Want to Make your Marketing Diverse? Here are the 7 Facebook Alternatives
Listen to your grandma: don’t bring one basket with all your eggs.
Of course, your Gran certainly didn’t talk about ads on Facebook, but her advice remains valid.
The cost of ads on Facebook has risen for some time now though views have gone down.
For any company, depending so heavily on one distribution platform is dicey. At some level, you are bound to get caught with your pants down.
And, you lose out.
People don’t use Facebook alone. The average internet user currently has an average of 7.6 pages on social media!
Diversifying the promotional platforms, such as cross-channel retargeting, still has lots of other benefits.
In the end, diversity offers security and rewards.
You’ll get a rundown of seven networks that are perfect alternatives to Facebook in this post.
Let’s dive inside.
Alternative #1: Google Ads
One of the most straightforward solutions to marketing on Facebook is Google Advertising.
Google is the only digital advertisement medium with more digital ad spending in the United States than Facebook.
When you know that Google handles more than 4.5 billion search queries a day, this is unsurprising-over that’s 70,000 search queries per second.
You will advertise on their Search Network and their Show Network using Google Ads.
Google Search Network advertisement is where you bid to put your advertisements on the search engine results page of Google, or “SERP.”
Here is an example from Vivobarefoot, the footwear company:
First, Google’s Show Network advertisement helps you to put advertisements on websites that use Google AdSense:
Using Google Advertising has many advantages, such as:
- Advanced targeting
- Budget control
- Highly measurable
- Fast results
- Remarketing tools
A pay-per-click auction scheme is based on Google Advertising.
Advertisers, in turn, compete on keywords, and the highest bid wins the incentive for ads. Then each time anyone clicks on one of their advertisements, advertisers pay Google.
Alternative #2: Instagram
Facebook may own Instagram, but it is entirely another beast.
In recent years, Instagram has undergone tremendous growth and currently has more than one billion active users every month.
Plus at least once a day, more than half of Instagram users visit the site, making it a brilliant alternative to Facebook, from Facebook to Instagram, multiple advertisers is changing ad dollars.
In reality, Merkle, a performance marketing firm, recently announced that Instagram ad spending increased at four times the pace of Facebook ad spending.
Specifically, Instagram’s ad spending rose 177 per cent year on year during Q2, relative to Facebook’s 40 per cent growth.
And more is there.
This promotional medium is perfect for corporations outside the United States or others seeking to grow globally since 80 per cent of the consumer base of the network resides outside the United States.
Unsurprisingly, the majority of users of Instagram are Millennials. 31 per cent of users on Instagram are between 18 and 24 years old, and 30 per cent are between 25 and 34.
There are five different types of Instagram ads that you can run:
- Photo ads
- Video ads
- Carousel ads
- Slideshow ads
- Stories ads
If you’re already advertising on Facebook, it’s also easy to get started with Instagram advertisements. This is because, by Facebook’s ad manager, Instagram advertisements are handled.
#3 Facebook Alternatives: YouTube
YouTube currently has about 1.8 billion daily viewers every month.
With users watching more than 1 billion hours of video per day, it’s Google’s most favorite app.
Here’s the mad part…
On phones, YouTube alone hits more 18-49-year-olds than any U.S. cable network.
It is well worth exploring this advertisement medium, significantly as video content is projected to assert 80 per cent of all web traffic by 2019.
Eighty-one per cent of individuals are persuaded to purchase a product or service after viewing a brand’s video, according to “The State of Video Marketing in 2018.” Plus, 76 per cent of corporations report that video has helped them boost profits.
YouTube is an acceptable replacement (or addition) to Facebook when it comes to ads, with sophisticated targeting, remarketing capability, and lots of other features.
There are six kinds of YouTube commercials you can use:
- TrueView ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
For your marketing and content, these different advertisement formats allow you to get incredibly creative.
