Since Six Degrees, which was the first social media platform, social media has advanced a lot.
Facebook and LinkedIn were the most popular social media platforms before 2005.
Later, Twitter and Snapchat were created to address the growing need for people to connect with one another.
Later, businesses discovered that social networks were also the best places for finding leads. Thus, social media advertising was born.
Most social media platforms updated their services in 2017 with new features, brand opportunities and consumer preferences.
These sites have seen some amazing upgrades, including stories and shopping options.
However, with the increasing number of social media users, many business owners find it difficult to engage fully with clients. There are many tools that you can use to automate your social media marketing.
Let’s first look at some common tools for social media marketing automation.
Sendinblue is the perfect tool to help you reach more people with your marketing campaigns. Sendinblue is a well-known email marketing tool that’s efficient and simple to use. It can be used to nurture leads and convert visitors into customers.
Sendinblue not only helps you build stronger relationships with your audience through email marketing but also allows you to automate Facebook campaigns. Sign up for an account at Sendinblue to create a Facebook ad. Sendinblue allows you to manage your Facebook ads. This includes email promotion, SMS advertising, and instant chat customer service strategies.
- Sendinblue offers intuitive tools that allow you to create your Facebook ad. This includes unique ad text and a corresponding CTA. A stunning design will draw more people to your social media content.
- You can target specific people or new people. Sendinblue allows you to target people who are already interested in your product. Or, you can use the unique Facebook lookalike audience to find customers.
- Your ad parameters are set: Set the limits of your ad campaigns. This includes your budget and the length of your ad. Sendinblue will do the heavy lifting for you, optimizing your spending according to your budget.
Sendinblue offers detailed reporting and analytics that allow you to track the performance of your campaigns, and make changes based on what you discover.
Although most social media marketing automation tools listed here can help you engage and attract leads for your brand, they don’t offer any way to automate how you direct traffic to your website from social media. This is an important step in social media marketing, and Systeme.io makes it possible.
This solution offers an easy-to use funnel builder that will allow you to quickly create a funnel while it does the rest. For example, you can integrate your payment system with your membership site and add your email list to your funnel. Automate each step of your funnel and trigger emails to make sure leads from social media traffic are properly engaged and move through a proper funnel.
Systeme.io, unlike many other tools on this list, is a multi-marketing tool that handles traffic aspects of your social media campaigns. Systeme.io, for example, offers a website builder and email marketing automation. It also automates sales funnel automation. The tool allows you to create automated rules for every element of your website. This tool manages the conversion aspect of social media marketing.
Sprout Social is a comprehensive social media toolkit that offers tons of amazing features.
It can be used to track competitors, schedule posts, identify influencers and discover mentions.
This tool is also useful for people who are looking to social media market. Sprout’s support for social media platforms is a bit less than Buffer, Hootsuite and IFTTT.
Its multi-level access to all team members, as well as lower-level staff, makes it an excellent platform for delegating and coordinating tasks. Even people with content issues can be helped to create pieces that spark discussion online.
Hootsuite allows you to schedule posts ahead of time for publication on various platforms. This tool has over 10 million subscribers and provides social account holders with one dashboard where they can manage all their accounts easily.
It integrates with more than 35 social media APIs, including Twitter, Google+ Facebook, LinkedIn and Instagram. It supports Google Analytics.
This tool gives real-time updates on all social media activities, including when your brand was mentioned and what it was said. This tool can be used to identify the needs of consumers and prevent any crisis. The analytics section of the site allows you to determine the best time for posting content and generate detailed reports.
Hootsuite has many features but is affordable and suitable for average social media marketers. You can start by enjoying a brief trial and then choose from one of the many affordable plans.
It will allow you to quickly find, schedule, manage, and report on social media content even if you have a small team.
Warum is posting so important?
Attract is the most important phase of your ACD funnel (Attract Convert Deliver). Social media is a great tool to attract people to your brand by sharing updates and offering value to customers.
We have just taken a look at automating social media engagement.
How do you find great content to engage your target audience?
BuzzSumo can help you gain a better understanding of your social media footprint and develop smarter content strategies.
This tool, which uses keywords to identify the most popular posts in your niche and the influencers behind them, is a better way than guessing what content gets the most attention.
It’s up you to connect with these people and create a lasting relationship. BuzzSumo is primarily a research tool that includes a search bar. You can use a keyword or phrase to search for any topic you are interested in.
Filter results by geographic location, platform, duration, and more.
