What Is a Product Type in Shopify?

A product type is a key element of Shopify that helps you manage and categorize your products. By default, every product you create in Shopify will be a product type. But what exactly is a product type? A product type is simply an identifier for a particular kind of product. For example, a product type could be “clothing”. This means that any products you create that are classified as “clothing” will automatically have certain features and settings configured for them.

For example, all clothing products in Shopify will have a size configuration, colors, and styles pre-configured. This makes it easy for you to sell clothing products without having to worry about any of the underlying details. All you need to do is add the products to your shop, set up your shipping information and pricing, and you’re ready to go!

What Is Product Type in Shopify?

When you create a new Shopify store, the first thing you’ll need to do is choose a product type. There are five product types to choose from: Storefront, eCommerce, App, Custom Application, and Subscription.

Each product type has its own set of features and requirements, so it’s important to choose the right one for your business. Here’s a closer look at each product type:

Storefront: A storefront is perfect if you plan on selling physical products online. It requires no setup fees and has access to all of Shopify’s advanced features, like automated checkout and custom email marketing campaigns. However, you’ll need to hire a merchant account provider (like 2Checkout) to process payments and ship orders.

eCommerce: If you’re planning on selling digital products instead of physical ones, eCommerce is the perfect option. You don’t need any merchant accounts or shipping services; all you need is a secure website hosted by Shopify. eCommerce stores have access to tons of features like multilingual support, automatic order tracking, and customer reviews. Plus, they can easily be converted into an online shop if needed later on down the road.

App: If you’re focusing on building an app rather than selling products online, App is the perfect option for you. App stores are designed specifically for apps and have access to all of the same features as eCommerce stores do, plus extra features like user registration and in-app purchases.

Custom Application: If you have a unique product or service that you want to sell, a custom application is the perfect option for you. Custom applications are designed specifically for your business and give you full control over everything from your pricing to your shipping information.

Subscription: If you’re planning on selling recurring products or services, a subscription product type is the perfect option for you. Subscription products can be sold in either an eCommerce or app store, and they require no setup fees whatsoever. You simply need to set up a recurring payment system and your customers will be able to subscribe and purchase products automatically.

How to Edit a Product Type in Shopify

If you are looking to add or change a product type in Shopify, there are a few different ways to go about it. The first way is to open the Shopify admin area and navigate to Products -> Product Types. From here, you can view all of the product types that are currently set up in your store. Alternatively, you can click on the Add Product Type button at the top of the page and fill out the form that appears.

Once you have created your new product type, you will need to assign it a name and description. You can also choose which stores should be able to sell products in this format (if applicable). Finally, you will need to activate this product type by clicking on the Activate button.

How to Delete a Product Type in Shopify

If you want to delete a product type created in Shopify, follow these steps: Log in to your Shopify account. Click on the Shopify Admin link on the top left corner of your screen. Click on Product types in the menu bar on the left side of the screen. Click on the product type you want to delete. On the Summary tab, scroll down until you see Delete this product type. Click on Delete this product type.

How product type affects Shopify users

We’ll start with subscription-based products. These are products that require a customer to pay a monthly fee in order to continue using the service. This type of product is perfect for businesses that want to monetize their customer base by charging them monthly fees. 

The next type of product is the one-time purchase product. These are products that customers can buy once and use them indefinitely. They’re perfect for businesses that want to generate more revenue from their sales by selling items that customers can use multiple times without having to spend money on additional purchases.

The final type of product is the eCommerce item. These are products that are sold through Shopify’s eCommerce platform and allow businesses to take advantage of Shopify’s capabilities in order to build an online store. The main benefit of using an eCommerce platform is the fact that businesses can easily sell items worldwide without having to worry about shipping costs or taxes.

How to set up product type in Shopify

Creating product type in Shopify is an important step in setting up your online store. Product type defines the look, feel, and functionality of your products. It affects things like how they’re displayed on the shopfront, what taxes and fees are applicable to them, and how customers can purchase them.

There are a few different ways you can set up product type in Shopify: using the built-in templates or creating your own from scratch. Whichever method you choose, it’s important to follow the guidelines provided by Shopify. Otherwise, your products might not look or work as intended.

To get started, first open your Shopify admin panel and click on Settings > General > Product Type. This will display a list of ready-made product types that you can use as a starting point. If you don’t see any suitable templates, click on the Create Custom Product Type button at the bottom of the screen. This will take you to the custom product type creation screen.

When creating your own product type, there are a few essential things to keep in mind: 1) decide what kind of information you want to include about each product; 2) decide which features are necessary for each product type; and 3) create custom fields for each required field (such as title and description).


In this article, we are going to discuss what product type is and its importance in Shopify. Once you understand what it is and how it works, you can start using it to your advantage in order to create more successful stores. Product type is an important part of setting up your Shopify store, as it determines the format of the products that you sell. There are several different product types that you can choose from, so be sure to pick the one that best suits your business needs.