Last Updated on April 08, 2021
What there to learn new things about Tik Tok marketing in 2020?
Marketing In 2020, on Tik Tok
You must have learned the thrills of social media device Tik Tok unless you are from Mars. And it’s easy-to-consume content that is watched daily-it’s easy to understand why TikTok advertisements are that buzz. On Tik Tok let’s know marketing.
According to Datareportal, 2019, it was attracting 500 million active users worldwide making TikTok 9th in terms of social network sites ahead of well-known sites like Snapchat, Twitter, Linkedin, and Pinterest. TikTok is positioning itself, as it is, as the dream of a marketer.
If you’re interested in marketing on Tik Tok and you’re wondering where to start, well, this article has covered that, including how Tik Tok ads work and the potential for advertising on it by small businesses.
This guide is packed with research-based info, scrolled videos, and is designed to offer Tik Tok advertisements, various features, Tik Tok user base, and quirks the resources you need to grasp. You will learn in this piece how your company can be part of Tik Tok’s strange and beautiful universe.
Tik Tok Marketing: What’s the Tik Tok App?
Tik Tok is a social media that allows users to create and share short music or custom soundtrack videos set to music. Great for widespread use, while users can passively search Tik Tok-scroll and view media of other users without adding to an it-the app has made video production super simple for users.
You may be curious where Tik Tok even came from = and with good reason. The journey to the worldwide fame of Tik Tok is a thrilling one.
ByteMedia owns the app, and in 2017 ByteMedia released Tik Tok as international counterpart to Douyiin. Launched in September 2016, Douyin is a Chinese version of the Tik Tok app, and both are using the same program.
ByteMedia bought the lip-syncing app-Muscial.ly and merged the two devices in August 2018, and since then Tik Tok has gained rapid popularity.
Such exponential growth has led some developers of the Tik Tok to become widely successful, even gaining attention from outside. A talent agency has signed one such user off the back of a viral post-this has also left some other big brands crying out for a piece of the action.
In September 2019 the NFL signed a strategic deal with users of Tik Tok to post-game highlights and videos behind the scenes. Meanwhile, as well as standard Tik Tok profiles, a mix of high-profile media, parties, and individuals have appeared, including BTS, the Washington Post, Korean boy band, Gary Vaynerchuk, and Will Smith.
Who makes use of Tik Tok
You wonder who looks at all those makers of random content! Okay, the material is mainly from those under the 30s. Specifically, those belonging to Gen Z-a are in the class of (16-24) massive 40 per cent plus Tik Tok users. This age group has a growing purchasing power, and therefore it is even more essential to understand Tik Tok ads and advertising.
How to Market Tik Tok
So how do stores harness Tik Tok ‘s power? You have to know. In its present form, Tik Tok has only been around since late 2018, and these are very early days in the advertising sphere of Tik Tok. The following are the standard ways a company will use the marketing app in the future:
Build a Profile
Perhaps the cheapest way to start marketing for Tik Tok is to create a profile, generate content, and build an audience. Nevertheless, there’s a fine art in producing videos that support the brand in two ways and draw viewers.
Consumers on the app don’t use it to stream commercials on Tik Tok. Any business that intends to get involved should have a good understanding of what kind of content is popular before starting an account-worry not; there is a cheat sheet to that effect.
Official Pay-Tik Tok ads
When advertisements are listed on Tik Tok, paying for advertising seems obvious. Nonetheless, the alternative is geographically limited and therefore, only available in certain countries, and it also has a prohibitive price tag. Paid Tik Tok can come in different forms, including:
* Pre-roll ads: The videos will start when the user opens the app
* In-feed ads: Video will appear as scrolls for users
* Promoting hashtag challenges: Videos invite users to send through a custom hashtag
* Branded effects: Custom effect filters for videos from creators are similar to those on Instagram and Snapchat but have brand-specific information.
Tik Tok advertisements cost an arm and a leg, whether you’ve got $150,000 for a sponsored hashtag challenge or $50-$100k to spend on advertising. Then this platform is a decent choice, but at the moment, Tik Tok app advertisements tend to be the realm of brands like Guess, McDonald’s, and Universal Pictures.
The incorporation of a proven, relevant influencer from Tik Tok to promote your product is what constitutes a happy middle ground between trying to produce your content and spending thousands of dollars on Tik Tok ads.
It is what all kinds of companies have begun to do, from established brands like Petco and Elf Cosmetics to smaller brands that want to promote a single product.
