TikTok, a social networking app for voiceover and video sharing that has taken the globe by storm, is TikTok.
It has provided ample opportunities for eCommerce enthusiasts to market their businesses and grow their businesses through visual engagement, with over 689,000,000 users around the world.
It is a great medium for dropshippers to increase their reach. Dropshipping on TikTok can be a little different from other social networks.
We will discuss in our Ultimate FAQ Guide how to reap the many benefits of this rapidly expanding platform.
Let’s get right into it!
TikTok Dropshipping –
Dropshipping is possible on TikTok, provided you have a product in mind and your WooCommerce website ready.
TikTok, like other social media platforms can be effectively used to market dropshipping businesses.
This will be covered in more detail in the next section of this guide. In short, businesses can upload videos and run ads campaigns or reach out TikTok influencers in order to promote their products.
Dropshipping on TikTok is profitable?
Dropshipping on TikTok can be profitable or not, depending on your product selection, target audience, and marketing strategy.
Remember that approximately half of users on TikTok have ages between 18 and 29.
You need to optimize your marketing efforts based on what is currently popular among Millennials or Gen Z.
This will allow you to maximize your reach and increase your chances of making more money.
How to Create a TikTok account for Dropshipping?
It’s easy to open a TikTok account.
You only need basic information such as your email address and phone number. After verifying your account, you can optimize your profile by entering a code.
To make your profile standout in the crowd, you can also use the following tips:
Choose the right birth date
Dropshipping is a business you are likely to be starting by the age of 18.
People often appear younger by simply entering random numbers.
When the app asks you for your birthday when you create a business profile or regular account, ensure that you choose a date that is at least 18 years old.
Your account may be closed if you do not comply with these restrictions. You will also lose the ability to stream live streams or view certain videos.
This will eventually impact your reach, and ultimately defeat the purpose of TikTok.
Make sure you use consistent social media handles
We recommend that you remain consistent on your social media accounts across all platforms if possible. The same goes for TikTok.
This is particularly important if your goal is to be a brand and not just another dropshipping company.
This will allow you to get more views on other platforms and vice versa. It would also make it easier for your followers find you on other platforms.
Select a high-resolution profile picture
You can use a logo or your personal picture. Make sure it is high resolution.
We recommend that you hire a professional graphic artist to create your logo. It will represent your brand.
If you are using your own photo as the brand personality, get it professionally taken. Sending a warm smile can convey a positive vibe.
Write a Compelling Profile Bio
Setting up your TikTok dropshipping accounts is only as easy as creating a compelling bio.
There are only 80 characters that you can work with. To rank higher in search results, make sure you are targeting the most important keywords for your business.
Don’t forget to include a link to your shop so potential customers don’t have to look around for the right product.
Connect TikTok Profile with Youtube/Instagram (Optional).
It is not mandatory, but connecting your TikTok profile to your Instagram and YouTube can make a huge difference in increasing your followers.
If you have an existing following on any of your 2 accounts, this is even more true.
Simply tap on “edit profile” to connect your accounts. At the bottom of the screen you will find all the options that you need.
How you can benefit from a TikTok business account
TikTok business accounts have a wider range of features than typical creator profiles. This is especially true if you upgrade to a Pro account.
Here are some of the many advantages of TikTok Pro accounts:
- You can check the views of your videos.
- Trend status for video and content
- Information about the geographic location of your audience
- Detailled audience insights, including gender.
- Your account’s overall growth.
How do I switch to a TikTok Pro account?
Follow these steps to switch to a TikTok Pro Account.
- Step 1: Log in to your profile
- Step 2: Click “Privacy settings and settings”
- Step 3: Tap “Manage my Account”
- Step 4: Click the “Switch To Pro Account” button.
- Step 5: Click “Continue”.
Follow the steps on your screen, and your TikTok Pro account is ready for use in no time.
Dropshipping: Are TikTok Ads Worth It?
Your marketing efforts will determine whether TikTok ads work well for your Shopify dropshipping shop or not.
You will need creativity in this department, as most users on TikTok have just turned 20.
TikTok ads are a great way to make big profits. The younger generation is more likely to buy impulsively if the ads catch their attention.
TikTok ads are $10 for every thousand impressions. The cost of an ad can quickly add up, depending on its length and format. This could easily take a lot out of your pocket.
