Why Dropshipping Stores Should Use Influencer Marketing?

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Pam Moore once famously stated, “Investing in communities and human beings within them is the best way to go.” This sentence explains the importance of influencer marketing in a dropshipping marketing strategy. This marketing trend has been growing steadily over the past two decades, increasing from 3 to 6 billion dollars. With a ROI of 11 times greater than any other method, influencer marketing is one the most important trends in digital marketing.

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Any business can benefit from influencer marketing, especially dropshipping and eCommerce. Dropshipping is a new concept for many people.

This essay will help you understand the basics of influencer marketing. This essay will cover the basics of influencer-marketing and the most important aspects. This will help you to develop a solid dropshipping strategy.

What does it mean to be an influencer?

Companies or individuals can influence others to support a cause, to follow a brand or to purchase a product. Because people trust individuals more than brands, businesses are more likely to be seen as successful influencers than individuals.

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Influencers don’t have to be famous to influence others. Their authority, reputation, honesty and knowledge are the main factors in their power. They share visual and written content on social media and other social networks.

Defining your influencer marketing goal

When developing influencer marketing strategies, there are a few things you should remember. To begin, you must first determine your motivation for pursuing influencer marketing. Before you decide on the influencer for your brand and the channel that you will use, this is a must. Dropshipping is a great way to get started. You should first consider the priorities of your store. Influencer marketing is used by many industries to reach a wide range of commercial goals, including:

  • Brand Awareness
  • Reputation of a Brand
  • New Audience-Reach
  • Sales Improvement
  • Increase Website Traffic
  • Improve Customer Satisfaction or Retention
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It is possible to choose an influencer with greater effectiveness if you clearly define your ultimate goal for marketing. This is a critical step, as some influencers are focused on enhancing a brand’s reputation while others help companies increase sales. You risk choosing an influencer who is not going to deliver the desired results. Influencer marketing can help you achieve all the above objectives.

The most popular influencer marketing techniques

Once you have established your goal, it is time to explore the most popular tactics for this type of online advertising. Each influencer offers different services and strategies depending on their niche. These are the most popular strategies used by influencers.

  • Ambassadorship Program
  • Product Reviews (photos, videos, etc.)
  • Brand Mentions
  • Discount codes and affiliate marketing
  • Content Coverage (PRs, product reviews, etc.)

Let’s suppose you are a dropshipper who sells branded clothing. You want to reach a new audience. It would be a great idea to partner with a fashion blogger who will share reviews about the clothes you sell.

These reviews can include photos or videos of the influencer in your most popular items. This will encourage people to visit your site and take a look at them.

Choose from the most influential platforms for influencer marketing

Each influencer chooses the medium that best suits their voice and personality. Some prefer visual content, and will share brand photos and videos. Others prefer to influence through written content such as articles. To determine the best way to promote your store, you must research the different platforms and look at the activities of influencers. You can also look at dropshipping strategies of your competitors to find out which platforms work best to promote your online store.

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These are the top channels for influencer marketing, regardless of industry:

Instagram

The platform has 855 million global users, and a projected 988 million users by 2023. In 2018, 3.7 million Instagram posts were sponsored by influencers. This number is expected to rise to 6.12 million by 2020. Instagram is a popular channel for influencer marketing. You have a lot of options to promote your brand through Instagram (pictures, videos and tales), which has proven to be very effective.

According to Statista statistics, influencer marketing on Instagram is growing at an incredible rate. According to Statista, the market value for 2018 was 1.3 billion dollars. This figure is expected to triple by 2020.

Facebook

Facebook, which has over 2.6 billion users, is the most used social networking site in the world. It’s an excellent tool for creating an influencer marketing strategy. Facebook influencers share mainly promotional posts (photos or videos) on their Facebook accounts. Snapchat and Instagram have a major difference in the age of their users. Statista reports that 64% of Instagram users are between 34 and 34 years old. The largest demographic of Facebook users is made up of males between 25 and 34 years old. It is considered the easiest dropshipping method by many resellers.

