How do Trending Products Go Viral?
There are a few factors that sway the virality of an item and they extend from the enthusiastic effect on the perceivability that the item passes on.
Enthusiastic Impact: Anything that evokes a passionate reaction inside customers will consequently outline an association with them. Following a distressing or awful day, people need to have the alternative to destress and have something that helps then with lighting up their day; when an item can give that enthusiastic discharge it is most likely going to turn into a web sensation.
Practical Value: A product that is truly helpful and takes care of an issue for consumers or encourages them be increasingly productive is bound to be prescribed by them. Practical value can beat the esthetic or face value of certain products and can enable a product to reach that viral stage. Oftentimes, competing brands within the same industry expand on the basic practical value of a product and add the esthetics to boost sales and give customers exactly what they want. This assistance manufacture the viral status of a trending product.
Social Currency: When a product establishes a consumer’s image as someone who is “with the times” and ahead of the social bend it establishes itself as a must-have item. This attribute helps in the virality of a trending product enormously.
Visibility and Recognition: A product that stands out and is easily recognizable by customers is a product that is probably going to trend as the brand positioning is apparent and desirable.
The Top 17 Trending Products and Niches for 2020
We’ve taken the time to search through many different industries and products to create this list of trending products and specialties for 2020, and although a portion of these products are already trending, a few products we anticipate to trend in the near future based on our insights and research. We strongly encourage you to conduct your own research and due constancy for each and any of these products or specialties before you choose to start your own business selling them.
1.GREEN TEA
Green Tea Trend
Not only has green tea consistently been moving as a trend since the early 2000s but it has been developing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many utilizations and variations of the product allowing for merchants to think of new product ideas that incorporate green tea or green tea extracts in them.
2.MATCHA
Matcha Tea Trend
Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it’s extremely top of the line green tea that has been ground into a fine powder and because you actually consume the entire leaf rather than just steeping it in hot water, you get an a lot higher concentration of good things from the tea. Much like green tea, this product can be utilized as an ingredient in many other products as a flavor, infusion or extract.
For merchants searching for a premium tea to sell, or premium tea-flavored or tea-injected products to sell, then matcha is worth investigating. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here in case you’re interested in learning progressively about the set-up process.
3.DETOX PRODUCTS
Detox Tea Trend
“Detox” is a trending popular expression that can allude to many different types of products in the health and wellbeing industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to assist consumers with shedding pounds, gain vitality and deplete harmful substances from their body. It’s conceivable that you’ve seen detox teas being advertised on your Instagram and Facebook channels in recent months as this trend has gained momentum.
On the off chance that you decide to seek after detox teas, or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to assist you with creating your product and take into consideration the legal responsibilities you’ll face as a business for selling consumable products.
4.NOOTROPICS (“SMART DRUGS”)
Nootropic Trend
Nootropics, also alluded to as “smart drugs,” assist consumers with centering better, think clearer and work harder, and they have been ascending in popularity in recent years. Popular faces in the ecommerce industry, for example, Tim Ferris introduced many individuals to this relatively new term in 2015 and it appears as if this has just added fuel to the fire from that point forward. One thing to remember is that nootropics are a mostly unregulated market at the moment so you’ll want to take careful consideration about picking them as a potential product idea to sell and do your own research before aimlessly offering them to people in general.
5.MACRONUTRIENTS and WORKOUT ENHANCING POWDERS
Pre Workout Trend
Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of, nonetheless, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is turning out to be increasingly more prevalent as individuals’ interests are rapidly shifting towards their health, diet, and prosperity. Macronutrients are nothing new, consumers have just gotten recently interested in them. This has started to generate a response in brands who are hoping to connect with these consumers by advertising their food product’s macronutrients at the forefront of their marketing campaigns.
Protein powder is a notable workout enhancement powder that enables muscles to repair after a workout, but it’s nothing new. It has been a part of mainstream trends for a long time now, notwithstanding, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly alluded to just as “pre-workout,” has started to carve a place in the market.
