Sendinblue vs MailerLite Guide to Choose the Best One

If you’re on a mission to find the most excellent marketing platform for your company, you’ll already be aware that there’s a plethora of email marketing software!

As a result, we will make your life a little easier by comparing two of the most well-known names in the industry: Sendinblue and MailerLite.

Let’s get started! There’s a lot to talk about, so let’s get started!

Sendinblue vs MailerLite: Pricing

Sendinblue has three paid plans to choose from and a freemium option. But, before we get into the specifics of what each package has to offer, keep in mind that you can register an unlimited number of contacts with all of Sendinblue’s programs (including the free one).

The Free Plan

You can use all of Sendinblue’s basic features without spending any money.

These are some of them:

  • An easy-to-use email editor
  • The template library at Sendinblue
  • Personalization of emails and text messages
  • SMS advertising
  • A/B testing software
  • More advanced segmentation
  • Signup forms that can be customized
  • A customer relationship management system for sales
  • For up to 2,000 contacts, marketing automation is available.
  • Senediblue’s API and integrations are available to you.
  • Email assistance is available.
  • However, you are limited to sending 300 emails every day.

The Lite Plan

The Lite plan is the first of Sendinblue’s paid packages. This costs $25 per month and includes everything in the free package, plus no limits on the number of marketing and transactional emails you can send.

The Essential Plan

The mid-tier Sendinblue package costs $39 per month. You receive everything in the previous two programs, plus the elimination of Sendinblue logos from your emails, unsurprising. You’ll also have access to advanced email open and click-through statistics and reporting by geography, device, and heat map. You also gain access to telephone customer service.

The Premium Plan

Last but not least, at $66 per month, Sendinblue’s most expensive plan is available. This plan includes everything described above and the ability to develop and run Facebook advertisements from inside your Sendinblue account and construct and publish landing pages. Not to add, each month, you gain access to marketing automation processes for an unlimited number of contacts, a live chat widget that allows you to interact with website visitors in real-time, and multi-user access.


MailerLite also offers a free package to send up to 1,000 contacts 12,000 emails every month.

Before delving more into MailerLite’s paid plans, it’s important knowing that they all have the following features:

  • Live chat assistance is available 24 hours a day, 7 days a
  • MailerLite’s branding has been removed.
  • You’ll have access to a bespoke HTML editor.
  • Templates for email newsletters
  • Custom domains are an option.
  • Promotional pop-ups are a great way to get people’s attention.
  • Auto-resend is a feature that allows you to send a message more than once.
  • You can send emails according to the time zone.
  • Maps can be accessed by clicking on them, and they can be opened by location.
  • You can create and save your templates.
  • Functionality A/B testing
  • A favicon that you can change.

The quantity of subscribers you can register is the only difference between MailerLite’s premium packages:

  • Send up to 12,000 emails per month to 1-1,000 subscribers for free.
  • For $10 per month, you can send unlimited emails to up to 1,000 people.
  • For $15 per month, you can send unlimited emails to 1,001-2,500 subscribers.
  • For $30 per month, you can send unlimited emails to 2,501-5,000 subscribers.
  • For $50 per month, you can send unlimited emails to between 5,001 and 10,000 people.

Email Templates and Editing


With its professional-looking templates and intuitive drag-and-drop email builder, Sendinblue makes developing and launching email marketing campaigns a breeze.

Over 60 responsive email layouts are available in Sendblue’s template collection.

Once you’ve found a template you like, change the text and style to your liking.

Alternatively, you can start from scratch and make your masterpiece — the option is yours!

Sendinblue also makes email customization simple by allowing you to incorporate whatever information you’ve acquired from subscribers automatically.

For example, their:

  • Name
  • Location
  • Birthday
  • Or, for that matter, anything else…
  • You can, of course, personalize the subject lines of your emails.


MailerLite, like Sendinblue, has beautiful themes and an easy-to-use drag-and-drop email builder (66 email templates with any of its paid-for plans, to be precise). MailerLite’s email designer now includes a powerful photo editor. You can use this handy tool to change your imagery for the following:

  • Light
  • Color
  • Exposure
  • Resize
  • Crop

You may also include photo effects and graphics in your artwork!

You can also include social media posts in your emails and dynamic content boxes in the body of your emails. This allows you to show different email sections to different email list segments, which is a great way to make your email campaigns more personalized and targeted.

Personalize your email content, subject line, and preheader text to include whatever subscriber information you have, just like Sendinblue.

Autoresponders and Automation


Sendinblue has several marketing automations features. For example, you can design automatic workflows triggered by pre-defined activities, such as someone signing up for your email list or completing a purchase.

These kinds of triggers could then set off any of the following:

  • An email marketing automation (both one-off and whole series messages)
  • A text message marketing campaign (again, either a one-off message or an entire sequence)
  • Organizing contacts into different email lists
  • Keeping your CRM database up to date

Harnessing the power of automation to its most significant potential will save you (and your team) time! These automated workflows help provide transactional messages like order confirmations, delivery alerts, and requests for consumer feedback. Best of all, Sendinblue and your eCommerce store builder may be seamlessly integrated to get these automations up and running in no time.

Lead scoring from Sendinblue also allows for more complex automation sequences. Additionally, you can use Sendinblue’s send-time optimization feature (powered by machine learning). This guarantees that your messages are delivered at the optimal time for the recipient to open and interact with your email content.


MailerLite also has marketing automation features. Similarly, you can automate email sequences triggered by a particular activity (such as a customer’s birthday or signup to your email list). This, like Sendinblue, is particularly handy for eCommerce retailers who wish to automate abandoned cart campaigns and follow-up emails.

