Table of Contents
- 0.1 1 – Niche down your store
- 0.2 2 – Branding is not just about the product:
- 0.3 3 – Use social media to reach out to people
- 1 4 Tips to turn your Dropshipping Store into a Long-term brand
- 2 Why People buy Brand Name Products?
- 3 A Bit of Industry Groundwork
- 4 How To Begin A Brand Name Dropshipping Service
- 5 The Advantage of Dropshipping Branded Products
What is Branding? A basic guide to brand your Shopify Dropshipping store
Branding is a very important part of Dropshipping business. If we talk about branding, some people might think that it’s not synonymous to Dropshipping. However, different people have different meaning of Branding in their perspective.
It is very important for every Dropshipper to know what branding is and why is it important for Dropshipping. We will talk all about it today in this article.
Firstly, we want to make it clear that by Branding we don’t mean selling other people’s brands. Leveraging other people’s brand may get you a lot of sales and traffic but we are concerned about something else here. Apart from promoting and selling other company’s brand, it is very important to know how to promote your own brand. It is your own brand where you should pay maximum focus as it will get you a lot of profit.
What does Brand means?
When we talk about the term ‘Brand’, by Brand we mean your Business identity. Not you personal but your business identity.
There are many ways in which you can adopt for branding your Shopify Dropshipping store. We will talk about some of them today:
1 – Niche down your store
The first thing that you need to do is to decide a particular niche for your store. It will not be good for your brand name to sell one of every product. You need to build niche store where you can target a particular kind of audience. A store where people reach to when they need particular kind of products. For example, you may sell things related to grilling and smoking. So, all kind of products like grilling stoves, gloves, skewers, etc. can be sold on your website.
When we talk about Brand, it is more concerned about your people and not your actual brand. It is about creating your content which will gather attention of your people. You need to sell products which are relevant to your customers and products which they can find engaging.
Talking about the content of these sites, they make sure that engage their audience by posting regular content like memes or offers.
2 – Branding is not just about the product:
If you are working on a successful dropshipping model or you want to build a brand, you don’t have to be just concerned catchy domain name, good logo and typography.
The main thing is to make sure that the content that you are creating should relate with your audience. Make sure that you match your products with your audience. If your audience find relevant content and products on your website once, they will get back to your store again and again. For example, if you are selling outdoor furniture, you may e-mail some interior designers asking about the latest trends in outdoor furniture or their favourite trend. They will send your different images and content. You can post this content on your website. Different people will now engage with your website. They will see your content and comment, like and share it.
No matter what kind of business you are doing, you need to make sure that you have a credible website. People should know who you are and that you offer unique content to them.
You need to make sure that you have different social media pages of your company to promote your products. Connecting your audience on social media platform is very important.
4 Tips to turn your Dropshipping Store into a Long-term brand
It is not a big deal to start your own Shopify Dropshipping store in the current scenario. However, it takes a lot of effort to actually turn your store into a brand. In this article we will talk about tips and information to grown your Dropshipping store into a brand.
What are the basic fundamentals of a brand?
Before turning your store into a brand, it is very important to know why brand is important. It is crucial to know why people prefer brands over random companies. You need to understand how brand works to turn your Shopify store into a brand.
Reasons why people prefer brands?
- Because of the quality of the product.
- Due to the hype around the brand of the product.
- People these days want to be a part of adult culture. For example, people who go to gym will likely to buy products from Jim Shark just because they want to be a part of gym freak community.
- Brands are professional, established, trustworthy and have reviews on its site.
How to transit your store into a brand?
Turning your Dropshipping store into a brand will fetch you more customers and reap a lot of money. Without delaying any further, let us talk about the tips:
1 – Reduce the Shipping time:
It takes more than 12 days for e-packet to ship excluding the processing time. Processing almost takes 7 days. That means your product will reach to your customer in more than 27 days. This is not good for the reputation of your brand.
Your main goal should be getting the products to your customers as soon as possible that less than 10 days.
First thing that you need to do to ensure quick delivery is to chose manufacturers located in your own region. For example, if you are living in USA, you should go for manufacturers in the USA only.
Second thing that you need to do is to get an alternative of AliExpress (E.g.- Light in the box). The other sites may offer quicker shipping than AliExpress.
Lastly, you can import or ship your favorite products to printful or any warehousing company. When you will get an order, these warehousing companies will fulfill your order and send it to the customers. It won’t take much of effort from your side and will fulfill your order from your store itself.
2 – Work on your Dropshipping website:
When it comes to websites, most of the Dropshipping websites are not on point. They are either very slow or lack basic aesthetical aspects.
For fixing your websites, you must look upon how your competitors are doing. This doesn’t mean you have to copy from them but you must focus on how their websites are working.
You must clean up your website and social media accounts in order to present your store as a genuine store and not a scamming website.
You also need to make that the ads of your products are good enough to attract your customers. Do things differently or post very unique ads.
Don’t ever use white background on pictures.
3 – Focus on Customer services:
It is very important to deal with customers, refunds, exchanges, etc. in a professional manner. You must never ignore your customer’s grievances. If people want a refund of their purchases due to a genuine reason, then go for it. You can also convince the customers to exchange the products instead of refund. Stay polite to your customers.
4 – Under-promise and over-deliver:
This is the golden rule for growing your store. Don’t say things which you can’t deliver to your customers. If your products take 10 days to deliver, don’t tell your customers that it will only take 5 days. Always over-deliver to your customers. You can also deliver a small gift cards to your customers.
So, these were the tips to turn your Shopify Dropshipping store into a Brand.
Why People buy Brand Name Products?
