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4 Ways To Promote Your Drop Shipping Store
I started my very first online drop shipping shop in late 2016. It was a massive learning curve that I had to get through quickly, but you’ll see results starting to roll in if you put in the effort like all things in life. My dropshipping tour, so far, has been fantastic.
Last Month, out of a total of 8,706 visitors, my drop shipping shop gained me a total of $2,177,04. (With an approximately 50 percent profit margin). Not bad.
It’s fantastic to see over 9,000 targeted visitors come into the store and making sales, but that’s just scratching the surface for me. I will have 900,000 visitors if I can get 9,000 visits, and then my sales can rise.
All of this comes down to more (target) traffic, so that’s what I want to talk about today:
How to Promote Your Drop Shipping Store
Currently, while I’ve only been doing drop shipping at this stage for a while, I’ve also been creating websites and making money from them for the past five years, so I understand a thing or two about traffic and how + where to get it from.
For someone trying to get more views and advertise their web properties, the following tips will apply; whether it could be a dropshipping shop, a blog, a sales page, a forum or whatever; these tips are what I know works.
I have to put in a little disclaimer here now, as usual, to tell you that this is what worked for me.
There may be hundreds (and there are) of other ways to market your dropshipping shop, and note that the tactics that work for me may not work for the business in which you function.
I’m going to demonstrate these marketing tactics, though, are what I’ve used across several various niches to support different shops and websites, and I’ve seen consistent outcomes across the board.
Ready to start?
Here are four strategies for promoting your dropshipping store:
Let’s start with the method that I know all of you have heard of:
Facebook Ads & Dropshipping
Facebook ads have been wonderful to me, and every marketer trying to drive more traffic is just a dream come true. With Facebook Ads, the things I’ve seen happening to me and many other drop shippers are truly magical, and this is something I recommend everybody (at least) tries to do.
You’re going to need a budget for this now because if you have $0, then this might not be for you, but once you see the results I get from Facebook, you’ll soon see why I think they’re such a big deal and why I first put them in these four ways to advertise your dropshipping shop. This is what I usually pay to advertise on Facebook in my store:
Now I’m not sure if and to be honest with those numbers and above or below industry standards; I don’t care as they are low enough for me to make a profit, which is essential at the need of the day; that’s all.
How To Learn Facebook Ads
As I have said, you will need a budget. As you can see above, last Month, I spent $753 in total, but that’s not all. If all of this is brand new to you, don’t go to Facebook Ads without knowing what you’re doing, as that’s a guaranteed failure right there. Get organized, get some data, learn the platform’s ins and outs and start testing.
With it, you don’t have to be an expert-I doubt anyone is given the immense depth and power it has, but you need to know the basics at least. One of my favorite Facebook Ads guru Franklin Hatchett (the man behind the infamous $5 method), is here.
Watch long videos of this hour and more from his YouTube channel, and that should be sufficient to give you at least an idea of what to do next:
FYI: Franklin also has a unique dropshipping course that goes far beyond just Facebook Ads; here are some of my Franklin Hatchett & his techniques reviews:
SEO and Blogging
This is probably the slowest way to promote and market your online store, but when you see it through and have patience with the results, it’s deadly. If you are looking for e-commerce to make a quick buck, then this is not for you.
But, if you want to build an extended, sustainable business model, you should start thinking about how to optimize your SEO dropshipping store.
How to Do SEO for Dropshipping?
Because the system is built against them, dropshippers (and eCommerce stores in general) struggle a lot with SEO. Amazon dominates the search results for any product you can type into Google, for instance, so good luck trying to compete with such a massive brand with billions of dollars in advertising capital and an army of employees.
What solution is there?
Anyway, could you do it?
Learn some basics of SEO and start using Shopify as a blogging tool, it will take you some time to figure out what works best because for each niche it’s different, but I’ll share the strategy I’ve used here:
Do some research on keywords:
For example, if “yoga mats” are sold in your dropshipping shop, your blog content should look something like this:
“x Yoga Benefits.”
“the best beginner yoga mats.”
“thick mats for yoga.”
“Beginners’ Yoga Mats”
“brown mats for yoga.”
It’s a long shot, but you’re going to start getting picked up for some keywords like this in time and with patience, and it’s going to get the ball rolling for you. Start redirecting those readers to specific product pages in your store once you start getting traffic to those posts. For example, 20 different yoga mats you can link to in your store can be featured in the post “The best yoga mats for beginners.”
This is already a good step forward, and you’re going to get traffic and sales and don’t forget; you can create such posts over and over again. There’s a lot more to it, but for the moment, for the foreseeable future, doing the above will help you get started.
Check out this excellent video for a bit more of a technical approach to e-commerce SEO:
Promoting Your Store on Social Media
Right, it is an excellent way for you to promote your dropshipping store to move on to social media, which yes;
As of today, my social media includes three platforms for my drop shipping store; Twitter, Facebook, and Pinterest, and these three combined get me about 40 percent of my total traffic.
This is also 100 percent free traffic, just like SEO. All I have to do is keep the updates on these channels flowing, and I’m good. For that, I use a handy tool called Buffer.
Buffer enables you to schedule social media posts in advance, so I never share products and content. I have updates to go through for the next three months at the time of writing this. Not to spread you too thin is one tip I’d like to give here.
Focusing on one social media and doing it will be much better than half-assing it across four platforms. Choose one; I’d say Pinterest if I had to recommend one and concentrate on increasing that to the moon.
Pro tip: Remember, you can start creating look-alike-audiences for your Facebook Ads once you start getting traffic from social media and SEO, which will reduce costs and (should) increase your conversions as well.
Using DropShipping for Email Marketing?
I have to mention another great way to promote your store, last but not least, and that is the highly talked about and discussed the method of;
Yes, email still works incredibly well, and it contributes to a lot of online sales, not just for me but for anyone who knows how to use it well. I also schedule my emails in advance, like social media, so at this point, I have updates worth one Month that are already scheduled to go out + an automated sequence for every subscriber that joins with a healthy mix of both helpful content and straight hard-selling emails.
The thing about email is that it takes time to grow a list that makes you money, but you can increase email subscribers in plenty of ways. The best thing that has worked for me so far is to offer anyone who joins my list through a pop-up as soon as they land in my shop a 20 percent discount.
These are the analytics of my life for this app. It has around a signup rate of 4 percent, and 117 sales been also accounted for. If you’re wondering, the app I’m using right now is a free version of the Privy app.
Thank you very much for reading this post and I hope I have provided you with a few thoughts on how to promote your online dropshipping store best.
“I know this dragged on a bit, but this “drop shipping hustle” is something I’ve just begun to explore and have seen many advantages come out of it, so I’m excited to share this information with all of you “as I get it.