This tool gathers data from many social media platforms, including Facebook, Twitter and Pinterest. It can also provide analytical data.
BuzzSumo can be expensive because it allows you to know exactly what to post. But, you don’t have to waste your time if you use it correctly.
You can find what content is most successful in your industry and then tap into the influencers within that industry.
CoSchedule is a well-known tool for social media content marketing and automation. It makes it easy for companies to plan their promotional strategies. You can manage multiple marketing activities simultaneously if you are an influencer, business owner or business leader. This ensures that clients have a consistent experience.
CoSchedule already has over 30,000 customers, including clients from Yamaha, Forbes, P&G, and many other companies. CoSchedule offers a variety of marketing tools, including a marketing calendar and a marketing suite. The marketing calendar provides real-time tracking of your social media publishing strategy. You can customize your automation flow to suit your needs, save custom views, and share calendars among your team.
You can schedule your entire campaign using the marketing calendar. As you gain more information about your target audience, you can also schedule and adjust projects. You get all the features of the marketing suite package, plus a variety of additional tools, such as tools to manage marketing requests and automated workflows that your staff can use.
You can organize projects by team and save files and assets to the cloud. You can even track the performance of your team on multiple campaigns with tools. You can also schedule your strategy to ensure you post content on Facebook, Twitter, Instagram and Pinterest regularly. CoSchedule has recently added the Headline Studio to its platform. This allows users to create better headlines in order to increase traffic.
You can find millions of headline ideas to use in your campaigns using the headline studio. The actional marketing institute offers courses and guides to help you improve your marketing skills. Coschedule makes it easy to manage everything, from content curation to scheduling content, in one place.
Hootsuite has many similarities to Agora Pulse, but I feel that Agora Pulse offers the most effective way to connect with customers.
This tool lets you plan posts, schedule them and perform analysis. You can also run promotions, contests, quizzes, and collaborate effortlessly with your social media team.
You can also compare your marketing campaign to that of your competitor, so you can see exactly where you stand. This is a great time-saver for busy business people.
Agora is a partner with Facebook, Google+ and Twitter. You can schedule content to be sent to any number of accounts, or to all at once. The smart analytics system is accurate and reliable. They offer a 14-day free trial and a few tools for free.
Agora Pulse offers a preview button which allows you to see the final result of your content once it is published. This button can be used to highlight typos, unwelcome characters and incorrect formats that should be corrected.
Calendar allows you to view all of your posts from a bird’s-eye view (often color-coded). This allows you to see which posts are scheduled, published, scheduled, or awaiting approval.
Buffer is the best social media scheduling tool for anyone who handles a lot content and multiple social media accounts.
This tool can schedule just like Hootsuite. But the best thing about it is:
They have enough data to recommend the best time to publish content!
It doesn’t stop there.
Its analytics function provides valuable insight into how your social-media strategies compare to those of other brands.
These have unique benefits from an UX and automation perspective. Adding content is simple, especially with a browser extension. A panel guides you through what to enter next, such as description, image, social networks to use and when the post will be sent.
The interface is easy to use and only contains the essential tools. Buffer is constantly upgrading to meet the growing demands of social media.
Customers can choose from a variety of packages to suit their needs. The Buffer can be used on both Android and Windows phones (iOS) – which is a great advantage for people who are constantly on the go.
NapoleonCat, a lesser-known tool for automation of social media than some of the other options on this list is rapidly rising in popularity as an excellent option for any marketing strategy. This service can be used by companies to cut down on the time it takes to build a social media presence. NapoleonCat can help teams save up to 70% on their time, according to the brand.
Access to automation tools, a Social Inbox and a publishing platform allow you to schedule content across multiple platforms simultaneously. You can manage all your conversations from one place and gain valuable insights through monitoring and analytics.
NapoleonCat is a great tool to manage a variety of social media strategies. The service can be used for customer support via social media, connecting with customers on multiple channels from one inbox. You can even automate typical inquiries to increase pre-sale conversions and improve response rates.
Auto-moderation allows you to automatically filter out repetitive questions from comments and private messages and allow you to answer them. Napoleoncat can be used to manage organic posts as well as Instagram and Facebook ads. You can create up to 20 variations of your automated response to one query if you are concerned about looking robotic or spammy.
This product is for you if you are looking for a social media scheduling tool that does more than just knowing when to post the right campaigns. The product has one of the best customer reviews. NapoleonCat is a great choice for scheduling posts, streamlining your content strategy, and strengthening your relationship with customers.