YouTube

YouTube is second on our list with more than 2 billion users. YouTube is the best platform to use influencer marketing to promote your online shop. A Klear report, which is an influencer network, found that nano influencers who have 500-5000 followers on YouTube charge on average $315 per video. Celebrities with over 500k followers charge on average $3857 per video.

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Snapchat

Statista reports that Snapchat had 229 million active users per day worldwide in the first quarter 2020. Snapchat is a popular social messaging and photo-sharing app that is mainly used by people between 15 and 25 years old. If this is your target audience, and you offer products to this age group, Snapchat can be used to explore influencer marketing. Snapchat is often seen as a fun and easy way to spread information about a product. Global businesses are increasingly turning to Snapchat influencers for their stories. They usually allow them to take control of their profiles.

Blog personal

Some influencers also have their own website or blog. They use content creation to persuade others to take a certain action. This is how they disseminate branded content. People then share the articles and blogs on other social media platforms. These influencers are more inclined to review products and include sponsored links in posts.

They often have an affiliate or discount program with the brands they endorse.

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Types of influencers based on number of followers

The influencer market is shaped by four types of influencers. The number of followers they have is an important factor in determining their classification. We can therefore distinguish the four types below of influencers:

  • Nano Influencers – They have 500-5000 followers
  • Micro-Influencers: They have 5-30K followers
  • Power Influencers – They have 30-500K followers
  • Celebrity Influencers: They have 500K+ followers
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As a rule, the bigger the influencer’s audience is, the more expensive an influencer campaign will be. How do you decide between a Nano or a power influencer. The following chapter will help you decide.

Choosing the right influencers for your store

Your brand’s future can be affected by choosing a celebrity or micro influencer. A key part of any marketing plan is the amount you spend on influencer marketing. It is possible to spend a lot of money on influencer marketing, but it may not be worth the effort. It depends on your store’s specialization and what you sell. The phrase “less is more” may be used to describe certain items. You don’t have all the answers. Choose one strategy, and then track your progress over time.

It can be difficult to choose a strong influencer. It is possible to spend a lot of money on a collaboration with an Instagram influencer, but you may not get any conversions. A micro-influencer or nano-influencer that specializes in your niche may be a better option. However, you might only get a few new clients. It may be more beneficial to build a relationship with an influential person who has a smaller, but more specialized following.

The Ultimate YouTube Influencer Marketing Guide

YouTube is the internet’s most important tool. YouTube is an integral part of nearly everyone’s day, whether it’s funny videos for pets that bring joy to your dull evenings or beauty tutorials that make you look your best, YouTube is a vital component of their daily lives.

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These mind-boggling facts, which we have gathered from various online sources, show the popularity of this entertaining channel.

Over 1 billion YouTube videos are viewed every day by users

YouTube is visited by more than 1.9 billion people each month

YouTube is the second most popular website.

YT accounts for more than 37% of all mobile internet traffic.

YouTube is not only great for entertainment but also used widely by digital marketers around the globe and dropshipping shops to increase sales and market their products.

YouTube Marketing Benefits

Human Brain Loves Videos

According to research, humans perceive the world through their eyes. They also retain 80% of what is seen. Studies have also shown that visual content is processed 60 times faster than any other type of content by the brain.

Your Content Never Dies

People will see anything you upload to YouTube sooner or later. It is important to be patient and continue to promote your videos, so that more people are aware of them.

People believe in their eyes

Trust is only given to things that we can see with our own eyes. People tend to recall videos that are used to market products and services for a longer time.

YouTube Videos are often ranked higher on search engines

YouTube videos rank higher in SERPs. Google believes visual content is valuable. Google believes that visual content is valuable. That’s why videos are always shown as the first search result when you search for something on Google.

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Are high-quality videos enough for sales growth?

You can increase your chances of success by using the right marketing strategies to promote your videos.

YouTube influencer marketing can be one of the promotional strategies that you can use to convert leads into customers.

What is YouTube Influencer Marketing?

YouTube influencer market simply means that dropshippers can work with YouTube vloggers to promote their business on their YouTube channels.