While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of vitality to assist them with having productive workouts. This innovative delivery of a basic product is a quick way to offer to the end consumer.
Already in the fitness industry? Shift your concentration and offer pre-workout supplements while this trend is on the rise. Marketing a food or beverage product? Sparkle the light on its macros. Not in the fitness, diet and health industry yet? Get on it sooner rather than later, because consumers are becoming tied up with it increasingly more each year.
6.ACTIVE HOLIDAYS
Fitness Holiday Trend
Perhaps it’s thanks to the blasting fitness industry, the quantity of millennials who prioritize turning out as part of their lifestyles, or the developing number of retirees who are hoping to maintain active in retirement, but active holidays have been a rising trend in recent years.
Rather than vacationing in a warm climate where families, companions, and couples normally relax oceanside and enjoy tasty foods and beverages, active holidays blend a bit of travel, relaxation, fitness and healthy living respectively into one good-for-the-spirit pack. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and appreciate a tropical environment. Two of the top companies offering active holidays right presently incorporates The Body Holiday and New Horizon Escapes which guarantee individuals a total health experience.
In case you’re able to host or lead active holidays, let it all out! Their value really stems from their location and the activities and amenities they offer, so bear that as a primary concern. On the off chance that that’s not in your realm of expertise, base a business around giving gear, accessories or gadgets to active holiday suppliers or to customers who participate in active holidays.
7.KETO FOODS
Keto Food Trend
The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet powers the body to consume fats rather than carbohydrates and has gotten fairly popular in the course of recent years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some strong medical backing and thus has stayed around for some time.
There is a specialty for keto food products that has a pretty strong consumer base, too. So as to break into this specialty, it would be advisable to really delve in profound into the universe of fit foods, ingredients that constitute such foods and alternative nutrient sources. Once you get its hang, the pay off can be pretty large. While the ketogenic diet is sometimes a medical diet which is prescribed for several conditions, for example, prediabetic and diabetic states, seizure issue and such, many individuals also adopt this low carb, high fat and high protein diet for everyday life. This means that many individuals on a keto diet still want snacks and treats to eat! For example, keto-accommodating bars are popular not only among keto dieters, as they are wealthy in protein, so individuals who care about their protein intake eat keto bars as a healthy snack alternative, too.
8.COCONUT OIL BASED PRODUCTS
Coconut Oil Trend
Considered healthy and functional, coconut oil can be utilized for a multitude of purposes like cooking, as a moisturizer, to make soaps, toothpaste, deodorant and more. Coconut oil has become a more mainstream ingredient in the past not many years, so consumers are interested in it and are already utilizing it to satisfy various jobs throughout their life.
Think about how you can bounce on the coconut oil trend and make it increasingly accessible or desirable to consumers. Maybe there’s an utilization for coconut oil that consumers haven’t heard of yet, or maybe you can package coconut oil in a progressively convenient way for consumers. Consider whether you can add coconut oil to other products to make them progressively desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!
9.BEARD OIL
Beard Oil Trend
Beard oil has been trending throughout the previous hardly any years and it appears that the trend is continuing. Lately, this market has gotten pretty saturated with a lot of new companies but there’s feasible still space for those that get a little increasingly creative and tighten their concentration to serve narrow specialties within the beard prepping category.
10.CHARCOAL BEAUTY PRODUCTS
Charcoal Mask Trend
Wherever we looked – be it Facebook, Instagram or even in actual stores (both online and block and-cement) – there were charcoal beauty products on the racks. These products boast the presence of activated charcoal which has several benefits: In toothpaste it acts as a natural whitening agent and in face washes and face masks it acts as a purifier and assists with detoxifying the skin.
On the merchant’s side of things, charcoal beauty products are one of the best selling online products in the beauty and makeup specialty. The trend appears to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is easily available to most countries.
11.BALAYAGE PRODUCTS
Balayage Trend
Baylage is a popular type of hair shading that makes the hair appear as though it has natural volume with the utilization of highlights. While this is a repetitive trend in the fashion and hair industry, this time around it appears to be more popular than any time in recent memory! The look can be achieved at home or by heading off to a salon which means that the target base is slightly greater: Salons, stockists and individuals can all be targeted for sales.
