What Exactly Does Shopify Do? Step by Step

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It can be difficult to find a trustworthy ecommerce website designer.

BigCommerce can be complicated. Squarespace’s checkout functionality is limited. Weebly, on the other hand, is easier for beginners. Shopify is constantly improving and innovating to make online commerce easier and more user-friendly.

The main question is: How can Shopify make it work for you? We’ll be sharing some long-term strategies and tips for Shopify that will help you achieve ecommerce success.

It is so important to understand Shopify

Shopify, a subscription-based software, allows users to create and manage an online store for selling their products. It’s not just a product, but an entire commerce platform that anyone can use to launch their online business and sell around the world.

That’s right. Shopify is open to anyone who wants to be an ecommerce seller. Shopify is able to help you set up an online store, or create a shopping experience that’s unique. Shopify is flexible and can grow by working with you.

Shopify’s Success Stories section allows you to browse the stories of thousands merchants. You can see how they got started and what they did.

Quadlock is our personal favorite. Quadlock was founded by Chris Peters on Shopify. It sells mounts and allows users to attach their smartphones securely to their car, arm or bike using a single click.

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Peters began selling on a Shopify standard website. Peters kept track of all the details and used Shopify’s third party integration facilities to optimize his results. Quadlock is not the only one who has seen this happen. Shopify helped many online sellers realize their ecommerce dreams.

Here are some quick tips to improve your Shopify store today

Shopify is an ecommerce builder dedicated to helping you create your online store. This tool comes with all the tools you need to create, publish, manage, and grow your ecommerce store.

Note that We assume that you already have Shopify accounts. However, you can still sign up. For a step-by–step guide on how to start an online store, you can also refer to our How to Start an Online Store Guide .

Let’s talk about some tips that will improve your Shopify store. We’ll take it from “meh” to “wow!”

Optimize for all Devices

By 2021, mobile ecommerce sales are projected to reach 54% worldwide digital sales

This is not surprising as more people use their smartphones to shop online. Surprisingly, many ecommerce sellers still delay mobile optimization despite all the stats.

If your Shopify store doesn’t work well on mobile devices, you will lose sales almost immediately. Optimize for mobile-first, and make sure your site works on all devices.

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It is a good idea to include mobile-friendly elements such as small blocks of text, large fonts and button-style CTAs.

Create 3D and AR (Augmented Reality), Product Pages

Your product pages are vital. Your product pages are crucial for customers to make purchasing decisions. They can determine the product quality, size and color they desire all from the main page. These pages will also influence how much traffic you get and how successful your sales conversions.

Shopify’s top sellers go beyond the industry norm of using high-quality images with detailed descriptions. They also add product pages that allow for 3D models and videos. This gives buyers a real sense of the product, and allows them to click the desired add to cart button.

Improve Your Fulfillment Process

Selling online has made shipping orders one of the most difficult aspects. Amazon Prime has made it a requirement for customers to expect quick, accurate, and free shipping. Customers aren’t always willing to forgive mistakes.

The fulfillment process can also go wrong for many reasons. Shipping costs, lengthy delivery times, incorrect shipping addresses, and even shipping the wrong product all can affect your fulfillment experience. It will lead to better conversion rates, positive customer feedback, and repeat sales.

How can you improve your fulfillment? Automate your shipping process.

  • Invest in an ERP backend system.
  • The shipping software allows you to create shipping labels, compare shipping prices, track packages, and print shipping labels.
  • Third-party logistics company (3PL):
  • To automate your shipping processes, connect Shopify to your ERP/3PL/shipping program.
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Do Split tests

Split testing can help you refine your offerings. The best ecommerce websites are always testing to determine the price, products and CTAs that will serve their customers most effectively.

Split-testing two prices for the same product can be done to determine which one generates the most sales. You can test your CTAs, and other elements of your website. You can also test CTA variations such as “Add to Cart”, “Buy Now” or “I Want It.”

Take the test results and adjust your pricing, CTAs and other elements to get better results.

Initiate a rewards and loyalty program

A rewards and loyalty program can be a great way to retain customers, which is crucial for any online business’s long-term success.

Referring customers to your store can help you increase sales cost-effectively. Referrals, pop-ups and personalized perks can be used to interact with existing customers.

Shopify offers a variety of great apps that make running loyalty programs easy, including Smile Rewards, Bold Loyalty and Referral Candy.

