Shopify Email Templates Recommended by Experts

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It can be difficult to think of new ideas for email campaigns. You don’t need to create every email from scratch. It can be time-consuming to create Shopify email templates. We also know that small ecommerce companies don’t have much spare time.

Here are some ideas for your next Shopify email marketing strategy. We have compiled a collection of highly-converting Shopify email templates that can be used at every stage of the customer’s lifecycle.

This is our own Service Offered by the Blog Author.

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You can’t use any email template as an online store. Shopify email templates are optimized for online shopping and require high-converting campaigns.

Customizing Shopify Email Templates

Shopify email templates are the foundation of your Shopify store. These templates are essential for communicating with customers, generating leads, and driving sales. This isn’t all.

Continue reading to learn more about Shopify email templates and how they can help your business.

  • HTML code can be used in emails. You can use advanced CSS techniques to increase your email’s conversion rate.
  • For advanced email formatting, you can also create unique responsive layouts with a drag-and-drop builder.
  • Shopify allows you to add images to your email templates. This will increase the chances that your email is opened and make it more attractive. Images that relate to your brand or products should be used. This will make your brand appear professional and increase your chances of getting opened your email.
  • To maximize marketing and conversion opportunities in transactional emails, Shopify allows you to personalize the Shopify email templates.
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Welcome email templates

You have probably heard it all your life: Make a good first impression. People will never forget the first impression they made about you.

This is true for Shopify’s email marketing platform. Your new contacts must have accurate contact information. You can do this by using the welcome email.

A welcome sequence is a series email sent to subscribers after they sign up for your mailing list. This is your chance to make a good first impression.

This is the point where you’ll find…

  • Introduce yourself.
  • Tell the story about your brand.
  • Be sure to reiterate the benefits of your mailing list.
  • Highlight the differences you have from your competition.
  • For the future, set goals for your relationship.
  • Sort your new subscribers into groups.

You can also increase the open rate and engagement rates than any other type of email, since subscribers’ interest in a brand usually peaks when they opt in.

After filling out the email signup form, or adding it to your list, you will receive the most effective welcome email. These emails can be sent electronically. It’s easy to set up a workflow to automatically send these emails out to new contacts.

BayEngage has a variety of pre-built templates that will help you choose the best Shopify email. There are a number of welcome emails templates you can choose from that will work immediately.

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Abandoned cart email templates

You’ve likely received an abandoned shopping cart email if you have ever abandoned your online shopping cart. This often happens in multiple stages. The first email is a reminder to complete your order. The second reminds you that your order is close !”– and the third offers a discount or coupon to encourage you to return.

To create an effective email about abandoned carts, you will also need to have two pieces of critical information:

  • What made the customer decide to buy?
  • Why did they leave?

If you have the answers to these questions, then you are halfway there. Common reasons to abandon the cart include high shipping costs, the need to create an account or concerns about security.

Emails sent right after a cart abandonment can generate more revenue than emails sent 24 hours later. Therefore, it is important to send your first email within one to two hours of your customer leaving your website.

Send a second email within 24 hours if the first email does not re-engage your customer. The second email should be sent within 24 hours to your customer. However, it shouldn’t take too long for the customer to forget what they want.

The third email is your last chance to grab the customer’s attention.

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These are the things to remember about Shopify abandoned cart emails

Review Email Templates

You can collect genuine reviews from customers by sending them a review request email. Your online store’s secret weapon is your reviews.

People want to hear about the experiences of others who have purchased your product or service. These opinions often make a difference in a buyer’s decision.

It is important to listen to the customer’s point of view when asking for a review via email. You may need to persuade them to give feedback after they have already received the product or service they are looking for. Consider yourself a customer and consider what would make it more likely that you submit a review.

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Asking for reviews about your products, services or business overall can help build a positive brand image. You only need to know when and how you should ask.

Don’t be afraid of asking for reviews. Many people enjoy sharing their opinions on social media.

The success of a review request depends on the time and place at which you ask for customer reviews. These are five examples.

  • Soon after purchase.
  • If a customer orders a second or subsequent purchase.
  • If they have mentioned your brand on social media.
  • Once your product/service has been proven successful.
  • Refer a friend.

No matter your industry or product, it is important to get genuine product reviews. Use our tips to help you send review requests to increase your conversion rate.

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Holiday Email Templates

Online retailers have a huge income opportunity because the shopping season starts on Black Friday.

E-commerce sales in the United States topped $123 billion last holiday season. There are many opportunities, but also lots of competition.

It is easy to believe that seasonal email Marketing consists only of promoting your Christmas Sale email. This is a great way to make holiday sales and generate more revenue. The best thing about it is that you don’t have to wait for Christmas to make this happen.

Email marketing is a great way to drive sales online and get customers to your business this holiday season. Email marketing is a very popular channel for holiday campaigns due to its high ROI. With so many things riding on one shopping season, it is more important than ever that you plan ahead how your holiday email campaigns will stand apart from the crowd.