Before you jump into creating TikTok ads campaigns, it is important to weigh the pros and cons of each option in order to achieve your desired results.
Five Types of TikTok Ads for Growing Your Dropshipping Business
TikTok ads can help you increase your sales. To be able to execute your advertising campaigns effectively, you must first understand how they work.
These are five types of TikTok ads that you can use for growing your dropshipping business.
Advertisements for Brand Takeovers
Because they are only seen once per day, brand takeover ads have lower competition. These ads typically last 3-5 seconds and can be made using images or videos.
The ads appear on the For You Page immediately after the app is opened. This ad is compatible with the hashtag challenge, and can be used for promotion.
Hashtag Challenges
#Hashtag challenges can go viral if done well.
They work by the brand issuing a challenge and establishing rules.
Users will need to create TikTok content according to these rules and then upload it using the given hashtag.
To encourage participation, some brands offer giveaways and rewards with hashtag challenges. This is a great way to increase brand recognition.
Advertisements in-feed
Users can see in-feed ads on the For You Page, or what you might also call the news feeds. You can stretch them to 60 seconds but TikTok recommends that they be kept 9 to 15 seconds in length.
These ads can be shared and include a call to action button that directs users to the landing page. These ads are great for increasing traffic to your site.
Branded effects
Branded stickers and filters are a great way to make your brand more memorable if you’re a dropshipper of private labels.
Filters can be a real charm, as TikTok’s purpose is to share and create videos.
Having custom filters created for your brand will increase engagement and possibly drive sales.
Topview Ads
As the name implies, the Topview Ads appear immediately after the TikTok app is opened. These ads can autoplay and last up to 60 seconds.
They can be viewed full-screen with sound. To make the ads more effective, it is a good idea to include a call to action at the end.
They are a great way to increase your reach and can be one of the best investments you can make for your dropshipping business.
TikTok is a good tool for Shopify
Shopify and TikTok have teamed up to help business owners connect with younger prospects and drive sales.
If your Shopify dropshipping target audience is below 30, TikTok could have a significant impact on your overall revenue.
How do I use TikTok with Shopify?
Click on “add app” to locate the TikTok app in your Shopify app shop. This will install TikTok on your Shopify store.
Once you have installed the app, you will be able to access a number of features such as:
Video-Generator Tool
Video-generator automates TikTok ad creation.
You only need to find the relevant videos or images that you want to use in your ads. This tool will take care of the rest.
Pixel Installation
TikTok Pixel allows Shopify owners to track user activity and the performance of their ads campaigns.
You don’t need to modify any code to add TikTok pixels, unlike before.
TikTok Pixel is easily added to your Shopify store once the TikTok App has been installed.
Campaign Analytics
TikTok Pixel’s analytics can be used to improve the effectiveness of your advertising campaigns.
It can also help with sales, as it makes it easier to identify which ads perform best.
Audience targeting
TikTok allows you to target ads based on the demographics, location and behavioural options of your audience.
This will help you narrow your niche and allow you to identify the type of customers Shopify is appealing to.
Apart from the above features, Shopify and TikTok are actively working together to enable users to browse and buy products via the TikTok App.
How can you find winning products on TikTok to Dropship
No matter how many ads you run or how much money you spend on advertising, if your products don’t appeal to your target audience, your efforts will be in vain.
Browse Hashtags
TikTok’s search bar allows you to quickly browse through the hashtags section to locate products.
You can search for generic hashtags such as “#amazonfinds”, or search for specific products like a “posture correctionor”.
Then, look at the hashtags list to see how many people have been talking about these products.
Dropshipping the same product is possible, or you can find something similar that isn’t being targeted by dropshippers.
Find eCommerce Platforms
Use the search filter to again type the name of an eCommerce platform such as AliExpress.
There will be hundreds, if not thousands of videos of people showing off different products.
You don’t want each video to take up too much of your time. You should quickly skim the videos. Otherwise, you will waste time and go down a rabbit hole without learning much.
Look for Latest Trends
TikTok, as we said earlier, is a popular tool for people in their 20s. Look for trends that appeal more to the younger generation.
Consider the fidget spinning machine as an example. Although the hype surrounding it was brief-lived, adults rarely bought them.
Dropshippers also made huge profits from fidget spinners.