For example, in this six-second bumper video ad, check out how Nike shows its brand personality:
YouTube also helps you to set one of the following goals for your video campaign:
- Leads
- Website traffic
- Product and brand consideration
- Brand awareness and reach
#4 Alternatives: Twitter
While the rise of Twitter has plateaued in recent years, the site, with more than 330 million daily active users, is still a social media giant.
Also, every day, 42 per cent of Twitter users access the app and send hundreds of millions of tweets.
While Facebook dominates over Twitter when it comes to the number of users, this site is only used by a whopping 24 per cent of U.S. adults.
But that’s not all.
Ninety-three per cent of individuals who track small and medium-sized companies (SMB) on Twitter expect to buy from the SMBs they follow, according to a survey from Twitter and Study Now.
If the target demographic is Millennials, the site is beneficial.
And these are the average Millennials.
Twitter claims that 80% of its users are “affluent millennials.” Hence, Twitter is undoubtedly a feasible alternative to Facebook as a forum full of Millennials with disposable cash.
Two forms to advertise on Twitter are open.
You can use Promote Mode on Twitter or leap into full-blown Twitter advertisements:
It’s easier to use Promote Mode, which helps you to promote your account and tweets. Far more flexible are Twitter ad campaigns.
To begin with, you select the aim of the campaign and then target your targeted audience through variables such as location, sex, age, habits, and who they follow.
Depending on the marketing target, Twitter charges advertisers in various forms.
For instance, you use a pay-per-click scheme and pay each time someone clicks on your ad if you’re trying to boost your website traffic.
If you’re advertising a film, though, you pay every time a person watches it.
#5 Alternatives: LinkedIn
LinkedIn is the leading social forum for business-to-business (B2B) marketers with more than 645 million subscribers, with 92 per cent of B2B marketers opting to use the network over all others.
That’s huge.
However, when you remember the fact that 80 per cent of B2B marketing leads from social media come from LinkedIn, it is easy to grasp.
On LinkedIn, there are two options to advertise: Self-serve advertising and Affiliate Solutions:
- Self-serve ads encourage you, via the LinkedIn Campaign Manager, to build and publish your advertising.
- LinkedIn Partner Solutions is a way for more influential organizations to speak to a LinkedIn specialist and view promotional opportunities for premium displays.
Both are potent alternatives to Facebook for ads.
LinkedIn stresses how cost-effective self-serve advertising can be, beginning from as little as $10 a day for smaller companies and those just starting a company.
Three kinds of self-serve LinkedIn advertisements are available to choose from:
- Sponsored content
- Text ads
- Sponsored InMail
Let’s take a brief look at each of these LinkedIn advertising forms.
Supported commercials for content are included in consumer feeds:
#6 Alternatives: Snapchat
Snapchat is perhaps the least understood mainstream social media network, but it’s the sixth most popular social media site in the world.
Some organizations don’t get it” because the content doesn’t last more than one day and there is no typical feed to browse down.
What is Snapchat?
To put it plainly, it’s part of a multimedia chat app and part of a social network.
By sending they short video clips, images, and images called “Snaps,” users “chat” with friends-just think about it like texting, but with pictures and videos.
The social networking feature is Snapchat Tales, the groundbreaking style of the app that has since been replicated by Facebook and Instagram.
Even the peculiar characteristics of Snapchat have made it the domainn of teens.
There are more than 203 million active Snapchat users worldwide regularly, and a whopping 71 per cent of them are under 34.
Also, about 71 per cent of students state that they use Snapchat more than six times a day and 51 per cent mention that more than 11 times a day they are on Snapchat.
Bottom line: There’s no easier way to meet them than Snapchat whether you’re selling to Generation Z or Millennials.
To promote your brand, there are three Snapchat ad products you can use:
- Filters: Your own branded philtre.
- Lenses: Your own branded lens.
- Snap Ads: Full-screen video ads.
Four essential flexible attachments are now available that you can add to your Snap ads.