Let’s think about the value of names for a moment. As the fantastic William Shakespeare as soon as composed, “What remains in a name?” Well, according to marketing research and anecdotal proof, a lot. This is particularly real when it concerns e-commerce and retail. That’s why effective business invest a lot on their marketing– they desire customers to bear in mind their brand name and items. If a customer has a favorable experience with a trademark name item, then they are far more most likely to end up being a regular customer. As a result, dropshipping top quality items is an outstanding method to produce broader earnings margins and client commitment, although there are specific factors to consider to consider.
Let’s take a minute to analyze the primary reasons people purchase trademark name items:
- They supply comfort— Customers are constantly trying to find fulfillment, convenience, and benefit. They can accomplish these in a retail setting by sticking with brand names with whom they have a preexisting favorable relationship.
- Choices take less time— Customers likewise desire things to move quickly and to not be overwhelmed with options. This is likewise called the paradox of option– the more alternatives a customer has, the longer it considers them to decide. Nevertheless, if their preferred brand names are offered, then they will make the option rapidly and definitively.
- Branding specifies items— If a brand name has actually established a relationship with the customer, then they will understand what distinguishes the item and makes them better than generic alternatives.
- Brand names make customers feel safe— People usually play it safe. Investing money is a type of risk, so people are more apt to invest money with brand names that they understand and that make them feel safe.
- Brands include worth— The image of a top quality item includes worth– customers want to pay a premium.
- Individuality is connected to brand names— Regularly, brand names can show the self-perception and characters of the customer.
- They end up being a shared experience— Customers who are loyal to a brand name are extremely most likely to share their favorable experience with other customers, consequently promoting a sense of neighborhood and connection.
A Bit of Industry Groundwork
The huge UK merchant Onbuy carried out a consumer study that had some fascinating conclusions:
71% of customers specified that it was necessary that they acknowledge brand names prior to they acquire a great.
52% of customers stated that brand is the most essential element when selecting an item to purchase.
As you can see, trademark name are exceptionally crucial. Dropshipping top quality items will guarantee that your prospective consumers are getting the particular items that they are searching for which the marketplace need is satisfied.
Why do customers feel in this manner? Well, it is essential to keep in mind that there are 2 crucial principles at play here:
Brand name awareness— Likewise called brand name recall, describes the customer’s level of awareness and capability to bear in mind a particular brand name.
Brand name commitment— If a customer has actually had adequate favorable experiences with a brand name, they will end up being devoted consumers.
As an online seller, you wish to have the ability to take advantage of both of these. To do so, nevertheless, you require to begin dealing with name brand name wholesale dropshippers. If they are an authorized wholesale supplier, then you can quickly begin dropshipping these extremely preferable items and drive revenues for your online shop. Furthermore, providing trademark name items right away grants your service an air of authenticity that will attract prospective consumers.
How To Begin A Brand Name Dropshipping Service
Let’s state you have actually chosen to begin dropshipping top quality items. Fantastic! You can now fulfill particular needs in the online market. However where do you begin?
- You need to pick and register your DBA and service name.
- Select business structure that finest fits your requirements (LLC, sole proprietorship, and so on).
- In order to do your taxes, obtain a company identification number (likewise referred to as an EIN).
- Depending upon where you run and what sort of top quality items you choose to offer, then you will require to get service licenses and/or authorizations from the community, state, or federal government.
- Select your dropshipping provider. Identify what you are searching for in a provider and after that discover the one that finest fits your service requirements. There are a variety of various tools and techniques you can utilize.
- Select your specific niche. You require to recognize a piece of the market that you recognize with which can be successful.
Never ever ignore the significance of numbers 5) and 6). In fact, these are the most vital actions, so make sure that you effectively perform them.
The Advantage of Dropshipping Branded Products
So let’s state you have your provider and your specific niche. Now you’re ready to equip your online shop. However which name brand name items do you select?
- Not controlled by all the significant brand names– The dropshipping market is crowded, so it’s finest to prevent name brand name items that have market saturation. Keep in mind, you wish to take your piece of the pie so that you can share in the earnings also. For instance, say the word “mobile phone” and what is the first thing you think about? Apple? Samsung? The smart device market is saturated and controlled by these brand names, so market penetration is simply not most likely.
- Something light-weight and little— Keeping shipping expenses down is a great way to keep your operating expense in check. The agreement is that the perfect trademark name dropshipping item can fit within a shoebox and weighs less than 4.4 pounds (2 kgs).
- Products that are not seasonal— Preferably, you wish to prevent dropshipping brand items that customers just desire for part of the year. The most lucrative items remain in need throughout the year.
- In the perfect rate variety-– Trademark name items that retail for in between $15 and $200 are best. In fact, this cost variety is called the sweet area in e-commerce. Anything listed below $15 and the earnings margin is simply too narrow while anything above $200 will be challenging to offer in big amounts.
There are exceptions to these, however this is the very best method to begin dropshipping top quality items.
There are a variety of pros to dropshipping top quality items, consisting of:
- High brand name awareness— By offering understood and developed items, you will not need to invest excessive quantities of digital marketing money to inform prospective customers. They will currently understand the brand names and have high purchasing intent when they browse the item.
- Greater brand name commitment-– The best objective of every dropshipping shop is to establish regular customers. The very best method to do so is to offer trademark name items and exceptional service. This will produce consumer commitment on 2 levels: the brand name and your shop.
- Premium costs— It’s clear that customers desire brand items and want to pay more. If you pick your specific niche carefully and team up with the very best name brand name wholesale dropshippers, you can charge these premium costs and have a larger earnings margin.
- Less returns— Customers will be much less most likely to return items. They are currently knowledgeable about the item in question and understand what to anticipate.
As you can see, providing trademark name items to your clients is a great deal: their particular needs are fulfilled and your online shop flourishes.