There are many options available for selecting the best email platform for your company. So, to help you narrow down your options, we’re going to compare two of the industry’s biggest names: Sendinblue and ActiveCampaign.
By the end of this Sendinblue vs. ActiveCampaign comparison, you should better understand which software (if either) is best for you.
Let’s get started! There’s a lot to cover, so let’s get started!
Sendinblue vs. ActiveCampaign: Pricing
It doesn’t matter if Sendinblue and ActiveCampaign are the most significant things since sliced bread; if they don’t fit into your budget, they’re out (at least for the time being). So, let’s see how these two platforms stack up in terms of cost…
If you’re on the fence about spending your hard-earned money on this software, Sendinblue offers a free plan. You can send 300 emails per day and register an unlimited number of contacts with the free program.
Moving up the scale, SendinBlue’s most minor paid-for subscription is $25 per month and includes the following features:
- Up to 100,000 emails can be sent
- There is no daily limit on how much you can send.
- Email assistance is available.
- A/B testing is the process of comparing two options.
- The logo of Sendinblue has been removed.
- Statistical expertise
The Enterprise bundle from Sendinblue is the most expensive. Sendinblue will need to build a program tailored to your organization’s needs. Therefore you’ll need to contact them directly for a quote.
There are four pricing levels to choose from, with prices varying depending on the size of your email list. The Lite package costs $9 per month (based on yearly billing), whereas the Enterprise program costs $229 per month (based on annual billing) (again, based on annual billing).
As you upgrade your ActiveCampaign subscription, you’ll have access to more advanced features. Even the fundamental marketing features, such as automation recipes, segmentation, site, and event tracking, are available in the Lite plan.
Then, when you upgrade to ActiveCampaign’s Premium plan, you’ll be able to use your ActiveCampaign account to launch retargeting and Facebook ads.
Email Templates and Editing
When it comes to email marketing software, you want a good selection of professional templates to choose from and the ability to edit them to reflect your brand quickly. Let’s take a look at how these two platforms compare in this regard…
Users can choose from over 60 professional-looking and responsive templates at Sendinblue. These plug-and-play frameworks are up and running right away. Make any cosmetic modifications add your content, and you’re ready to go.
Alternatively, if you already know how your emails should look, you can start from zero and develop your templates.
It’s also worth mentioning that Sendinblue’s drag-and-drop email editor is incredibly user-friendly. You can add headers, text boxes, and your logo with only a few clicks.
However, you can’t include social media buttons in your email content. Some users complain that Sendinblue’s design options are limited when changing their email backgrounds.
ActiveCampaign, on the other hand, has a far smaller range of email templates, with only 30 to choose from! These themes, however, are equally as beautiful and customizable as Sendinblue’s.
You may also construct your email templates from scratch, like Sendinblue, and use an easy-to-use drag-and-drop email builder.
However, you can use ActiveCampaign to add social media buttons, a huge plus!
As you can see, there are some ups and downs regarding email templates and editing in Sendinblue and ActiveCampaign. In other words, you must consider whether a more extensive selection of templates or the addition of social media buttons is more critical to your company.
If you know your way around a computer, you might be interested in learning more about Sendinblue and ActiveCampaign’s API…
The Sendinblue API provides a standardized programmatic interface for accessing all of Sendinblue’s features.
The ActiveCampaign API is REST-based, HTTP-based, and JSON-based, and it requires basic authentication.
Autoresponders and Automation
One of the primary reasons you’re considering purchasing an email marketing tool is to begin automating your email workflows. With that in mind, let’s look at what Sendinblue and ActiveCampaign have to offer in this space…
Sendinblue offers a variety of automated workflows to choose from when it comes to automation. Choose the scenario that best meets your needs and customize it with Sendinblue’s drag-and-drop funnel builder. You can create an autoresponder strategy based on pre-defined goals by adding events and triggers and developing your autoresponder strategy. You can also automatically add contacts to specific lists regarding list management.
Sendinblue lets you set up basic automation workflows like sending welcome emails to new subscribers or sending automated birthday greetings to customers. Perhaps a discount could be included with these messages?
Although this sounds impressive, some claim that Sendinblue’s automation builder isn’t as user-friendly or advanced as ActiveCampaign’s.
ActiveCampaign, as we’ve already mentioned, provides more advanced marketing, segmentation, and sales automation. ActiveCampaign, in particular, makes it simple to create automated workflows based on lists and tags, either in bulk or manually.
Pre-set conditions can be programmed to automatically tag subscribers based on their behavior, saving you time. Compared to Sendinblue, ActiveCampaign’s automation builder allows for even more segmentation flexibility. This gives you the ability to customize the journeys of individual contacts based on whatever criteria you specify.
For example, you can send separate emails based on their activity, such as abandoning their carts, making a purchase, or level of loyalty, as well as demographic-based variables such as their location, gender, age, etc.
