Last Updated on April 01, 2021
Dropshipping is one of the simplest ways to start whether you want to become an entrepreneur, whether full-time or in addition to your other pursuits, because you don’t have to compete with the two most costly facets of any eCommerce store: inventory and delivery.
Customers making orders on your website and your dropshipping companies delivering the goods directly to them are the way dropshipping businesses run. Essentially, marketing is what you’re left with, developing an efficient plan to reach your target demographic and turn them into profitable sales.
How the dropshipping shop can be promoted
Search through the past of the best marketing campaigns in the world and you can find that they were all designed by exploiting the capabilities of their business models driving them. This means providing a sound eCommerce and dropshipping network, reputable vendors for dropshipping, and the opportunity to quickly scale up your business.
Start with the items you know a great deal about already. Study all their competitors by googling their respective keywords.
Look through its market sensitivity: Is it enough distinguished enough that you can receive a healthy discount that will require any unpredictability buffer?
Is it an impulsive or expected purchase?
When a client needs to do so, is it easy to go back to your supplier?
Will it have companion items that you can use for upsales?
Dropshipping in 2020 means having a range of goods that are exclusive and high-quality, have quick delivery, and are impulse purchases that the clients do not avoid. If you have applied this criterion to each item, find out as much about your target group as you can.
Build a High Converting Dropshipping Website
Before you spend all your budget on finding out how to advertise your dropshipping shop, you need to make sure that they have a reason to linger when a tourist comes to your website. And even better, turn it into a sale.
Be sure that the website highlights your name and separates you from other stores in eCommerce. Greet customers with a simple message that explains what the goods are like and who can buy them.
The quicker it is to clarify and distribute by word of mouth, the more specialized your service is.
Choose particular goods to market first, preferably those that are complimentary to each other and will lift the overall value of your order. Instead of being common, adhere to one particular niche.
Invest in product photography of quality products. The upfront cost can appear steep, but hundreds of items can be sold in one decent picture. And it’s the easiest way to stand out in rivalry, by far (who mostly opt-in for generic, low-quality shots). You’ll find out that product photography will take you a long way until you hit the end of this list.
Find a fast way to create confidence until you know which goods you want to deliver. It can go a long way with product feedback and testimonials as well as ties to Trustpilot.
Note that only around 1-2 percent is a normal conversion rate. Thus, online retailers require a daily influx of thousands of customers to get some real sales. That’s where the best way to advertise dropshipping by SEO is to discover.
All the data will help you determine which networks to use to get your traffic as well as your continuing management of customer relationships.
Overall, a steady influx of tourists who can either turn on the spot or be nurtured through the marketing funnel is what you want to accomplish, ultimately leading to a sale. So, for dropshipping firms, here are seven validated ways to push traffic to particular goods.
Put your SEO content marketer hat on
Although working to improve your SEO definition (search engine optimization) is not the fastest way to draw new buyers and advertise your dropshipping shop, it can be your best long-term investment with constant commitment, potentially forming the largest and cheapest share of your incoming leads.
How are you going on the SEO train? Start by posting content that is important to your audience on your blog. If it’s twice a week or twice a month, keep to a routine.
You need to scatter unique, long-tail keywords in your website updates and each article you post in order for search engines (e.g. Google, Bing, Yahoo!) to rate your dropshipping business.
Then choose “silk pillowcases for better hair and skin” instead of anything like “best pillowcases.” It seems counterintuitive, but less common long-tail keywords would ultimately get you more traffic, since users who are looking for unique products are more likely to convert.
A selection of tools, from Moz and SEMrush to Google Keyword Planner and Google Trends, can be used to prepare the keyword strategy. If you want to go a little deeper, learn more about optimizing your schematic HTML, so that search engines can merge your shopping results, making it much easier to acquire traffic.
Embrace email marketing
You don’t want to lose contact with them as soon when they leave because you’ve tried too hard to entice future clients to visit your website.
Getting a newsletter is a perfect opportunity for eCommerce stores to join their shopping funnel for onboard visitors. For eg, for the first order, you can give a discount and add your SEO writing with some recommended items there too. Eventually, you can convert and find a way to contact more clients.
As an example, if you segment your email based on the types of products bought by your customers, you can email a person who purchased newborn clothes with 6-month-old clothing promotions. Why not contact them with discounts on fantastic winter dresses in the fall if anyone bought women’s swimsuits?
Choose your social media strategy wisely
Another free way to spread your message to individuals in your target market is social media. But, since it doesn’t cost much, more and more outlets of social media are being oversaturated.
Think of exactly how using a particular service can help you reach your goals and have a specific plan in place for sharing useful content, whether it’s selling on Pinterest, Snapchat, LinkedIn, or Twitter.
Tools like Buffer can help you concurrently handle a few social media platforms. Be cautious of extending yourself too thin at the same time.
Join an online community
Charlie Munger, Warren Buffett’s business associate, also said, “Fish are where the fish are.”
This means seeking an already active crowd, comprising predominantly of your target audience, for your eCommerce company. It may be a forum on Facebook, community in Slack, subreddit, local gathering, or a daily networking event.
There are websites like quora out there that exist to address the questions of people about goods, lifestyles, and everything else. Get active and become a valued member with feedback and information in these societies.
Whatever it is, it would be worth your time to become a regular contributor if your future clients are there, too.
Start a YouTube channel
When it comes to physical goods, in particular, videos are everything. If you’re not persuaded, remember this: after viewing a company video, 84 percent of buyers are convinced to purchase a product. Not only is it a lot easier to get a feel of what you’re offering, but it’s still a great way to get others involved and develop trust.
Ask other YouTubers covering the same niche to check your products, for even greater visibility. To have more of their opinions, you might also try a paying promotion or setting up an affiliate channel with them.
Having a video to show the customer what the product is and how to use it can just be the conversion point that converts it into a transaction, and you need to distinguish yourself from the competitive edge.
Spending on advertising
While all the above tips would boost traffic to your website and ensure the durability of your business model, depending on them alone, it will still be very difficult to kickstart your dropshipping empire.
Facebook ads, Instagram ads, and Google show ads are a true fire-starter in any new online initiative. The new brand promotional machines (what magazines and TV used to be) are Facebook and Instagram, letting individuals find valuable items they didn’t even know existed. On the other hand, Google is your classified turbocharged newspaper ad, leading you into the best of what you’re currently searching for.
Both Facebook and Google also provide powerful options for retargeting, meaning you can alert your prospective buyers right though they have left your website to buy something or offer a special discount.
Most notably, try to verify everything at all times. Tweak your ads, concurrently recruit several ad collections, and keep an eye on your conversion levels.
Another critical part of your dropshipping business?
Finding a reputable provider that can promise goods of good quality and short delivery times. But how do you search them all online?
With thousands of vetted vendors, Spocket is a multinational dropshipping site, primarily from the USA and Europe, but also worldwide. You will discover the best items for your company immediately, order samples, and sync your selected products straight to your own online stores. Start your 14-day free trial today and see how fast the above-described marketing tactics can help you produce reliable sales for years to come.
Start Marketing your dropshipping store!
Now you have seven excuses to start selling your dropshipping shop and start dreaming your business dreams! Make good use of the above 7 measures and build an online shop that makes you proud.
Start your free trial of Spocket and reach dropshipping suppliers from the United States, Europe and worldwide. We’re here to help you soar and watch you becoming your own boss with an unparalleled product range and 24/7 customer service.