The products used to achieve this look include: Hair toners, lighteners, spatulas, shading application brushes, aftercare products (shampoos, masks, conditioners, etc) and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. On the off chance that you are hoping to break into the beauty segment and especially the hair styling and care specialty, the balayage trend and the associated products may be worth investigating.
12.FAKE EYELASHES
Fake Eyelashes Trend
Fake eyelashes have been around for some time, be that as it may, in recent years they’ve encountered a massive overhaul in both style and innovation to make them more beautiful and functional than any time in recent memory. Sell more with a store domain name.
Disclaimer:
Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by utilizing different materials, sizes, hues and even adhesive methods in an effort to make false lash application easier and for an increasingly worthwhile result. There’s lots of room right now innovation and creativity and consumers are available to trying new things.
The product also falls into the category of products that can be upsold. By and large, false eyelashes are bought in mass. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and transport. To learn progressively about starting a false eyelash company from scratch, look at our case study with Esqido, an extravagance false eyelash company.
13.BAMBOO TOOTHBRUSHES
Bamboo Toothbrush Trend
Minimalism has increasingly become a lifestyle decision for many individuals and it is a trend that is continuing to develop. This, combined with the fact that consumers are often searching for increasingly sustainable alternatives to products they regularly use, has also put products, for example, bamboo toothbrushes on the trending list.
While this product has been around for some time, popularity-wise, it still hasn’t reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can give advantages later on as the product continues to gain momentum.
While you are at it, investigate the “zero-waste” trend to see which other major markets might be disrupted in the future – soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn’t just a lucrative business path but it also has a vibe good factor to it, making it almost irresistible to the new age of eco-accommodating or trend-savvy entrepreneurs.
14.NIGHT FACE MASKS
Night Face Mask Trend
The beauty and healthy skin industry is something that will perhaps always be around as a “trending market” which is the reason it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.
Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as turning into the next “hot product”. In the event that you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products ought to be an easy decision.
15.MAKEUP BRUSH CLEANERS
Makeup Brush Cleaner Trend
Makeup has become such an interesting specialty to work within as trends are constantly developing, and they do so rapidly. The things that don’t drastically change, in any case, are the application tools; the most prominent ones being makeup brushes and sponges. What’s astonishing is that statistically, 61% of makeup wearers don’t clean their brushes each month because of the painstaking effort and lack of general expertise of the procedure. This leads to makeup brushes deteriorating after some time and causes bacteria to develop, which is terrible for the skin. This is the place makeup brush cleaners step in. There are many different types of brush cleaners like strong soap-like cleansing bars, fluid detergents or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks and brush hair re-shapers to make the cleaning procedure significantly increasingly efficient for consumers. Think about how you can make makeup brush cleaning easier or increasingly efficient for consumers and how you would structure your product
16.ENAMEL PINS
Enamel Pin Trend
Enamel pins appear to be one of those common trends that come around at regular intervals and has been around for several decades. These days, enamel pins are trending again because of the capability and ease of planning and/or personalizing your own pins. These pins are a great fashion accessory as they tidy up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also utilized by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the vehicle of a certain message.
Ideally, to sell these in high volumes, you might want to construct a strong marketing campaign and perhaps target fandoms, lifestyle gatherings, and mainstream society enthusiasts. In case you’re interested in learning progressively about how to start your own enamel pin business, look at this article.
17.BEANIE HATS
Beanie Hat Trend
While most stores don’t stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Contingent upon the size, knit pattern, and material of the beanie hat, they are broadly purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically extends your target audience. At the point when the winter months do arrive and the temperature drops, this product will almost turn into a necessity for customers. A great way to increase sales is pack beanie hats with other winter accessories like gloves or a maybe even a scarf – all these products are easily available to stock.
For a newcomer in the ecommerce industry with an emphasis on the fashion specialty, these are a great product to start off.