BayEngage’s Shopify templates make it easy to complete email marketing tasks efficiently. You will be noticed in every inbox with our customizable templates for major holidays like Black Friday and Small Business Saturday.

The holiday season is right around the corner and we have more to do than just pull out our Christmas sweaters, get festive decorations and decorate the halls.

You can end the year on an excellent note by designing, planning, and sending amazing Holiday Shopify email marketing campaign!

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Newsletter Templates

Get your email newsletter to inform and update your subscribers about the latest product, company news, or tips.

They can be used for many purposes and are available in many sizes and shapes. You can add as many Shopify newsletters as you like. Some are weekly content digests while others are quarterly updates to the organization. Others promote new products.

Email marketing is an essential topic in digital marketing. It allows you to personalize and customize your email if done properly. Do not bombard users with redundant or ineffective messages.

To keep their subscribers informed about the latest news and updates, email newsletters are generally sent by brands to them. These emails don’t aim to sell; rather, they are about building customer loyalty by providing helpful content.

Your subscribers should be able to see any company updates that you send. Email newsletters are intended to keep subscribers connected, interested, up-to-date, and informed about what’s happening in your industry or business.

Feedback Email Templates

An email that requests feedback is used to collect qualitative feedback from customers following purchase or use of a service. It allows marketers to gather valuable insights that can be used to improve the product and build customer loyalty.

Businesses that provide products or services should send feedback requests emails. This allows them to find out what customers love most about their brand and how they can improve.

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You don’t have to look at the offers of your competitors to find the advantages. All you have to do is talk to the customers. They will gladly assist you, and they will believe it or not.

Here are some tips to help you send feedback requests emails.

  • To ensure that the recipient retains the information and is able to respond, send feedback requests emails as soon after the event as possible.
  • Please indicate how long it will take.
  • Tell your audience how you plan to use their feedback.
  • To ensure that you have fully understood the needs of your customers, ask again after you’ve made improvements.

Promotional Email Templates

To inform your email subscribers about new or existing products and services, a promotional email will be sent. Promo email is used for promoting special offers, limited-time deals, or exclusive content.

A promotional email could have the following goals:

  • You can speed up the buying process.
  • Acquisition of new and repeat customers.
  • Encourage contacts to take action.

It is important to clearly define your goal when sending promotional emails. A single goal is the best way to go. With a goal in place, you can concentrate on the key actions that you want readers take and create your marketing copy around these.

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Email promotions do not need to be sales pitches. You should occasionally include something that will help you to nurture your relationships with them.

Best Shopify email templates Apps


BayEngage provides all-in-one email marketing solutions for Ecommerce stores looking to increase their customer base or grow their sales.

This platform includes all you need to skyrocket Shopify marketing. It has 300+ responsive email template, automation workflows and powerful email segmentation. There is also an in-built library of stock images, A/B testing and Ecommerce popups.

BayEngage allows retailers to send bulk emails through newsletter campaigns using pre-built Shopify templates. These templates look professional. BayEngages’ drag and drop editor makes it easy to edit and create an email template. You can also send SMS notifications directly to your customers.

Highlight Features

  • Ready-made 300+ email templates
  • Drag and Drop Builder
  • Smart segmentation
  • Millions of stock images
  • A/B Testing
  • Automated email
  • Campaign insights in real-time
  • Personalization without the use of code
  • Pop-ups
  • SMS Notification (Coming Soon!)

Email Template Creator By Klaviyo

Klaviyo’s Email Template Creator is an easy-to-use drag-and-drop tool that allows you to create professional Shopify email templates. Klaviyo makes it easy to create stunning email templates using drag-and-drop. To personalize your email, you can choose from a variety of colors, fonts and graphics.

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Klaviyo allows you to set up automated email messages that are triggered by customer behavior. You can then provide the best content at the right time to increase customer engagement.

Highlight Features

  • Email templates
  • Eye-catching layouts & themes
  • Offer different versions for different devices
  • No coding required

Orderly emails

OrderlyEmails is focused on email templates that help you sell more. All Shopify email templates are created to assist you in what you need.

Each element of the email template can be customized from text to image. You can create email templates even if you have no experience. You don’t need to worry about your country’s language as there are more than 18 languages that can be used for translating any text sent to users’ email.

Highlight Features

  • Email templates
  • Recommendations for products
  • Customized layouts
  • Tracking engagement

Splendid Email Templates

Splently Email Templates makes it easy to create professional-looking emails within minutes. Shopify allows you to customize your Shopify email templates by adding your logo and color scheme. It’s easy to use and you can send professional emails in no matter how fast.

Splently allows you to create templates for common email messages such as introductions and feedback requests. These templates can be used on any device including mobile phones thanks to their responsive design.

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Highlight Features

  • Email templates
  • Personalized notifications
  • Different buyer personas can have customized themes
  • Support team dedicated to your needs


Each original idea is a combination of many sources of inspiration. These Shopify email templates can be used as an inspiration for creating valuable emails for your Shopify email marketing campaign.

However, businesses are not all the same. You may have to test out other apps on the market in order to find the best Shopify Email Marketing App for you business.