Because you cannot include clickable URLs in Tik Tok video captions, it’s hard to guide traffic from these videos to pages, You may have influencers connect to your store in their bio or video comment section to overcome this barrier, although this additional move reduces it.
Shoppable Tik tok videos
Shoppable videos have been available for some time now on the Douyin-Tik Tok sister app. Still, it is a brand new alternative currently being tested by a few influencers from TikTok.
Similar to Instagram’s shoppable posts and “swipe” apps, shoppable videos enable users to add a URL to their Tik Tok commercial videos, taking users to their store at a single tap.
While Tik Tok has announced that Shoppable videos are being tested, it remains to be verified when or if it will be released to a wider audience, so shoppable videos cannot currently be considered a viable choice. But in the event, the app is published around the world; it will open up Tik Tok for influencer marketing, making it easier to sell directly from the profile of your brand.
Whatever the advertising options on Tik Tok appeal to you; but you need a smart, appropriate ad to make an impact. A majority of Tik Tok users have grown up in the internet age, i.e. when it comes to advertising, they are savvy and don’t want to see anything open. Not that they’re automatically against commercials-it just has to blend in.
So the best way for brands to advertise on Tik Tok is to leverage the specific features of the user community and device.
Advertisement with the Functionality of the App
Unlike social networks, users of Tik Tok mostly base their content on memes and trends — for example, what’s famous now isn’t automatically going to be hot in the next four days. And the hint is to jump to patterns until they pop. As much as the original content is valued, so too is reactionary content highly compensated.
The following are types of content that you might want to consider for your marketing on Tik Tok:
Challenges on hashtag
For a game with a hashtag. One user sets a specific task and encourages other Tik Tok users to try it out and use the associated hashtag to post their answers. A user will seek to build a hashtag even though others are not expected to enter, and it spreads.
Hashtags for companies that pay for the hashtag challenge get advertised for a few days sometimes accompanied a microsite where users can purchase the brand’s product inside Tik Tok.
If the popular hashtag challenge fits your product or brand, then it is an excellent opportunity to jump on the bandwagon to attempt getting some views. Make sure you use the hashtag to browse other videos just to get a feel for the different ways you get involved.
Create & Reuse Sounds
The use of “sounds” may be a relic part of Muscial.ly from TikTok, but it’s a big part of accompanying Tik Tok videos. These can include TV or dialogues, interviews, comments by random people, and song excerpts.
The brilliant part is that other creators save a sound used on a video and reuse it on Tik Tok.
There are incidences where a sound famous on Tik Tok thrusts musicians to mega-stardom and the song charting on the Billboards at number one for weeks on end. A good example is Lil Nax, whose song “Old Town” got remixed and ranked number-1 on Billboard Hot 100 for weeks-19-longest before going mega-success Tik Tok.
Sounds are often used in combination with other features of Tik Tok such as dance and hashtag challenges.
Challenges on dancing
Dance challenge is no brainer given the popularity of music on Tik Tok. Other writers recreate one consumer dances to a single song, and the dance could be elaborated or recreated in an elaborate manner-or both.
Effects & Duets
Tik Tok has a pool of filters and special effects that video-creators can feature. Duets allow one to take a video and then record a video accompanying it.
When users try to replicate what the original Tik Tok creator has done, such as crafting or cooking, duets are often employed. Or the original video may be a travesty-creative or comic counterpart.
Tik Tok updates its filters frequently, and developers always have new ones to try out creative ways of using them. The 9-camera split effect, for example, became so popular when one creator used in combination with a song-Mr Sadman.
And it didn’t take long before other users jumped on the bandwagon, and when a cat was featured jolting a slew of real copycat videos, the phenomenon reached a crescendo.
Whether you want to do it yourself, use influencer or pay, all of the features have tons of potential for enterprises to embark on Tik Tok and start marketing.
The list is in no way exhaustive-it is all so fresh, and therefore you bear in mind that there is no one way to build the best Tik Tok ads.
Finding your rhythm with Advertising on Tik Tok
Neither of these formats and features fits your brand in a scenario, hit the search button, and browse Tik Tok and see what else is prevalent, and clamber when you spot a hashtag, composition, or sound you like.
The sky is the limit when it comes to marketing as Tik Tok is a centre of innovation. And because the best way to make the best Tik Tok ads is not yet clear-cut, so it’s the right time to try and experiment with something that could work for companies with low marketing budgets.
Above all, Tik Tok users want clever-fun videos; if you check all of those boxes with your production videos; it’s a matter of time that you create a following. It isn’t always straightforward. In comparison, just from the video, some creators can go viral; for most users, it takes a couple of attempts before everything comes together.