For your virtual reality experience, you can push traffic to your website, raise app downloads, drive views for long-form video content, or drive Snapchatters.
Snapchat also lets you pick your target, like most other social media advertising platforms.
This is focused on the stage of the purchaser’s path at which your intended audience is: knowledge, concern, or conversion.
#7 Alternatives: Pinterest
Pinterest is another productive alternative to Facebook, with more than 300 million monthly active users worldwide.
To learn how the app fuels online shopping, our friends at Shopify collaborated with Pinterest.
They noticed that 93% of people used Pinterest to arrange their orders and that the total order size of Pinterest transactions is $50-higher than any other global social network.
In comparison, 78 per cent of Pinterest users welcome content from brands on the website, and after seeing a brand’s pin, 66 per cent buy something.
Three ad styles are available to choose from:
- Promoted Pins
- Video Pins
- Promoted App Pins
Plus, Pinterest has five distinct styles of campaigns:
Traffic campaign: Send individuals to your website directly and pay per click.
Awareness campaign: Get the organization ignorant of your name in front of individuals and pay per 1,000 impressions.
Video awareness campaign: Similar to a regular awareness campaign, but using
Advertised Video Pins: Engagement campaign: Invite Pinners to connect and pay per engagement activity for your content.
App install campaign: Get more installs for your app and pay by install or by click.
Bonus Facebook Alternative: Influencer Marketing
What exactly is an influencer?
Ok, someone with a comparatively broad online audience is an influencer, including:
- Mainstream celebrities like Terry Crews.
- Niche celebrities such as CrossFit Games champion Jason Khalipa.
- Industry experts such as digital marketing expert Rand Fishkin.
- Micro-influencers (who typically have between 5,000 and 50,000 followers) such as yoga teacher Amber Lee Sears
Marketing of influencers is whether marketers pay, cooperate, or work with an influencer to promote their product or service to the following influencer.
Influencer marketing was only open to significant brands with budgets large enough to please rockstars and movie stars due to the advent of the Internet.
Things are different now.
Influencer marketing has been an increasingly common and successful marketing tool for organizations of all sizes in the past few years.
Moreover, micro-influencers do better than celebrities with big names.
A study undertaken by Mutual Bias showed that in their purchasing preferences, only three per cent of customers are swayed by celebrity endorsements. In contrast, 30 per cent of customers are likely to purchase a product recommended by a non-celebrity blogger.
It’s functioning too.
“Through influencer marketing, Karolis Rimkus began building his useful dropshipping store: “I did a lot of influencer outreach at first. I will sell micro-influencers, individuals with around 8,000 followers, an object for which they might provide a present, or only send them a few free items in return for references. It succeeded, and I expanded, and I made sales.
Summary
There’s a world of scope for digital ads that stretches way beyond Facebook.
These eight promotional platforms are great opportunities for Facebook advertising that you can use to diversify the risk and achieve new benefits.
Here is a short round-up of each medium of advertising:
Google Ads: Google Ads provides some of the most sophisticated targeting and monitoring technologies available in the United States, by far the most prominent digital advertisement outlet.
Instagram: If you already use Facebook advertisements, the fastest way to diversify your advertisement sources. As Instagram uses the Facebook advertising manager.
YouTube: It’s the biggest video sharing site in the world and profits from the innovative ads features of Google. Right with the rise in video usage to capitalise on.
Twitter: A forum for a lot of affluent millennials. Start by only advertising your tweets, or plunge in with full-blown advertisements.
LinkedIn: For business-to-business marketers, the leading social platform.
LinkedIn provides three ad forms and plenty of targeting choices.
Snapchat: Driven by younger users, for those targeting generation Z, Snapchat is the ideal opportunity.
Pinterest: Pinners than other big social networks, generate higher average order values. Plus, they want material from brands.
Influencer marketing: Compelling when done right, and available to businesses of all sizes.