Your product choice doesn’t need to be unique or sophisticated. You should make it appealing to a younger audience.
Dropshippers: Common Tiktok Marketing Strategies
Don’t worry if running ads campaigns is too costly for you.
These 3 marketing strategies can be used to make dropshipping more visible:
Hosting livestreams
TikTok works in an odd way, and you never know which videos might be picked up by it. It can be a great way to grab the attention of your audience by hosting live streams on a regular basis.
Live streams can be a waste of time if you don’t have any creative ideas. Before hosting the session, make sure you have a plan for how to keep your audience entertained.
Influencer Marketing
Influencer marketing is one way to promote dropshipping.
It might be more cost-effective to run ads campaigns if the influencer has a large following. They can promote your product and bring you immediate traffic.
Influencers are also able to attract the attention of their audience. They will produce high-quality content that will help your brand become more prominent.
You could contact someone you know or DM one the many TikTok influencers who do paid PRs.
Giveaways & Contests
Free stuff is a great way to get people’s attention. Giveaways and contests are a great way to grab the attention of the masses.
Combine exciting giveaways and the hashtag challenge mentioned above to create a recipe for viral success.
Common Mistakes When Dropshipping on TikTok
TikTok’s features are quite distinct from other social networks such as Instagram and Facebook.
It is easy to make a mistake by believing that the same methods would work on this platform.
Here are some common mistakes people make when dropshipping on TikTok
Neglecting the Visuals
Marketing is already a part of visuals. TikTok is even more important.
Video content creation requires creativity. Your ideas won’t get far if you focus only on the visuals.
You want your videos to go viral. Everything must be perfect, from the background to video quality.
If you don’t, your idea will be copied by someone else who will present it more engagingly and take your business.
Longreads
Users can be turned off by longreads. Particularly on TikTok, which is a video-sharing platform.
Writing engaging, yet precise content is key to this. You only have a few seconds when you want to grab the attention of your prospect to sell your product.
You must target their pain points from the very beginning. Make your posts concise and direct and connect with readers on an emotional level.
Insufficient experimentation
To make a business grow, it is important to experiment. TikTok is updated almost every day with new trends.
If you feel your business has reached a plateau, try out new things.
We are not asking you change your product or start a new company. Instead, you can try new marketing strategies.
Choice of Music
TikTok was founded on the idea that music is an essential element of video content creation.
Make sure the background music you use when promoting a product is appropriate for the audience.
Try including popular music for young people if you are targeting them.
Market knowledge is insufficient
We mentioned that TikTok is constantly changing. You must keep an eye on these trends if you want to grow your business.
Browse through videos and search for the most recent hashtags to see what’s hot.
You should also be aware of temporary viral products. They can be risky but they can help you make big money in a very short time.
Insufficient Creativity
To be a successful dropshipper on TikTok, creativity is key.
It’s not easy to produce short videos frequently, but it can help you make your brand known overnight.
If you are unable to think of creative ideas, we recommend hiring a professional marketing team.
Dropship Famous Products on TikTok
TikTok’s unpredictable nature is amazing. A single catchy video is all it takes to make a product viral.
This is also true for the five most famous products below:
A AGROSTE Leggings
Magic leggings are now popular for their ability to lift the butt. You can find them in many different sizes and colours.
They can be worn to exercise or to amaze your partner.
Take note that even something as simple as leggings could instantly go viral.
Are you looking to dropship this product To help you get started, here’s a list legging dropshipping companies.
Sky High Mascara from Maybelline
Dropshipping beauty products can be risky. This mascara by Maybelline caught the eye of many.
The video shows the dramatic results and you can decide for yourself why this product is so popular.
Daybetter LED String Lights
These string LED lights, also known as “TikTok light”, are back in fashion.
TikTokers will often be seen using them in their bedrooms while making aesthetic videos.
They are highly customizable and can be controlled remotely.
Glowing Ceiling Balls
These glow-in-the dark ceiling balls were unimaginable.
These are used to help people de-stress. You’ll see why if you look at the video.
These sticky balls make fun sounds upon contact, and are also very attractive to look at.
Nosame Showerhead
The water filter is what made this showerhead so popular.
It protects your hair and skin from hard water with its filter. It also increases water pressure.
The most difficult part of starting dropshipping is product hunting. As you might have noticed, even the most unlikely products can go viral.