ActiveCampaign vs. Sendinblue: CRM
The key to business success is cultivating solid relationships with your audience. As you probably already know, the best way to do this is with a solid CRM, so how do Sendinblue and ActiveCampign fare in this regard?
Sendinblue thrives as a CRM when sending transactional emails and eCommerce marketing. It includes everything you’ll need to start and maintain connections with your subscribers. Email, SMS marketing, and live chat are the most common methods.
With Sendinblue’s live chat feature, you can communicate with your website visitors, regardless of which page they’re on. Best of all, Sendinblue live chat is simple to set up and use. Copy the code snippet and paste it into your site’s header, and you’re good to go!
With its easy-to-use landing page builder, Sendinblue also makes it simple to keep track of clients from a single location and develop and publish opt-in forms and landing pages. You’ll also get lead scoring features, the ability to send automatic follow-up emails, and access to contact list management tools.
It’s also worth noting that you may create tasks from your Sendinblue CRM, assign them to specific team members, and set deadlines.
ActiveCampaign, like Sendinblue, has a built-in CRM with lead scoring (starting with the Plus version), and you can automate everyday customer relationship-building chores. Furthermore, ActiveCampaign makes it simple to connect with third-party CRMs such as Zendesk.
The live messaging feature in ActiveCampaign allows you to communicate with customers in real-time while they browse your online store. For example, you can send them messages about current promotions, upcoming events, or store-wide announcements, which is a great way to increase customer engagement!
The ‘conversations’ feature in ActiveCampaign also allows you and your team to see all previous interactions with the customer. This data is collected in one easy-to-find location across all of your communication channels, allowing customer service representatives to pick up where the customer left off. Gone are when online buyers had to explain themselves to a million different customer support representatives!
The last thing you want is to have your email newsletters marked as spam! This is where spam testing shines. Let’s take a closer look at how Sendinblue and ActiveCampaign handle this…
It’s simple to improve your deliverability rates using SendinBlue. When a contact receives a hard bounce, the platform automatically adds them to a blocklist, preventing you from sending emails to them. Furthermore, Sendinblue provides dedicated IP addresses, ensuring that the actions of others do not tarnish your sender’s reputation.
ActiveCampaign, in contrast to Sendinblue, provides more in this area. Most notably, ActiveCampaign makes every effort to deliver emails to subscribers’ primary inboxes rather than their promotional folders. As a result, your recipients are more likely to read and respond to your messages.
Sendinblue vs ActiveCampaign: Integrations
If you’re already running your online business on other platforms, you’ll want to make sure your email software works well with the rest of your tech. Let’s take a look at what Sendinblue and ActiveCampaign have to offer…
Sendinblue, in comparison to ActiveCampaign, does not have as many native plugins.
Sendinblue, on the other hand, comes with several simple integrations, such as:
- Google Analytics
ActiveCampaign, on the other hand, comes with hundreds of integrations. However, if you want to use their more advanced plugins, you’ll have to pay for one of their more expensive subscriptions.
You must follow the data in your email campaigns, just as you must in most other aspects of your organization. So, in terms of reporting, what do Sendinblue and ActiveCampaign offer?
It’s simple to keep track of your campaign’s performance with Sendinblue’s extensive reporting features. It’s a breeze to keep track of your: With its metric tracking feature, it’s a breeze to keep an eye on your:
- Open rates
- Click rates
- Unsubscribe rates
It’s also simple to experiment with different subject lines, content, and sending times to see what works best. You’ll be better positioned to optimize your email marketing efforts for the best possible results now that you have this information.
ActiveCampaign, on the other hand, goes a step farther with reporting. ActiveCampign, in addition to all Sendinblue, has to offer, also allows you to generate statistics for individual campaigns.
There’s always a learning curve when you buy new software. So, before you sign up, make sure your email service provider has a helpful customer support team. One who is willing to assist you when you are in need…
If you prefer self-help, you’ll be happy to know that Sendinblue’s online support center is quite comprehensive. You’ll find a wealth of support documentation and lessons covering a wide range of issues. If you prefer a more personal touch, you can reach out to their customer service team via live web chat, email, or phone – even if you’re on one of Sendinblue’s lower-tier plans!
One of the most appealing aspects of ActiveCampaign’s customer service team is that they only hire WordPress professionals. Furthermore, ActiveCampaign, like Sendinblue, features a robust online knowledge base chock-full of guidelines and lessons covering a wide range of topics.
ActiveCampain now has a mobile app, which we’re pretty excited about (for both ios and Android). While you’re going, analyze email reports, follow client activity, and manage CRM data!
Which Is Better for You?
So, there you have it: our comparison of SendinBlue and ActiveCampaign. Hopefully, you now have a better understanding of which platform is proper for you.
Sendinblue, on the other hand, is more suited to smaller business owners searching for an easy-to-use platform to get started with marketing automation, in our opinion.
ActiveCampaign, on the other hand, is an excellent choice if you’re seeking a marketing platform with more advanced CRM and automation features. This is unquestionably the better option for seasoned web marketers and growing enterprises.