YouTube vloggers are known for creating catchy YouTube videos that help you market your products creatively.

These promotional videos will help you increase brand awareness and highlight your strengths.

YouTube influencers may make promotional videos for money but some others can do it free of charge.

It is important to identify the most influential people with a large fan base who are likely to be customers for your company.

Find the Best YouTube Influencers to Boost Dropshipping Store

It seems difficult to find the best YouTube vloggers to help you with your online shop. It doesn’t have be so difficult, right?

You can make this process easy by doing certain things.

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Target your audience. Perform a Google search to find the right keywords
YouTube Search & Discovery – Take advantage
Be sure to check out the most popular YouTube tabs
Use YouTube to search for popular hashtags
Conduct influencer outreach
Use an influencer marketing agency to hire an influencer

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What is the role of YouTube Influencer Marketing?

YouTube is the leader in influencer marketing.

This platform has multiple channels that are user-friendly and is more established than other social networking platforms.

YouTube has a dedicated advertising program that allows dropshipping merchants to create attractive marketing campaigns in many different ways.

Users can view posts from their family and friends on social media channels like Instagram and Facebook.

YouTube on the other side works more like a TV. You can view your favorite videos and subscribe to various channels. You can also create your own collections.

Dropshipping shops have the opportunity to use YouTube influencer marketing to promote their products just like big brands do on TV.

You don’t need to pay any fees for influencer marketing on YouTube.

YouTube also doesn’t offer the same technical support it does for formal advertising. All other aspects remain the same. Followers expect YouTube influencers to be authentic.

Let’s look at unboxing videos as an example. Viewers are curious about the products an influencer reveals during a video. They expect video-makers not to be fake so they can provide good value for money.

Find influencers in your niche
Ask questions and connect with them
Information Structure
Discuss details with the top influencers
Send one product to your influencer from your dropshipping shop.
Ask the influencer for permission to share the video, before it is published
After the video has been published, keep in touch with your viewers
Keep track of your results and analyze them

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YouTube Influencer Marketing Types

YouTube influencer marketing is considered an informal method of marketing but dropshipping shops consider it an essential tool for increasing their e-commerce sales.

These are the most popular YouTube influencer marketing campaigns that you can use in order to reach your target audience.

Introductional Campaigns

YouTube introductory marketing videos are used to promote a new product or service, as the name implies.

You can ask your influencers for a video about the latest product line you have just launched for your online shop.

Maintenance Campaigns

These campaigns aim to retain a brand’s name in the mind of viewers. This type of campaign is used by many popular brands to keep their brand in the minds.

Make sure you focus more on the problem-solving nature your products and services than on how they are presented to your target audience.

Hashtag Campaigns

YouTube hashtags can be used to search for specific products or services, just like other social media channels such as Facebook and Instagram.

Select the Right Influencers for Your Campaign

The right influencer could make or break a deal. Let’s take an example. Your health and wellness products wouldn’t be advertised on sports or fashion channels.

Do your research to find the best channels for your products. Do you know where your target audience spends their time most often?

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This research will help you to prioritize YouTube channels that you should approach for influencer marketing campaigns.

Another important factor in choosing the right influencer is your budget. You should also ensure that you select vloggers with the same culture and values as your brand.

To reach the right people for your brand, you can contact an influencer marketing company.

Last but not the least, select influencers with a loyal following.

Make a budget for your Influencer Marketing

Free advertising in newspapers and TV is not something you would expect. It is unfair to expect influencers to promote products for free.

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Before you reach out to any influencer to promote your products, make sure you have a budget. You can hire a few influencers if you have a small marketing budget.

Engage with the Followers

Expect your influencers not to keep in touch with viewers. You are responsible for keeping in touch with your followers’ influencers, answering questions.

Giving Influencers Autonomy

It doesn’t matter how much you pay your influencers. They are experts with huge fan followings. Your channels are subscribed to by people, not yours.

Brand owners often make the worst mistake of asking influencers to use their TV commercials on their videos. These videos are unlikely to be seen by anyone, which could also damage the credibility of the influencer.