Shopify: Long-Term Strategies to Increase Sales

It is said patience is a virtue. When it comes to ecommerce, this couldn’t be truer.

It takes commitment to build a Shopify store. To increase traffic and sales, you must work hard. These are four long-term strategies to increase traffic to Shopify stores and increase sales.

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Make Content Marketing work for you

It is possible to interact with more customers by creating high-quality and useful content.

SEO-friendly blog posts, podcasts and interactive social media campaigns can all be added to your site. You should ensure that the content you publish is relevant to your industry, and clearly shows how your products solve customer problems.

Content marketing for ecommerce shops is not just about selling products. Value-add content should be included in your content marketing strategy. This will help customers at all stages of their journey. If you sell trekking shoes, for example, you might publish an article about the best hiking trails in a specific area or a post on different levels of support for hiking boots and shoes.

To increase engagement and increase your online store’s entry points, you should publish regularly. Your search engine ranking can be significantly improved by posting new content every other week. This will help potential customers find your site while browsing and even online sellers who are looking for products will be more likely to come across your Shopify store.

SEO is your best friend

Shopify’s SEO can be improved to make it appear on the first page in search results from Google and other search engines.

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What is the direct benefit? Traffic!

Shopify does a lot of the heavy lifting in SEO. If you are determined to be the number one in your niche, you can do more.

To find the keywords that your competitors rank for, first use a keyword search tool such as Google Keyword Planner and SEO chat. This will allow you to identify keywords and phrases that potential customers might use when searching for products in your niche.

Next, include these keywords in your website’s content. This includes page titles, product descriptions and images. But don’t just put the keywords everywhere. It should look natural as possible.

To determine the product range of your products and to see what is most popular in search engines, you can visit product forums and analyze social media hashtags for your products.

Keyword research can also be aided by customer intelligence. To brainstorm keyword search ideas, think about what your customers are most interested in.

You should also make your Shopify site more user-friendly. This will allow customers to find the items they are looking for quickly and easily, which will encourage them to spend more time on your site and visit more pages. This also aids in SEO.

Social media is your best friend

Social media is where your target audience is, so you should be there, too. Many ecommerce businesses have multiple social media accounts. While some companies can afford to do this, it is not feasible for everyone.

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It is best to concentrate on one network if you are a small start up with limited resources. This will allow you to get maximum targeted traffic.

You don’t have to choose your favorite social media platform. Do some research. What platform is most popular with your target audience? It is crucial to know who your target audience is and where they are located online.

We recommend Instagram and Facebook as our top choices. The former has seen a huge increase in users, with over 2.80 million people already using it. However, Instagram has seen a phenomenal rise in its popularity over the last few years. YouTube is another great social media platform that you should look into.

Shopify now offers social media tools like buy buttons, which turn social media into additional sales channels. This means that your posts on Facebook and Instagram can be converted into buying opportunities. It also makes shopping easier for your customers.

Influencer marketing on social media

We’ve already mentioned social media. How can influencers not be included?

Influencer marketing is a way to increase brand awareness by using social media influencers to show your product in its best light.

Social media influencers have a large following on the platform they are using, who trust them enough to recommend their products. These influencers can bring you significant benefits and it is worth the investment.

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Before you begin an influencer marketing campaign you must decide the direction you want. It is important to determine how influencer marketing fits into your overall marketing strategy. Next, you need to establish objectives and connect with influencers.

You can then reach out to influencers through cold outreach or social media platforms to launch your campaign. You should only work with influencers who share your brand values and have many followers from your target audience. Brand deals influencers will be able tell you the metrics of their followers to make sure they are aligned with your brand.

People will soon flock to your site when they see their favorite influencers recommend your shop.

You don’t necessarily have to collaborate with celebrities on social media like Kim Kardashian. It is often a smarter investment to hire mid-level influencers who have a real following.

@pink.lem, for example, is a travel blogger who also has a colorful Instagram. She posts brand collaborations and fun photos. With her 88.5k followers, she shares her top places to go, stay, and eat while on her travels.

You can also work with other influencers to increase your website’s traffic, just like @pink.lem.

Next steps

It takes a lot of work to become a successful ecommerce seller. To improve customer experience and eliminate security gaps, you must keep thinking of new ways to stay ahead of your competition. These tips and strategies will help you optimize your Shopify store.