistency is a key concept in visual design. Your Shopify order confirmation email should not contain any blues or greens if your brand colors are oranges and reds everywhere else.

Visual style encompasses:

  • Fonts. What font do you prefer? What fonts are available for headings, body text and subheadings? What are the sizes?
  • Colors. What are the colors in your brand’s palette? How many colors are in your brand palette? Are certain colors used in particular ways, e.g. Only in featured images, or as a secondary colour?
  • Patterns. Patterns.
  • Image treatment. Are you a photographer who always has people in your pictures? Have you ever had them in your photos? Do your images look black and white or bright and vivid? Is your logo consistent in its placement?
  • Variants of logos. Are there any versions of your logo that are specific to the space they’re in? Are you using text or an icon for your logo? How do you use the logo? What guidelines should you follow, such as how to place it, what dimensions and how to keep the color consistent?

There are no wrong or right answers to any of these options. However, the style of your Shopify store should match the choice of emails you send.

Cross-sell and Upsell Opportunities:

Transactional emails have an above-average open rate, making them a great place to offer upsells and cross-sells. Shoppers are more likely to return to a shop after they have established trust than to search for a new one every time. A purchase does not mean the end for a buyer. It’s just the beginning of a relationship.

Cross-selling allows you to offer additional products related the item that they have just bought. Take this example:

  • They may be interested in beauty products if they have already purchased lipstick.
  • A phone mount may be something they would like to have for their car if they already own a case.
  • They may prefer different laces if they have purchased shoes.

Upselling is a different approach. It offers customers enhanced versions of the products they are interested in to increase their order value. McDonald’s is the most well-known example of upselling with its “Would it be nice to have that supersized?” question. Customers can order the same meal but with a supersize option.

There are many examples of upselling all around us: from delis offering to add a drink and cookie to your order to car dealerships offering extras such as heated seats.

Cross-selling and upselling allow you to increase your average order value without increasing your acquisition cost.

Reduce cart abandonment rates

Reducing your cart abandonment rate is a priority, as the Shopify order confirmation email does not get sent until a purchase has been made.

Many people don’t feel ready to make a purchase after their first visit. While some people may be able to remember to go back to your store, many won’t.

Omnisend allows you to send automated messages to your customers via multiple channels. This makes it easy to remind your customers about their abandoned cart using email or SMS. Omnisend syncs with both your Facebook and Google Ads accounts so that you can show the items they have added to their cart, along with a reminder for them to purchase. You could offer them free shipping or a discount to make the item more attractive.

Snatcher has found automated cart abandonment emails to be so effective that they are now a crucial component of their marketing strategies:

Take a bow

Although it may not be the most popular sales tactic, Shopify users can increase their revenue by sending an order confirmation email. The best part is that every buyer will get it automatically by creating a sequence asking for reviews and automating the email. Additional reviews can help you build trust with new buyers and increase your customer base. They will then see the order confirmation email. And so on.