The auto-send feature of MailerLite is especially noteworthy. When a receiver does not open your email, this feature is activated. MailerLite automatically resends your mail in this case. Additionally, MailerLite’s send time optimization option is available. This allows you to send emails when recipients are most likely to respond.

Registration Forms


Sendinblue makes creating landing pages and opt-in forms a breeze. You’ll have access to an intuitive drag-and-drop page builder, similar to the one you’ll use to create emails. You can change the fonts and colors and add text and photos to create landing pages and forms that match your online branding with just a few clicks.

You’ll also be glad to learn that you may add as many fields as you want to opt-in forms. You may also use simple checkboxes to allow subscribers to opt into different email lists. It’s also simple to set up a double opt-in process, and Sendinblue’s signup forms are GDPR-compliant so you can relax.


Create and publish pop-ups and embed signup forms into your web pages to increase your email list with MailerLite. There are numerous templates from which to choose (20 for opt-in pop-ups and 13 for promotional ones). All of these are excellent building blocks for your design. You may, of course, personalize these templates by adding your images, fonts, and logos.

The types of opt-in pop-ups you can create are described below:

  • A floating bar
  • A featured pop-up
  • A sliding box
  • A fullscreen pop-up

It’s also worth noting that all MailerLite’s pop-ups are optimized for speed and are mobile-friendly. You can also include GDPR-compliant checkboxes and a two-step opt-in process.



Sendinblue includes a built-in CRM. You can store, track, and manage all of your contacts in one location. This makes it simple to keep track of your business’s current (and historical) customer interactions.

It’s terrific if you already have a contact list. It’s easy to upload it to Sendinblue and get started right away. Within Sendinblue’s CRM, you may easily assign tasks to individual members of your team. This ensures that everyone on your team is on the same page and that no deadlines are missed!


MailerLite, on the other hand, isn’t and doesn’t claim to be a CRM. However, it does integrate with various CRMs (more on that below).

Sendinblue vs MailerLite: Deliverability


To examine and improve the deliverability of their emails, Sendinblue employs a dedicated team of email professionals. They also deploy a comprehensive network of SMTP servers, which are intentionally built and maintained to assure the effective sending of emails, and they proactively monitor your sender’s reputation utilizing IPs.

Here are some numbers from Email Report Deliverability on Sendinblue’s deliverability:

  • The recipient’s primary inbox received 62.67 percent of Sendinblue’s emails.
  • After successful delivery, 34.13 percent of emails were transferred to the spam folder.
  • 3.20 percent of emails were not delivered to their intended recipients.


The following are the findings of a comparable study done by the same organization:

  • 65.88% of emails were delivered to the recipient’s principal mailbox.
  • After successful delivery, 32.04 percent of emails were transferred to the spam folder.
  • Only 2.07% of emails sent were delivered to their intended recipients.



The list of Sendinblue integrations isn’t extensive, but it includes all of the major players, including:

  • WordPress
  • Shopify
  • Mailchimp
  • Google Analytics is a tool that allows you to track
  • WooCommerce
  • You can find a complete list of their integrations here.


MailerLite, on the other hand, has a significantly more significant number of integrations. However, it lacks features such as a CRM and lives chat. As a result, it needs to offer more connectors to compete with more complete marketing platforms (such as Sendinblue).

We’ve simply mentioned MailerLite’s CRM plugins below (because you’re likely to require one as your company grows):

  • Zoho CRM (Zoho Customer Relationship Management)
  • HubSpot
  • Pipedrive
  • Intercom
  • Salesflare
  • ProductDyno
  • Zendesk
  • Hanna CRM
  • DreamApply
  • amoCRM
  • MemberPress
  • Lumeer
  • Drupal
  • Salesforce
  • Group boss

Here’s a complete list of MailerLite’s connectors.

Customer Support


Customer service at Sendinblue is said to be great. They’re available through email 24 hours a day, seven days a week, in six languages. Then, if you upgrade to one of Sendinblue’s higher tiers, you’ll have access to live chat and phone assistance.


MailerLite, like Sendinblue, offers email support 24 hours a day, 7 days a week. I recently contacted their support personnel and received a prompt and helpful response! You’ll also get access to live chat help if you subscribe to one of their paid programs.

In addition, MailerLite includes an extensive collection of self-help materials. They even have a section devoted to ‘Getting started’ and ‘Video lessons.’ In addition, there’s an online knowledge base containing advice on the following subjects:

  • Automation
  • Billing
  • Management of subscribers
  • Configure your account
  • Advanced
  • Create and send a message
  • Forms
  • Reports
  • Tutorials on video

Our Final Conclusion

So there you have it: our comparison of Sendinblue and MailerLite. Hopefully, you’ve gained a better understanding of what is ideal for your company. If you want our view, however, here it is:

Sendinblue provides a more comprehensive marketing toolkit, including email, SMS messaging, and live chat. It even comes with a handy CRM built-in.

Sendinblue’s sophisticated automation tools are also a big plus. Overall, we believe it is the ideal solution for online marketers and established business owners who want to improve their marketing, customer care, and automation strategies.

MailerLite, on the other hand, is a better choice if you’re searching for a simple and inexpensive email marketing service. It’s great for small businesses, entrepreneurs (both online and offline), and bloggers who merely need to send out email newsletters and marketing campaigns.

If you’re undecided about either platform, try out one of their freemium options. This is the quickest approach to see if their user interfaces and core functionality are appropriate for your company.