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If you are hiring someone to market your product, allow them to do what they want. You can voice your opinion, but the influencer should have the creative power.

If you don’t like the work of your brand’s creators, it is better to find someone who can understand and better interpret your brand’s personality.

How to Protect from Influencer Fraud?

Dropshippers know that working with influencers is a great way to grow their business. Despite several attempts to stop influencer fraud, it is back on the rise. In order to secure partnerships with brands, many influencers purchase followers and show fake engagement.

Influencer fraud has caused huge losses for marketers and companies around the world in the millions of dollars. This is a shame because even casinos that offer slots such as Book of Ra are susceptible to fraud. Influencers may use bolts to increase their followers.

If your business is able to connect with these types of influencers, you are doomed. Your business will have suffered a lot if you don’t realize how much you are paying for these inflated followers. The worst thing is that fraudsters can trap you and you won’t be able to stop them. There are many ways to recognize warning signs and avoid these fraudsters who take advantage of the power numbers.

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Here are some ways to protect your eCommerce store against influencer fraud

Have Fewer Followers

Because of their set mentality, fraudsters have taken advantage of most brands. A mega-influencer may have a lot of followers, but that does not guarantee your marketing message will get out. If you choose to follow those with more than a million followers, your chances of being scammed are high.

Instead, you should build relationships with accounts with fewer followers to ensure that they are authentic. We are looking for authenticity and not just mass appeal. Dropshipping stores that have a small audience will be able to offer more connectivity and better data.

You shouldn’t overlook micro-influencers who aren’t celebrities but have less than 10k followers. These influencers are authentic and more genuine than celebrities with millions of followers. They are able to build trust and have high engagement rates from their followers.

Technology can protect you against Influencer Fraud

Any eCommerce store that does not keep up with the latest marketing trends and influencer marketing growth will likely not be able to compete in the market. Look at how casinos have boosted their gaming with technologically generated offers like free 10 Euro. All of these offers are meant to promote their own brand. Brands can also use a variety of technologies to determine the authenticity of their influencers. This is a great way to market your brand. These technologies can also be used to determine if comments or other content are genuine.

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Market-leading technologies not only verify the authenticity of influencers’ followers, but also analyze key metrics. These techs have tools that can identify fake profiles. This is done by analysing factors like suspicious growth in followers or comments and likings that do not come from followers but appear to be generated automatically.

Be on the lookout for the Red Flags

Expert help is not required to mask fraudulent influencers. You can see signs that an influencer is using numbers to get you, but not valuable content. Marketers should be alert for suspicious increases in followers. This is a sign that the influencer may be buying them.

A sign that fraud is occurring is when comments are identical in different posts. This is an indicator that they’re coming form pods. You might notice comments from the same audience on different posts in exactly the same order. This could be a sign they’re using a bot to rotate fake accounts and leave comments. Because the comments appear to be coming from the same place, it’s difficult to identify the audience. Another sign of fake engagement is the presence of followers with a lot of likes and comments. This is an indication that they are auto-generated.

Don’t Forget the Vetting Process

You must be a good marketer to your store. Your ideal influencers must be subject to stringent vetting and verification, including a review of their social media platforms. You should review the history of the influencer, determine if they are aligned with your private label, and learn their story.

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To understand your influencer, you can use marketing platforms. These platforms will help you identify where influencers are from and how many followers. You should also check how many followers they have gained recently. Finally, you should check their engagement with followers and their success in their influence.

Conclusion

Influencer marketing continues its transformation of e-commerce marketing. It has helped brands rise to new heights. If you fall for the trap of bot-generated comments and fake followers, it could be a problem with your brand. If you want to make influencer marketing campaigns more effective, start using data-driven research methods.

The story doesn’t end there. You must be cautious about the dropshipping companies you choose to fulfill orders. Particularly if you are planning to develop your Private Label Brand.

AliExpress sellers, and many Chinese suppliers, can be slow to deliver your products.

It is important to find a supplier who will give you security, can arrange private label packaging for your products and even get your logo printed on them. You need someone who will immediately get back to you if there are any problems with your product or shipping.