Social Oomph is the right tool if you have lots of timeless content on your website.
It doubles as an automation platform and social media management tool. It is a great tool, especially the queue reservoir, which works well with evergreen content. It’s vital that you promote evergreen content whenever possible, as they will still be relevant in a few years.
You can choose how often you want to share your content when you add it to Social Oomph’s queue. You can publish it within an hour, two hours, three, or even a whole day.
Social Oomph tweets your followers whenever an item in the queue is published. The same item will remain in the queue so the following tweets may differ to make a difference.
Are you curious about how big companies automate and manage social networks?
SocialFlow monitors conversations and collects insights. This app uses the insights to determine the best time for publishing to grab the attention of your audience. This is how the dashboard looks:
This automation tool is loved by big brands such as National Geographic, Mashable and The Washington Post.
What’s the best thing about Socialflow? It makes campaigns more efficient, which usually leads to higher revenue.
This tool also shows you what content works. It not only helps with writing, but it also ensures that the posted content attracts more attention (ACD cycle people!
The program also provides analytics based on historical findings, so they are quite accurate.
Instead of paying data scientists a lot to play with data, you can subscribe to Socialflow’s friendly plans. This will save you a lot of time and money.
Brand24 is the best alternative to Mention if Mention isn’t working for you. It lists all instances where your brand has been mentioned on the internet.
It’s not about your product or brand. The mentions of your competitors and niche are also included. This will help you determine how well you stack up against your competitors. That’s it!
You can see what others are saying about your online persona in real time. This allows you to jump in and help solve the problem or give more explanations. You can categorize the mentions as positive, neutral or negative.
Brand24 can help you reach out to the most important people in your industry. This means that you can save on Buzzsumo. Your business will be more visible if you have a strong relationship with them. You can use the social search tool to find hot topics and discussions so that your content has the potential to go viral.
Companies will find it extremely time-saving to be able to share Brand24 results, projects, and alerts with their team.
This tool is for individuals as well as companies that are interested in determining their digital footprint online.
Socedo is my favorite tool on this list.
Socedo can be a great lead hunter for businesses in B2B. It scans your social media profiles to identify potential clients. Once you have a list, you can segment it into different groups and market to them using Socedo.
Socedo helps you connect to the right people at just the right time. It can also help you find influencers in your industry, hot topics, and the trends that matter most to your audience. This program is not a standalone tool.
It must be given the commands it needs to work. Once you have established a criterion (think target demographics), it will automate the process, and allow you to manage other businesses.
Socedo is easy to use and has many options. Businesses can expect top-notch services when they merge with Azuqua. Azuqua is an automation platform that allows businesses to think bigger.
SharpSpring is a great option for marketing agencies. Read our SharpSpring review. SharpSpring can be used by small and medium-sized businesses as well. However, it is best suited for agencies that need a cloud-based platform to rebrand their business. It can also handle multiple client projects simultaneously.
SharpSpring has many powerful features to help you build leads and manage marketing campaigns. SharpSpring’s behavioral-based marketing automation capabilities are a highlight. This is useful when targeting specific lead demographics based on their actions.
SharpSpring Social can handle all triggers if a lead comments, mentions or replies to your social media posts. SharpSpring Social can notify you by sending an email. Alternatively, it can proceed according to your pre-specified criteria.
Okay, hold on. What social media platforms are we referring to?
SharpSpring Social connects to your Twitter and Facebook profiles, as well as LinkedIn. The scheduler allows you to publish your posts at the perfect time for greater engagement.
No. To monitor your social media feeds, you don’t need to log in to the respective platforms. SharpSpring’s social listening function makes it easy to manage this. You can also customize it to see feeds and updates simultaneously.
SharpSpring’s Content Calendar is available to provide a comprehensive overview of all your campaigns. This provides a comprehensive overview of all your campaigns, including emails and blog pieces.
You can ultimately confirm the effectiveness and efficiency of your marketing campaigns by reviewing their reports. SharpSpring’s analytical tools allow us to monitor metrics and then assess the numbers.
The overall workflow is simple and intuitive. SharpSpring lets you visually manage your automation actions and social media segmentation frameworks, as well as the activation process.
SharpSpring provides a multi-client management platform that allows you to manage multiple clients simultaneously. It includes branded interfaces and white-labeled URLs as well as sales functionality.
SharpSpring isn’t the most affordable software for marketing automation. It’s actually quite expensive. I’m not denying that it is worth every penny. The value you get from this place is well worth the money.